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Demand Heterogeneity in Platform Markets: Implications for Complementors

Citations

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Cited by:

  1. Valeria Cirillo & Donato Cutolo & Dario Guarascio & Martin Kenney & Jacopo Tramontano, 2025. "Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors," CIMEO Working Paper Series 186, Centre for Investigation and Modelling of Experimental Observations (CIMEO).
  2. Hakan Ozalp, 2024. "Heterogeneous Development Paths to Growth and Innovation: The Evolution of the Video Game Industry across Four Hubs," WIPO Economic Research Working Papers 84, World Intellectual Property Organization - Economics and Statistics Division.
  3. Shaheer, Noman & Kim, Kijong & Li, Sali, 2022. "Internationalization of Digital Innovations: A Rapidly Evolving Research Stream," Journal of International Management, Elsevier, vol. 28(4).
  4. Liang Chen & Pengxiang Zhang & Sali Li & Scott F. Turner, 2022. "Growing pains: The effect of generational product innovation on mobile games performance," Strategic Management Journal, Wiley Blackwell, vol. 43(4), pages 792-821, April.
  5. Zhangwei Feng & Na Luo & Sihong Wu & Zheng Joseph Yan, 2025. "Trade-in marketing strategies in gaming industry: The effect of digital transformation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-17, December.
  6. Kapoor, Kawaljeet & Bigdeli, Ali Ziaee & Schroeder, Andreas & Baines, Tim, 2022. "A platform ecosystem view of servitization in manufacturing," Technovation, Elsevier, vol. 118(C).
  7. Joey van Angeren & Arvind Karunakaran, 2023. "Anchored Inferential Learning: Platform-Specific Uncertainty, Venture Capital Investments by the Platform Owner, and the Impact on Complementors," Organization Science, INFORMS, vol. 34(3), pages 1027-1050, May.
  8. Mahka Moeen & Rajshree Agarwal & Sonali K. Shah, 2020. "Building Industries by Building Knowledge: Uncertainty Reduction over Industry Milestones," Strategy Science, INFORMS, vol. 5(3), pages 218-244, September.
  9. Ying‐Ying Hsieh & Jean‐Philippe Vergne, 2023. "The future of the web? The coordination and early‐stage growth of decentralized platforms," Strategic Management Journal, Wiley Blackwell, vol. 44(3), pages 829-857, March.
  10. Nicholas Argyres & Lyda Bigelow & Jackson Nickerson & Hakan Ozalp & Erdem Dogukan Yilmaz, 2025. "Strategic Responses to Innovation Shocks: Evidence from the Video Game Industry," Strategy Science, INFORMS, vol. 10(2), pages 128-147, June.
  11. Langley, Paul & Rieple, Alison, 2021. "Incumbents’ capabilities to win in a digitised world: The case of the fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
  12. Valeria Cirillo & Donato Cutolo & Dario Guarascio & Martin Kenney & Jacopo Tramontano, 2025. "Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors," LEM Papers Series 2025/07, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
  13. Shaheer, Noman & Chen, Liang & Yi, Jingtao & Li, Sali & Su, Huiwen, 2024. "Network effects, word of mouth, and entry performance: A study of digital freemium products," Journal of World Business, Elsevier, vol. 59(6).
  14. Fabian Schüler & Dimitri Petrik, 2023. "Measuring network effects of digital industrial platforms: towards a balanced platform performance management," Information Systems and e-Business Management, Springer, vol. 21(4), pages 863-911, December.
  15. J. P. Eggers & Michał Grajek & Tobias Kretschmer, 2020. "Experience, Consumers, and Fit: Disentangling Performance Implications of Preentry Technological and Market Experience in 2G Mobile Telephony," Organization Science, INFORMS, vol. 31(2), pages 245-265, March.
  16. Chang, Sungyong & Park, Sanghyun, 2021. "Borders of Network Effects and Early Internationalization as a Latecomer Strategy," SocArXiv d74he, Center for Open Science.
  17. Yuki Inoue & Masataka Hashimoto & Takeshi Takenaka, 2019. "Effectiveness of Ecosystem Strategies for the Sustainability of Marketplace Platform Ecosystems," Sustainability, MDPI, vol. 11(20), pages 1-33, October.
  18. Johannes Loh & Ambre Elsas-Nicolle, 2026. "Platform competition and strategic trade-offs for complementors: Heterogeneous reactions to the entry of a new platform," Post-Print hal-05358065, HAL.
