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Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level

Citations

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Cited by:

  1. Nenkov, Gergana Y. & Morrin, Maureen & Maille, Virginie & Rank-Christman, Tracy & Lwin, May O., 2019. "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality," Journal of Business Research, Elsevier, vol. 95(C), pages 428-441.
  2. Batool, Itrat & L’Espoir Decosta, Patrick J.N. & Simmonds, Hamish & Gazley, Aaron, 2025. "The Influence of Lighting on Perceived Product Size: The Role of Surface Curvature and Attention," Journal of Business Research, Elsevier, vol. 200(C).
  3. Junzhou Zhang & Yuping Liu-Thompkins, 2024. "Personalized email marketing in loyalty programs: The role of multidimensional construal levels," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 196-216, January.
  4. Kelting, Katie & Berry, Christopher & van Horen, Femke, 2019. "The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset," Journal of Business Research, Elsevier, vol. 99(C), pages 264-274.
  5. Schweitzer, Fiona & Mai, Robert, 2021. "The double-edged sword of intricate idea enactment in product development," Journal of Business Research, Elsevier, vol. 132(C), pages 392-402.
  6. Mohamed Didi Alaoui & Fabien Pecot & Altaf Merchant & Mathieu Kacha, 2024. "Step back in time! A construal level perspective on advertisements using brand longevity cues," Marketing Letters, Springer, vol. 35(3), pages 503-518, September.
  7. Tiansheng Xia & Xiujuan Fan & Jingwei Zhang & Tingting Liu, 2023. "Influence of Complexity in Low-Fat Food Packaging on Chinese Consumers’ Purchase Intentions," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
  8. Jeff Wiebe & Debra Z. Basil & Mary Runté, 2017. "Psychological distance and perceived consumer effectiveness in a cause-related marketing context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 197-215, June.
  9. Castagna, Ana Carina & Pinto, Diego Costa & Mattila, Anna & de Barcellos, Marcia Dutra, 2021. "Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level," Journal of Business Research, Elsevier, vol. 135(C), pages 633-643.
  10. Rizomyliotis, Ioannis & Konstantoulaki, Kleopatra & Kostopoulos, Ioannis, 2018. "Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement," Australasian marketing journal, Elsevier, vol. 26(3), pages 204-215.
  11. Wang, Lili & You, Yanfen & Yang, Chun-Ming, 2020. "Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 557-571.
  12. Krishna, Aradhna & Cian, Luca & Aydınoğlu, Nilüfer Z., 2017. "Sensory Aspects of Package Design," Journal of Retailing, Elsevier, vol. 93(1), pages 43-54.
  13. Ran Duan & Adam Zwickle & Bruno Takahashi, 2017. "A construal-level perspective of climate change images in US newspapers," Climatic Change, Springer, vol. 142(3), pages 345-360, June.
  14. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
  15. Zhang, Xiadan & Wang, Jie & Gong, Xiushuang & Cheng, Siqi, 2025. "Avoiding attention: The impact of embarrassment on preference for low-saturation design," Journal of Business Research, Elsevier, vol. 186(C).
  16. Kim, Jungkeun & Spence, Mark T. & Marshall, Roger, 2018. "The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect," Journal of Retailing, Elsevier, vol. 94(2), pages 167-185.
  17. Ran Duan & Christian Bombara, 2022. "Visualizing climate change: the role of construal level, emotional valence, and visual literacy," Climatic Change, Springer, vol. 170(1), pages 1-22, January.
  18. Li, Xu & Jiang, Qiqi & Wang, Kanliang, 2025. "Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  19. Grossman, Ori & Rachamim, Matti, 2024. "How can coffee shops draw customers back after COVID-19? the influence of psychological distance on coffee versus tea preference," Journal of Business Research, Elsevier, vol. 172(C).
  20. Stillman, Paul E. & Fujita, Kentaro & Sheldon, Oliver & Trope, Yaacov, 2018. "From “me” to “we”: The role of construal level in promoting maximized joint outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 16-25.
  21. Xixian Peng & Xinwei Wang & Yutong Guo & Hock Hai Teo, 2026. "Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal," Information Systems Research, INFORMS, vol. 37(2), pages 1158-1179, June.
  22. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
  23. Yuanqiong He & Junfang Zhang & Yuanyuan Zhou & Zhilin Yang, 2019. "“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior," Journal of Business Ethics, Springer, vol. 156(2), pages 455-472, May.
  24. Daniele Scarpi, 2021. "A construal-level approach to hedonic and utilitarian shopping orientation," Marketing Letters, Springer, vol. 32(2), pages 261-271, June.
  25. Michael Ahearne & Yashar Atefi & Son K. Lam & Mohsen Pourmasoudi, 2022. "The future of buyer–seller interactions: a conceptual framework and research agenda," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 22-45, January.
  26. Ketron, Seth & Naletelich, Kelly & Migliorati, Stefano, 2021. "Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods," Journal of Business Research, Elsevier, vol. 125(C), pages 52-62.
  27. Li, Chenxi & Xia, Xinyue & Lin, Yixun & Wen, Hanlin, 2024. "Polluted cognition: The effect of air pollution on online purchasing behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  28. Chang, Jung-Hua & Chen, Jyun-Yu, 2022. "Let the sports endorser speak: Combination of endorser type, color, and copy," Journal of Business Research, Elsevier, vol. 144(C), pages 939-950.
  29. Huang, Zhiyuan & Dai, Xiaohe, 2025. "Less colorful = purer? The effect of packaging colorfulness on product purity perception," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  30. Liu, Stephanie Q. & Wu, Laurie Luorong & Yu, Xi & Huang, Huiling, 2022. "Marketing online food images via color saturation: A sensory imagery perspective," Journal of Business Research, Elsevier, vol. 151(C), pages 366-378.
  31. Yue, Beibei & Xia, Qing, 2026. "The color of status: Effects of logo color on brand status perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
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