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Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart

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  • SORIN-GEORGE TOMA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • STEFAN-ALEXANDRU CATANA

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

  • CATALIN GRADINARU

    (FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA)

Abstract

In the age of globalization, corporations around the world are competing at a global scale. This is why they have fully understood the need to design and develop competitive global business strategies in an incessant changing business environment. As a hypercompetitive sector, retailing provides numerous examples of corporations that have implemented successful business strategies such as Wal-Mart. The paper aims to briefly define the concept of business strategy and to exemplify it in the case of Wal-Mart. There is a plethora of theoretical approaches related to the concept of business strategy in the literature. It addresses the operating unit of a corporation and is strongly linked with the issue of creating a competitive advantage The research methodology was based on a quantitative method. The paper contributes to a better understanding of the concept of business strategy. Also, it presents the case of Wal-Mart and analyzes some of the main elements of its business strategy that have allowed the American colossus to succeed in the retail industry at a global level.

Suggested Citation

  • Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:1:p:106-112
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    References listed on IDEAS

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    1. Sorin-George Toma & Stefan Catana, 2021. "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 28-34, May.
    2. Ghemawat, Pankaj, 2002. "Competition and Business Strategy in Historical Perspective," Business History Review, Cambridge University Press, vol. 76(1), pages 37-74, April.
    3. Professor Paul Marinescu & Sorin-George Toma, 2015. "Strategy and Change," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 21(1), pages 145-150, May.
    4. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    5. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    6. Sorin-George Toma, 2008. "What is Six Sigma ?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 8(1), pages 152-155, December.
    7. Sorin-George Toma & Grădinaru Cătălin, 2020. "Global Retailing: An American Business?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 99-103, August.
    8. Sorin-George TOMA & Catalin GRADINARU, 2018. "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 84-90.
    9. Eduardo Levy Yeyati & Federico Filippini., 2021. "Social and Economic Impact of COVID-19," Department of Economics Working Papers wp_gob_2021_09, Universidad Torcuato Di Tella.
    10. Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
    11. Sorin-George I. TOMA & Catalin V. GRADINARU & Stefan CATANA, 2020. "How The World’S Largest Family Businesses Evolved In The Period 2013-2017," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 263-269, December.
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    Cited by:

    1. Toma Sorin George, 2023. "Corporate Strategy And Business Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 82-88, June.

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