  19. Cenamor, Javier, 2021. "Complementor competitive advantage: A framework for strategic decisions," Journal of Business Research, Elsevier, vol. 122(C), pages 335-343.
  20. Tobias Kircher & Jens Foerderer, 2024. "Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development," Management Science, INFORMS, vol. 70(2), pages 1070-1092, February.
  21. Sruthi Thatchenkery & Riitta Katila, 2023. "Innovation and profitability following antitrust intervention against a dominant platform: The wild, wild west?," Strategic Management Journal, Wiley Blackwell, vol. 44(4), pages 943-976, April.
  22. Saeed Khanagha & Shahzad (Shaz) Ansari & Sotirios Paroutis & Luciano Oviedo, 2022. "Mutualism and the dynamics of new platform creation: A study of Cisco and fog computing," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 476-506, March.
  23. Saerom (Ronnie) Lee, 2022. "The myth of the flat start‐up: Reconsidering the organizational structure of start‐ups," Strategic Management Journal, Wiley Blackwell, vol. 43(1), pages 58-92, January.
  24. Pushpananthan, Gouthanan & Elmquist, Maria, 2022. "Joining forces to create value: The emergence of an innovation ecosystem," Technovation, Elsevier, vol. 115(C).
  25. Nico Wiegand & Yuri Peers & Alexander Bleier, 2023. "Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 393-417, March.
  26. Junic Kim, 2018. "Platform Adoption Factors in the Internet Industry," Sustainability, MDPI, vol. 10(9), pages 1-12, September.
  27. Ping Chen, 2023. "The Effect of Value Creation on Startups Performance in the Digital Environment: Evidence from Chinese Digital Startups," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
  28. Fan, Terence & Schwab, Andreas & Geng, Xuesong, 2021. "Habitual entrepreneurship in digital platform ecosystems: A time-contingent model of learning from prior software project experiences," Journal of Business Venturing, Elsevier, vol. 36(5).
  29. Zhu, Zujun & Huang, Qian & Liu, Hefu, 2023. "How heuristic cues impact crowdfunding performance: The moderating role of platform competition intensity and platform demand potential," Journal of Business Research, Elsevier, vol. 160(C).
  30. Tang Wang & Vikas A. Aggarwal & Brian Wu, 2020. "Capability interactions and adaptation to demand‐side change," Strategic Management Journal, Wiley Blackwell, vol. 41(9), pages 1595-1627, September.
  31. Alexandra Elena Carst & Yimei Hu, 2024. "Complementors as ecosystem actors: a systematic review," Management Review Quarterly, Springer, vol. 74(4), pages 2579-2635, December.
  32. Hyuck David Chung & Yue Maggie Zhou & Sendil Ethiraj, 2024. "Platform Governance in the Presence of Within-Complementor Interdependencies: Evidence from the Rideshare Industry," Management Science, INFORMS, vol. 70(2), pages 799-814, February.
  33. Miremadi, Iman & Khoshbash, Mostafa & Saeedian, MohammadMahdi, 2023. "Fostering generativity in platform ecosystems: How open innovation and complexity interact to influence platform adoption," Research Policy, Elsevier, vol. 52(6).
  34. Van Dyck, Marc & Lüttgens, Dirk & Diener, Kathleen & Piller, Frank & Pollok, Patrick, 2024. "From product to platform: How incumbents' assumptions and choices shape their platform strategy," Research Policy, Elsevier, vol. 53(1).
  35. Tim Meyer & Anna Kerkhof & Carmelo Cennamo & Tobias Kretschmer, 2024. "Competing for attention on digital platforms: The case of news outlets," Strategic Management Journal, Wiley Blackwell, vol. 45(9), pages 1731-1790, September.
  36. Carmelo Cennamo & Juan Santaló, 2019. "Generativity Tension and Value Creation in Platform Ecosystems," Organization Science, INFORMS, vol. 30(3), pages 617-641, May.
  37. John K. Mawdsley & Deepak Somaya, 2021. "Relational Embeddedness, Breadth of Added Value Opportunities, and Business Growth," Organization Science, INFORMS, vol. 32(4), pages 1009-1032, July.
  38. Patel, Pankaj C. & Oghazi, Pejvak & Arunachalam, S., 2023. "Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change," Journal of Business Research, Elsevier, vol. 162(C).
  39. Michiel Van Crombrugge & Stefan Stremersch, 2025. "Engagement in platform markets: A (video) game changer?," Journal of the Academy of Marketing Science, Springer, vol. 53(5), pages 1422-1446, September.
