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Corporate Strategy: An Overview

Author

Listed:
  • ANDRISAN GABRIELA NICOLETA

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

  • MODREANU ANDRA

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

Abstract

The available academic literature on corporate strategy is extensive, with a century of history to back it up. When one chooses to delve deeper into the meaning of this term, it becomes clear that corporate strategies have evolved spectacularly as the economic context has expanded. Corporations have always been profit-driven, viewing their various business ventures as distinct opportunities for growth and expansion in their respective industries. One can see a clear shift over time from top-down communication, which only allowed employees to execute their tasks as assigned by upper management, to a bottom-up style, which allows the voice of lower-level staff to be heard in order to create a more cohesive strategic outcome. The ultimate goal is thus set on a more secure path that aligns all of the tactics used by the corporation's various departments and businesses. The article proposes a conceptual framework for examining how corporate strategies have been perceived over the last century. As a result of the existing literature review, a synthesis of the most prevalent characteristics and components associated with them was derived, leaving room for further analysis in future research. The results show that corporate strategy represents a broad topic that can be explored in a variety of ways.

Suggested Citation

  • Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 242-246, February.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:1:p:242-246
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    References listed on IDEAS

    as
    1. Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    2. Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
    3. Sorin-George Toma, 2008. "What is Six Sigma ?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 8(1), pages 152-155, December.
    4. Paul Marinescu & Sorin George Toma & Andreea Seseanu, 2014. "Feminine leadership and organisational culture," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 144-150, May.
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