IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2017i1p77-87.html

CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future

Author

Listed:
  • Desislava Serafimova

    (University of Economics - Varna)

Abstract

The concepts of Corporate Social Responsibility (CSR) and Sustainable development have emerged as separate independent units in different historical periods, but today their content, orientation and tools are basically identical. Both concepts focus on the economic, ecological and social aspects of the activity not only of contemporary business organizations, but of those in the public sector as well. The main purpose of the paper is to track the evolution of the ideas on CSR and Sustainable development, to reveal the historical prerequisites for their emergence and to outline the differences in their initial interpretation. After that the gradual convergence of these ideas is tracked in respect to orientation and content by making a comparative analysis of the most common practical initiatives for CSR and sustainable development as Social standards certification, CSR Stock Exchange indices and Corporate Sustainability assessment, Social Business and Social Entrepreneurship. The results about the availability of common ideas on CSR and sustainable development in contemporary business practices as Fair trade, Supported Agriculture and Slow movement are presented. The trends for their future development are outlined, including the application of new and innovative concepts concerning responsible and sustainable business in Europe, and, in particular, in some of the Balkan countries. Arguments are brought forward to support the thesis that today CSR is a basic element and an essential part of the overall efforts for sustainable development.

Suggested Citation

  • Desislava Serafimova, 2017. "CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, October.
    • Handle: RePEc:aes:jetimm:v:1:y:2017:i:1:p:77-87
    as

    Download full text from publisher

    File URL: http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_83.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Spyros Arvanitis & Areti Gkypali & Kostas Tsekouras, 2014. "Knowledge Base, Exporting Activities, Innovation Openness and Innovation Performance," KOF Working papers 14-361, KOF Swiss Economic Institute, ETH Zurich.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jofri Issac & Robert Newell & Colin Dring & Charmaine White & Mohaddese Ghadiri & Stefania Pizzirani & Lenore Newman, 2022. "Integrated Sustainability Planning and Local Food Systems: Examining Areas of and Gaps in Food Systems Integration in Community Sustainability Plans for Municipalities across British Columbia," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    2. Beate Littig, 2002. "The Case for Gender-sensitive Socio-ecological Research," Work, Employment & Society, British Sociological Association, vol. 16(1), pages 111-132, March.
    3. Ram Nayan Yadava & Bhaskar Sinha, 2016. "Scoring Sustainability Reports Using GRI 2011 Guidelines for Assessing Environmental, Economic, and Social Dimensions of Leading Public and Private Indian Companies," Journal of Business Ethics, Springer, vol. 138(3), pages 549-558, October.
    4. Kittiya Yongvanich & James Guthrie, 2006. "An extended performance reporting framework for social and environmental accounting," Business Strategy and the Environment, Wiley Blackwell, vol. 15(5), pages 309-321, September.
    5. Gábor Megyeri & Kitti Boros & Balázs Fekete, 2022. "A Theoretical Concept of an Innovative and Sustainable Product Based on an Unconventional Approach to Design Development," Sustainability, MDPI, vol. 14(5), pages 1-19, March.
    6. Karine Constant & Marion Davin, 2014. "Environmental Policy and Growth in a Model with Endogenous Environmental Awareness," AMSE Working Papers 1405, Aix-Marseille School of Economics, France, revised Mar 2014.
    7. Roland W. Scholz, 2016. "Sustainable Digital Environments: What Major Challenges Is Humankind Facing?," Sustainability, MDPI, vol. 8(8), pages 1-31, July.
    8. Agostinho, Feni & Ambrósio, Luís Alberto & Ortega, Enrique, 2010. "Assessment of a large watershed in Brazil using Emergy Evaluation and Geographical Information System," Ecological Modelling, Elsevier, vol. 221(8), pages 1209-1220.
    9. Szalavetz, Andrea, 2018. "Digitális átalakulás és fenntarthatóság. A technológiaoptimista környezetgazdászok és a pesszimista ökológiai közgazdászok közötti vita újraindítása [Digital transformation and environmental sustainability - Re-opening the debate between techno-op," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(10), pages 1067-1088.
    10. Hope Osayantin Aifuwa, 2020. "Sustainability Reporting And Firm Performance In Developing Climes: A Review Of Literature," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 9(1), pages 9-29.
    11. Weiye Wang & Jinlong Liu & Robert Kozak & Mengmeng Jin & John L. Innes, 2018. "How Do Conservation and the Tourism Industry Affect Local Livelihoods? A Comparative Study of Two Nature Reserves in China," Sustainability, MDPI, vol. 10(6), pages 1-16, June.
    12. Daniels, Peter L., 2010. "Climate change, economics and Buddhism -- Part 2: New views and practices for sustainable world economies," Ecological Economics, Elsevier, vol. 69(5), pages 962-972, March.
    13. J. David Reece, 1997. "Natural Resource Management And The Cgiar System: Is Progress Possible?," Journal of International Development, John Wiley & Sons, Ltd., vol. 9(4), pages 539-547.
    14. Peter Roberts, 2002. "The Scottish strategic and spatial context for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 10(3), pages 131-139.
    15. Csigene Nagypal, Noemi, 2014. "Corporate social responsibility of Hungarian SMEs with good environmental practices," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(3), pages 327-347.
    16. Cristina Lincaru & Speranta Pirciog, 2016. "Economic Development Profiles At Local Level In Romania Using Smart Map Search Tool From Business Analyst Online Offered In In Arc Gis Online/ Esri," Institute for Economic Forecasting Conference Proceedings 161102, Institute for Economic Forecasting.
    17. Criveanu Maria Magdalena, 2017. "The Quality of Life in Romania Viewed from the Perspective of the Sustainable Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 87-92, June.
    18. Maite Cubas‐Díaz & Miguel Ángel Martínez Sedano, 2018. "Measures for Sustainable Investment Decisions and Business Strategy – A Triple Bottom Line Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 16-38, January.
    19. Magdalena Kowalska, 2020. "SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    20. Daniele Ronsivalle, 2023. "Relevance and Role of Contemporary Architecture Preservation—Assessing and Evaluating Architectural Heritage as a Contemporary Landscape: A Study Case in Southern Italy," Sustainability, MDPI, vol. 15(5), pages 1-17, February.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2017:i:1:p:77-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.