  40. Tommy Pan Fang & Andy Wu & David R. Clough, 2021. "Platform diffusion at temporary gatherings: Social coordination and ecosystem emergence," Strategic Management Journal, Wiley Blackwell, vol. 42(2), pages 233-272, February.
  41. Miehé, Lucas & Palmié, Maximilian & Oghazi, Pejvak, 2023. "Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector," Technovation, Elsevier, vol. 122(C).
  42. Reiter, Andreas & Stonig, Joachim & Frankenberger, Karolin, 2024. "Managing multi-tiered innovation ecosystems," Research Policy, Elsevier, vol. 53(1).
  43. Karl Taeuscher & Hannes Rothe, 2021. "Optimal distinctiveness in platform markets: Leveraging complementors as legitimacy buffers," Strategic Management Journal, Wiley Blackwell, vol. 42(2), pages 435-461, February.
  44. Yanzhang Gu & Longying Hu & Hongjin Zhang & Chenxuan Hou, 2021. "Innovation Ecosystem Research: Emerging Trends and Future Research," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
  45. Karl Taeuscher & Eric Yanfei Zhao & Michael Lounsbury, 2022. "Categories and narratives as sources of distinctiveness: Cultural entrepreneurship within and across categories," Strategic Management Journal, Wiley Blackwell, vol. 43(10), pages 2101-2134, October.
  46. Henning Piezunka & Thorsten Grohsjean, 2023. "Collaborations that hurt firm performance but help employees’ careers," Strategic Management Journal, Wiley Blackwell, vol. 44(3), pages 778-811, March.
  47. Silva, Lucas Emmanuel Nascimento & Gomes, Leonardo Augusto de Vasconcelos & Faria, Aline Mariane de & Borini, Felipe Mendes, 2024. "Innovation processes in ecosystem settings: An integrative framework and future directions," Technovation, Elsevier, vol. 132(C).
  48. Verhoef, Peter C. & Broekhuizen, Thijs & Bart, Yakov & Bhattacharya, Abhi & Qi Dong, John & Fabian, Nicolai & Haenlein, Michael, 2021. "Digital transformation: A multidisciplinary reflection and research agenda," Journal of Business Research, Elsevier, vol. 122(C), pages 889-901.
  49. Xuelin Chen & Dongmei Zhou & Ziying Zhan & Ruoyu Lu, 2023. "When Do You Enter? Entrepreneurial Firms’ Entry Timing and Product Performance in the Digital Platform Market," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
  50. Wesley W. Koo & Charles E. Eesley, 2021. "Platform governance and the rural–urban divide: Sellers' responses to design change," Strategic Management Journal, Wiley Blackwell, vol. 42(5), pages 941-967, May.
  51. Joost Rietveld & Joe N. Ploog, 2022. "On top of the game? The double‐edged sword of incorporating social features into freemium products," Strategic Management Journal, Wiley Blackwell, vol. 43(6), pages 1182-1207, June.
  52. Roberto Fontana & Shane Greenstein, 2021. "Platform leadership and supply chains: Intel, Centrino, and the restructuring of Wi‐Fi supply," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(2), pages 259-286, May.
  53. Kang, Hye Young, 2022. "Technological engagement of women entrepreneurs on online digital platforms: Evidence from the Apple iOS App Store," Technovation, Elsevier, vol. 114(C).
  54. Cenamor, Javier, 2022. "Use of health self-management platform features: The case of a specialist ehealth app," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
  55. Paris Chrysos, 2018. "Empathy in the business model: how Facebook and Google Maps manage external problem-solving processes," Working Papers halshs-01897205, HAL.
  56. Claudio Panico & Carmelo Cennamo, 2022. "User preferences and strategic interactions in platform ecosystems," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 507-529, March.
  57. Wu, Mian & Liu, Yulong & Chung, Henry F.L. & Guo, Shoujia, 2022. "When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis," Journal of Business Research, Elsevier, vol. 139(C), pages 843-854.
  58. Kapoor, Kawaljeet & Ziaee Bigdeli, Ali & Dwivedi, Yogesh K. & Schroeder, Andreas & Beltagui, Ahmad & Baines, Tim, 2021. "A socio-technical view of platform ecosystems: Systematic review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 94-108.
  59. Junic Kim & Jaewook Yoo, 2019. "Platform Growth Model: The Four Stages of Growth Model," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
  60. Tedi Skiti & Xueming Luo & Zhijie Lin, 2022. "When More is Less: Quality and Variety Trade‐off in Sharing Economy Platforms," Journal of Management Studies, Wiley Blackwell, vol. 59(7), pages 1817-1838, November.
