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Pandemics and marketing: insights, impacts, and research opportunities

Citations

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Cited by:

  1. Rebecca W. Hamilton & A. R. Shaheen Hosany, 2023. "On the strategic use of product scarcity in marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1203-1213, November.
  2. Aleksandra Kovacheva & Hristina Nikolova, 2024. "Uncertainty marketing tactics: An overview and a unifying framework," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 1-22, January.
  3. Caroline Roux & Kelly Goldsmith & Christopher Cannon, 2023. "On the role of scarcity in marketing: Identifying research opportunities across the 5Ps," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1197-1202, November.
  4. A. R. Shaheen Hosany & Rebecca W. Hamilton, 2023. "Family responses to resource scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1351-1381, November.
  5. Anderson, Kelley Cours & Laverie, Debra A., 2022. "In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  6. Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das, 2023. "The effect of financial scarcity on discretionary spending, borrowing, and investing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1214-1243, November.
  7. Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal, 2023. "Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1305-1326, November.
  8. Shalini Sarin Jain & Shailendra Pratap Jain & Yexin Jessica Li, 2023. "Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19," Journal of Business Ethics, Springer, vol. 183(1), pages 71-104, February.
  9. Paul, Jomon A. & Wang, Xinfang & Bagchi, Aniruddha, 2024. "Lives or livelihoods: A configurational perspective of COVID-19 policies," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
  10. Russell W. Belk & Gopal Das & Shailendra Pratap Jain, 2023. "The ubiquity of scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1191-1196, November.
  11. Hu, Han-fen & Krishen, Anjala S. & Barnes, Jesse, 2023. "Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse," Journal of Business Research, Elsevier, vol. 158(C).
  12. Good, Valerie & Greiner Fehl, Amy & Mangus, Stephanie M., 2024. "Lonely and Insecure: How salesperson Well-Being impacts performance," Journal of Business Research, Elsevier, vol. 184(C).
  13. Ola Abdel Moneim Emara & Hazem Tawfik Halim & Mohamed Samy El-Deeb & Yasser Tawfik Halim, 2023. "Toward a sustained recovery of the lodging sector: a management path to lessen the Corona Variants upshots," Future Business Journal, Springer, vol. 9(1), pages 1-22, December.
  14. Yasaman S. Lashgari & Sina Shahab, 2022. "The Impact of the COVID-19 Pandemic on Retail in City Centres," Sustainability, MDPI, vol. 14(18), pages 1-13, September.
  15. Nathaniel N. Hartmann & Nawar N. Chaker & Bruno Lussier & Denis Larocque & Johannes Habel, 2024. "A theory of sales system shocks," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 261-283, March.
  16. Godart, Frédéric & Pistilli, Luca, 2024. "The multifaceted concept of disruption: A typology," Journal of Business Research, Elsevier, vol. 170(C).
  17. Baliga, Ashwin J. & Goel, Ashish & Fletcher-Chen, Chavi C.-Y. & Guda, Sridhar & Kumar, Rajesh, 2025. "Mental health among B2B salespeople: A morphological analysis," Journal of Business Research, Elsevier, vol. 188(C).
  18. van Esch, Patrick & Cui, Yuanyuan (Gina) & Das, Gopal & Jain, Shailendra Pratap & Wirtz, Jochen, 2022. "Tourists and AI: A political ideology perspective," Annals of Tourism Research, Elsevier, vol. 97(C).
  19. Coker, Kesha K. & Zeiss, Jessica G. & Albinsson, Pia A., 2024. "The consumer on stage: Toward a typology of improvisation in consumption contexts," Journal of Business Research, Elsevier, vol. 170(C).
  20. Rajpal, Akanksha & Bhatia, Sumit Kaur & Goel, Shashank & Tyagi, Sanyam & Kumar, Praveen, 2025. "Epidemic and unemployment interplay through bi-level multi delayed mathematical model," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 229(C), pages 758-788.
  21. Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, vol. 75(1), pages 323-351, February.
  22. Oliver Cruz-Milan & Sergio Lagunas-Puls, 2021. "Effects of COVID-19 on Variations of Taxpayers in Tourism-Reliant Regions: The Case of the Mexican Caribbean," JRFM, MDPI, vol. 14(12), pages 1-23, December.
  23. Wang, Tao & Deng, Xiaoyang & Sheng, Shibin & Jia, Yu, 2024. "Mitigating the damage of a global pandemic on the international buyer-supplier relationship: Evidence from Chinese suppliers," Journal of Business Research, Elsevier, vol. 172(C).
  24. Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal, 2023. "An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 132-152, January.
  25. Uzma Khan & Alexander DePaoli, 2024. "Brand loyalty in the face of stockouts," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 44-74, January.
  26. Bettiol, Marco & Capestro, Mauro & Di Maria, Eleonora & Micelli, Stefano, 2022. "Overcoming pandemic challenges through product innovation: The role of digital technologies and servitization," European Management Journal, Elsevier, vol. 40(5), pages 707-717.
  27. Xu, Yingzi & Ling, I-Ling, 2023. "Effects of face masks and photo tags on nonverbal communication in service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  28. Romana Emilia Cramarenco & Monica Ioana Burca-Voicu & Dan-Cristian Dabija, 2023. "Organic Food Consumption During the COVID-19 Pandemic. A Bibliometric Analysis and Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1042-1042, November.
  29. Nele Jacobs & Bernhard Swoboda, 2024. "Effects of National Institutions on Corporate Brand Ability Associations During the Pandemic," Management International Review, Springer, vol. 64(1), pages 129-163, February.
  30. Kim, Sanghee & Chang, Hyo Jung (Julie), 2023. "Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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