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Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond

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Cited by:

  1. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Saboo, Alok R., 2020. "Identifying the drivers of luxury brand sales in emerging markets: An exploratory study," Journal of Business Research, Elsevier, vol. 111(C), pages 25-40.
  2. Fan Xu & Fangke Xu & Pu Xu & Min Liu & Yufeng Li, 2023. "Research on Online Sales of Low-Carbon Agricultural Products by New Urban Agricultural Business Entities: Evidence from Shanghai, China," Sustainability, MDPI, vol. 15(18), pages 1-17, September.
  3. Nadine Strauß, 2021. "Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
  4. Mitsukuni Nishida, 2018. "A Structural Analysis of Entry Order, Performance, and Geography: The Case of the Convenience-Store Industry in Japan," KIER Working Papers 993, Kyoto University, Institute of Economic Research.
  5. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
  6. Shalom Levy & Israel Nebenzahl, 2008. "The influence of product involvement on consumers’ interactive processes in interactive television," Marketing Letters, Springer, vol. 19(1), pages 65-77, March.
  7. Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.
  8. Mazodier, Marc & Quester, Pascale, 2014. "The role of sponsorship fit for changing brand affect: A latent growth modeling approach," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 16-29.
  9. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
  10. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  11. Mitsukuni Nishida, 2017. "First-Mover Advantage Through Distribution: A Decomposition Approach," Marketing Science, INFORMS, vol. 36(4), pages 590-609, July.
  12. Saha, Parmita & Idsø, Johannes, 2016. "New hydropower development in Norway: Municipalities׳ attitude, involvement and perceived barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 61(C), pages 235-244.
  13. Siemens, Jennifer Christie & Smith, Scott & Fisher, Dan & Thyroff, Anastasia & Killian, Ginger, 2015. "Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 1-12.
  14. Lin, Chien-Huang & Kao, Danny T. & Chuang, Shih-Chieh & Wu, Pei-Hsun, 2006. "The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry," Journal of Air Transport Management, Elsevier, vol. 12(4), pages 204-206.
  15. Zhang, Xiaobin & de Vries, Walter Timo & Li, Guan & Ye, Yanmei & Zheng, Hongyu & Wang, Mengran, 2019. "A behavioral analysis of farmers during land reallocation processes of land consolidation in China: Insights from Guangxi and Shandong provinces," Land Use Policy, Elsevier, vol. 89(C).
  16. Ho-Young (Anthony) Ahn & Jin Seong Park & Eric Haley, 2014. "Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 175-194, March.
  17. Muhammad Abdullah Khan & Usman Ghani & Sadia Aziz, 2019. "Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 1-30, March.
  18. Gavin L. Fox & Stephen J. Lind, 2020. "A framework for viral marketing replication and mutation," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 206-222, December.
  19. Rachel Griffith & Andrew Neely, 2009. "Performance Pay and Managerial Experience in Multitask Teams: Evidence from within a Firm," Journal of Labor Economics, University of Chicago Press, vol. 27(1), pages 49-82, January.
  20. Pieters, R. & Bijmolt, T.H.A., 1997. "Consumer memory for television advertising : A field study of duration, serial position and competition effects," Other publications TiSEM 1ae20014-8470-4056-8e3d-6, Tilburg University, School of Economics and Management.
  21. Kim, Jooyoung & Ahn, Sun Joo (Grace) & Kwon, Eun Sook & Reid, Leonard N., 2017. "TV advertising engagement as a state of immersion and presence," Journal of Business Research, Elsevier, vol. 76(C), pages 67-76.
  22. Hung, Kam & Petrick, James F., 2012. "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model," Tourism Management, Elsevier, vol. 33(4), pages 855-867.
  23. Gaia Rubera & Andrea Ordanini & David Mazursky, 2010. "Toward a contingency view of new product creativity: Assessing the interactive effects of consumers," Marketing Letters, Springer, vol. 21(2), pages 191-206, June.
  24. Sakthivel Karunamoorthy & Selvarasu Appasamy Mutharasu & José António Filipe, 2013. "Marketing Strategies to Add Economic Value. Reactions on Corporate Social Responsibility Advertising in Print Media. An Indian Company Case," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 3(1), pages 372-372.
  25. Enrique Bigné & Carla Ruiz & Luisa Andreu & Blanca Hernandez, 2015. "The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry," Service Business, Springer;Pan-Pacific Business Association, vol. 9(2), pages 209-232, June.
  26. Bambauer-Sachse, Silke & Massera, Laura, 2015. "Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 63-73.
  27. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
  28. repec:dgr:rugsom:97b32 is not listed on IDEAS
  29. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
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