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Role of Relationship Norms in Processing Brand Information

Citations

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Cited by:

  1. Shuqair, Saleh & Costa Pinto, Diego & Cruz-Jesus, Frederico & Mattila, Anna S. & da Fonseca Guerreiro, Patricia & Kam Fung So, Kevin, 2022. "Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior," Journal of Business Research, Elsevier, vol. 151(C), pages 463-472.
  2. Louise May Hassan & Miriam McGowan & Edward Shiu, 2025. "They’re not my people: When inclusive marketing backfires," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 563-587, March.
  3. Jagdip Singh & Rama K. Jayanti, 2013. "When Institutional Work Backfires: Organizational Control of Professional Work in the Pharmaceutical Industry," Journal of Management Studies, Wiley Blackwell, vol. 50(5), pages 900-929, July.
  4. Chan, Eugene Y. & Ilicic, Jasmina, 2019. "Political ideology and brand attachment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 630-646.
  5. Smith, Leah Warfield & Rose, Randall L., 2020. "Service with a smiley face: Emojional contagion in digitally mediated relationships," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 301-319.
  6. Mohamed Didi Alaoui & Fabien Pecot & Altaf Merchant & Mathieu Kacha, 2024. "Step back in time! A construal level perspective on advertisements using brand longevity cues," Marketing Letters, Springer, vol. 35(3), pages 503-518, September.
  7. Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
  8. Park, Sehoon & Kim, Chaeyeong & Park, Jane, 2023. "How power distance belief, self-construal, and relationship norms impact conspicuous consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  9. Didem Gamze Isiksal & Elif Karaosmanoglu, 0. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-16.
  10. Morvinski, Coby & Shani, Yaniv, 2022. "Misaligned mindsets between borrowers and lenders of small interpersonal loans," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
  11. Ahmad, Fayez & Das, Neel & Nafees, Lubna, 2025. "The impact of the linear and threshold matching principles on eliciting donation behavior in communal and exchange-oriented individuals," Journal of Business Research, Elsevier, vol. 192(C).
  12. Daria Plotkina & Landisoa Rabeson, 2022. "The role of transactionality of mobile branded apps in brand experience and its impact on loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 470-483, September.
  13. Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
  14. Hsin-Hsien Liu & Jung-Hua Chang, 2017. "Relationship type, perceived trust, and ambiguity aversion," Marketing Letters, Springer, vol. 28(2), pages 255-266, June.
  15. Liu, Chih-Hsing Sam & Chou, Sheng-Fang & Lin, Jun-You, 2021. "Implementation and evaluation of tourism industry: Evidentiary case study of night market development in Taiwan," Evaluation and Program Planning, Elsevier, vol. 89(C).
  16. Liu, Lei & Zhao, Ping, 2026. "Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  17. Ren, Xiangming & Fu, Xiaorong & Luan, Rui & Bai, Lifei, 2025. "The impact of relationship strategy on customer engagement in paid membership programs," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  18. Qin, Dan, 2024. "Differentiating roles of the reference alternative," Games and Economic Behavior, Elsevier, vol. 146(C), pages 196-221.
  19. Shibly, Sirajul A. & Chatterjee, Subimal, 2020. "Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format," Journal of Business Research, Elsevier, vol. 113(C), pages 39-48.
  20. Didem Gamze Isiksal & Elif Karaosmanoglu, 2020. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 629-644, November.
  21. Huang, Ran & Ha, Sejin, 2020. "The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms," Journal of Business Research, Elsevier, vol. 121(C), pages 616-627.
  22. Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese, 2023. "Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 334-371, March.
  23. Bolton, Lisa E. & Mattila, Anna S., 2015. "How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?," Journal of Retailing, Elsevier, vol. 91(1), pages 140-153.
  24. Bhoumik, Kshitij & Fang, Linhao & Igarashi, Reika, 2026. "Robots with hearts: How in-store AI’s task types impact brand attitude and ethicality," Journal of Business Research, Elsevier, vol. 206(C).
  25. Paulssen, Marcel & Leischnig, Alexander & Ivens, Björn S. & Birk, Mattias M., 2016. "Relational norms in customer–company relationships: Net and configurational effects," Journal of Business Research, Elsevier, vol. 69(12), pages 5866-5874.
  26. Jingjing Li & Nicole Montgomery & Reza Mousavi, 2022. "How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms," Papers 2210.10832, arXiv.org, revised Sep 2023.
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