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How Naive Theories Drive Opposing Inferences from the Same Information

Citations

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Cited by:

  1. Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
  2. Zhao, Zijian & Qiu, Yunzhe & You, Pengcheng, 2026. "From ambiguity to transparency: Blockchain-enabled origin traceability for premium agricultural product," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 205(C).
  3. Karoline Gamma & Robert Mai & Moritz Loock, 2020. "The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors?," Journal of Business Ethics, Springer, vol. 161(2), pages 351-373, January.
  4. Mohamed Didi Alaoui & Véronique Cova, 2021. "La distance psychologique comme outil actionnable par les managers," Post-Print hal-03126709, HAL.
  5. Emrich, Oliver & Verhoef, Peter C., 2015. "The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 363-374.
  6. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
  7. Hsieh, Yi-Ching & Chiu, Hung-Chang & Tang, Yun-Chia & Lee, Monle, 2018. "Do Colors Change Realities in Online Shopping?," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 14-27.
  8. Vahid Rahmani, 2023. "Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 12-33, June.
  9. Wang, Xinmeng & Zhang, Zhe & Jiang, Qingyun, 2024. "The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  10. Weiquan Wang & May Wang, 2019. "Effects of Sponsorship Disclosure on Perceived Integrity of Biased Recommendation Agents: Psychological Contract Violation and Knowledge-Based Trust Perspectives," Information Systems Research, INFORMS, vol. 30(2), pages 507-522, June.
  11. Mohamed Didi Alaoui, 2020. "L’effet d’adéquation entre la forme de présentation du prix et de la distance temporelle sur les réponses du consommateur : une approche par la théorie des niveaux de représentation," Post-Print hal-02870097, HAL.
  12. Wu, Ruomeng & Shah, Esta D. & Kardes, Frank R., 2020. "“The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency," Journal of Business Research, Elsevier, vol. 109(C), pages 585-594.
  13. Moldovan, Sarit & Shoham, Meyrav & Steinhart, Yael, 2023. "Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 881-897.
  14. Tan, Hun-Tong & Wang, Elaine Ying & Yoo, G-Song, 2019. "Who likes jargon? The joint effect of jargon type and industry knowledge on investors’ judgments," Journal of Accounting and Economics, Elsevier, vol. 67(2), pages 416-437.
  15. Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal, 2023. "Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1305-1326, November.
  16. Jin Sun & Chen Chen & Junmei Lan, 2022. "Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
  17. Robert Mai & Stefan Hoffmann & Wassili Lasarov & Arne Buhs, 2019. "Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors," Journal of Business Ethics, Springer, vol. 158(3), pages 659-677, September.
  18. Burak Kazaz & Fasheng Xu & Haoran Yu, 2025. "Retailing Strategies of Imperfect Produce and the Battle Against Food Waste," Manufacturing & Service Operations Management, INFORMS, vol. 27(4), pages 1146-1163, July.
  19. Das, Gopal & Mukherjee, Amaradri & Smith, Ronn J., 2018. "The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types," Journal of Retailing, Elsevier, vol. 94(2), pages 203-216.
  20. Benedikt Schnurr, 2017. "The impact of atypical product design on consumer product and brand perception," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 609-621, November.
  21. Yegyu Han & Mario Pandelaere, 2021. "All that glitters is not gold: when glossy packaging hurts brand trust," Marketing Letters, Springer, vol. 32(2), pages 191-202, June.
  22. Park, Yookyung & Yi, Youjae, 2022. "Is a gift on sale “heart-discounted†? Givers’ misprediction on the value of discounted gifts and the influence of service robots," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  23. Kwanglim Seo, 2019. "Same-day discounting’s effect on consumers’ evaluations of a hotel," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(2), pages 107-111, April.
  24. Yong-Wan Park & Paul M. Herr & Byung Cho Kim, 2023. "Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences," Marketing Letters, Springer, vol. 34(3), pages 449-461, September.
  25. Huang, Zhongqiang (Tak) & Kwong, Jessica Y.Y., 2016. "Illusion of variety: Lower readability enhances perceived variety," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 674-687.
  26. Vaquero Martín, María, 2021. "Communicating new product development openness – The impact on consumer perceptions and intentions," European Management Journal, Elsevier, vol. 39(6), pages 802-815.
  27. Wu, Laurie & Lee, Christopher, 2016. "Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior," Journal of Retailing, Elsevier, vol. 92(4), pages 486-499.
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