  61. Liu, Yihui & Li, Yi & Wu, Aiqi & Kumar, Vikas, 2025. "Leveraging demand-side strategies on the digital platform for global success: The role of innovation speed in non-digital participant firms' internationalization," Journal of World Business, Elsevier, vol. 60(5).
  62. Huotari, Pontus & Ritala, Paavo, 2021. "When to switch between subscription-based and ad-sponsored business models: Strategic implications of decreasing content novelty," Journal of Business Research, Elsevier, vol. 129(C), pages 14-28.
  63. Knudsen, Eirik Sjåholm & Belik, Ivan, 2023. "The Achilles heel of interconnected user networks: Network firms and the vulnerability of rapid decline," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  64. Joost Rietveld & Robert Seamans & Katia Meggiorin, 2021. "Market Orchestrators: The Effects of Certification on Platforms and Their Complementors," Strategy Science, INFORMS, vol. 6(3), pages 244-264, September.
  65. Kevin J. Boudreau, 2018. "Amateurs Crowds & Professional Entrepreneurs as Platform Complementors," NBER Working Papers 24512, National Bureau of Economic Research, Inc.
  66. Erdem Dogukan Yilmaz & Ivana Naumovska & Milan Miric, 2023. "Does imitation increase or decrease demand for an original product? Understanding the opposing effects of discovery and substitution," Strategic Management Journal, Wiley Blackwell, vol. 44(3), pages 639-671, March.
  67. Wu, Aiqi & Song, Di & Liu, Yihui, 2022. "Platform synergy and innovation speed of SMEs: The roles of organizational design and regional environment," Journal of Business Research, Elsevier, vol. 149(C), pages 38-53.
  68. Nicole Stofberg & Flore Bridoux & Francesca Ciulli & Niccolò Pisani & Ans Kolk & Marlene Vock, 2021. "A Relational‐Models View to Explain Peer‐to‐Peer Sharing," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 1033-1069, June.
  69. Vladimir C. M. Sobota & Mark de Reuver & Amir Pooyan Afghari & Geerten van de Kaa, 2026. "Strategic openness: Category variety, boundary resources, and exclusive content as drivers of complementor participation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  70. Richard T. Gretz & Ashwin Malshe & Carlos Bauer & Suman Basuroy, 2019. "The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 394-416, May.
  71. Milan Miric & Hakan Ozalp & Erdem Dogukan Yilmaz, 2023. "Trade‐offs to using standardized tools: Innovation enablers or creativity constraints?," Strategic Management Journal, Wiley Blackwell, vol. 44(4), pages 909-942, April.
  72. Elisabet Garrido & Claudio Giachetti & Juan P. Maicas, 2023. "Navigating windows of opportunity: The role of international experience," Strategic Management Journal, Wiley Blackwell, vol. 44(8), pages 1911-1938, August.
  73. Sunasir Dutta & Gurneeta Vasudeva, 2025. "How Demand Shocks “Jumpstart” Technological Ecosystems and Commercialization: Evidence from the Global Electric Vehicle Industry," Strategy Science, INFORMS, vol. 10(1), pages 1-31, March.
  74. Tim Meyer & Anna Kerkhof & Carmelo Cennamo & Tobias Kretschmer, 2022. "Competing for Attention on Information Platforms: The Case of News," CESifo Working Paper Series 9832, CESifo.
  75. Dong Yang & Zhao Chen & Xiaolin Sun, 2025. "Can digital technology adoption promote sustainable performance? Evidence from listed manufacturing firms in China," Operations Management Research, Springer, vol. 18(4), pages 1243-1256, December.
  76. Saeed Khanagha & Mohammad Taghi Ramezan Zadeh & Oli R. Mihalache & Henk W. Volberda, 2018. "Embracing Bewilderment: Responding to Technological Disruption in Heterogeneous Market Environments," Journal of Management Studies, Wiley Blackwell, vol. 55(7), pages 1079-1121, November.
  77. Maren Mickeler & Pooyan Khashabi & Marco Kleine & Tobias Kretschmer, 2023. "Knowledge seeking and anonymity in digital work settings," Strategic Management Journal, Wiley Blackwell, vol. 44(10), pages 2413-2442, October.
  78. Jacobides, Michael G. & Cennamo, Carmelo & Gawer, Annabelle, 2024. "Externalities and complementarities in platforms and ecosystems: From structural solutions to endogenous failures," Research Policy, Elsevier, vol. 53(1).
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