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Organizational Performance and Digitalization in Industry 4.0

Author

Listed:
  • Dragos TOHANEAN

    (The Bucharest University of Economic Studies)

  • Sorin-George TOMA

    (University of Bucharest)

  • Ionel DUMITRU

    (The Bucharest University of Economic Studies)

Abstract

The aims of the paper are to present the relationship between the concepts of organizational performance and digitalization in Industry 4.0, and to illustrate the case of a globally operating German car and motorcycle manufacturer, the Bayerische Motoren Werke Aktiengesellschaft. In recent years, organizations have increasingly launched, developed and delivered products and services, and interacted with their stakeholders in a digital manner. Social media, mobile and cloud computing, big data and the Internet of Things are among the new drivers of the actual business world and together with other digitally based technologies have a huge impact on today’s organizational performance. Digitalization represents a key feature of the fourth industrial revolution or the so-called “Industry 4.0”, a new phase in the development of industry all over the world. In Industry 4.0, products, logistics and services are technically and organizationally merged with one another by using cyber-physical systems in such a way that an increased and self-controlling production flow is created. In order to reach the aims of the paper the authors used a quantitative research method and a case study. The findings of the research showed that digitalization improves the performance of today’s organizations and, in the case of the German company, leads to providing safer products for customers and achieving better results. The paper contributes to the development of the scientific literature by emphasizing the key role played by digitalization in obtaining a higher corporate performance.

Suggested Citation

  • Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2018:i:1:p:282-288
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    Citations

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    Cited by:

    1. Andra MODREANU, 2022. "The Dimensions Of Strategy: A Study Case Of Unilever’S Responsible Umbrella Strategy," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 139-149.
    2. Sorin-George TOMA & Catalin GRADINARU & Stefan CATANA, 2022. "How The Most Profitable Companies Operating In Romania Evolved In The Period 2017-2020," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 33-40.
    3. Gabriela Andrisan & Andra Modreanu, 2022. "Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 482-490, September.
    4. Toma Sorin-George & Gradinaru Catalin & Modreanu Andra, 2023. "The Evolution Of The Digital Economy In Romania In The Period 2019-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 205-210, December.
    5. Gabriela ANDRISAN & Andra MODREANU, 2023. "The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 6-13.
    6. Mihai Felea & Mihaela Bucur & Cristian Negru?iu & Maria Ni?u & Drago? Andrei Stoica, 2021. "Wearable Technology Adoption Among Romanian Students: A Structural Model Based on TAM," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 376-376.
    7. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "Circular Economy Applied to the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 516-520, September.
    8. Andra Modreanu & Gabriela Nicoleta Andrisan, 2022. "Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 651-658, September.
    9. Modreanu Andra & Toma Sorin-George & Gradinaru Catalin, 2023. "A Different Approach Towards Social Media: Chinese Young Consumers Behaviour Insights," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 227-233, December.
    10. Sorin-George Toma & Stefan Catana & Catalin Gradinaru, 2022. "Decoding the Lean Enterprise," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 762-767, September.
    11. Andra Modreanu & Gabriela Nicoleta Andrișan, 2022. "The Perceptions Of Generation Z Regarding Csr Practices In Developing Countries: An Analysis Among Romanian Post- Millennials Students," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 263-272, August.
    12. Andra Modreanu & Sorin-George Toma, 2023. "A Brief Analysis Of Social Media Brand Content And Strategy During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 234-239, February.
    13. Sorin-George Toma & Andra Modreanu, 2022. "Competing for Dominance in Global Banking," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 227-233, Decembrie.
    14. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 242-246, February.
    15. Modreanu Andra & Gabriela Nicoleta Andrisan, 2022. "An Overview Of The Typology Of Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 206-211, February.
    16. Sorin-George Toma, 2023. "The Age of Agile Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 822-828, August.
    17. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 80-85, October.
    18. Toma Sorin-George, 2023. "How The World'S Most Innovative Countries Evolved In The Period 2020-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 138-143, June.

    More about this item

    Keywords

    organizational performance; digitalization; Industry 4.0; company; BMW.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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