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Performance Regimes and Marketing Policy Shifts

Citations

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Cited by:

  1. Du, Rex Yuxing & Kamakura, Wagner A., 2015. "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 94-112.
  2. Shuba Srinivasan & Oliver J. Rutz & Koen Pauwels, 2016. "Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 440-453, July.
  3. Tanin, Tauhidul Islam & Hasanov, Akram Shavkatovich & Shaiban, Mohammed Sharaf Mohsen & Brooks, Robert, 2022. "Risk transmission from the oil market to Islamic and conventional banks in oil-exporting and oil-importing countries," Energy Economics, Elsevier, vol. 115(C).
  4. Kathleen Cleeren & Lien Lamey & Jan‐Hinrich Meyer & Ko De Ruyter, 2016. "How Business Cycles Affect the Healthcare Sector: A Cross‐country Investigation," Health Economics, John Wiley & Sons, Ltd., vol. 25(7), pages 787-800, July.
  5. Sung, Jin Kyung & Park, Jimi & Yoo, Shijin, 2019. "Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns," Journal of Business Research, Elsevier, vol. 94(C), pages 56-64.
  6. Wang, Wanxin (Britney) & Deleersnyder, Barbara & Yildirim, Gokhan, 2025. "The impact of new product entry on brand sales volatility at the retailer: A Detailed Look into volatility drivers," Journal of Business Research, Elsevier, vol. 191(C).
  7. Markovitch, Dmitri G. & Huang, Dongling & Ye, Pengfei, 2020. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy," Journal of Business Research, Elsevier, vol. 118(C), pages 223-239.
  8. Rajdeep Grewal & Murali Chandrashekaran & F. Robert Dwyer, 2008. "Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance," Marketing Science, INFORMS, vol. 27(5), pages 886-902, 09-10.
  9. Ruiz-Conde, Enar & Wieringa, Jaap E. & Leeflang, Peter S.H., 2014. "Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 49-63.
  10. Robert Krider & Tieshan Li & Yong Liu & Charles Weinberg, 2008. "Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach," Marketing Letters, Springer, vol. 19(1), pages 1-12, March.
  11. André Bonfrer & Xavier Drèze, 2009. "Real-Time Evaluation of E-mail Campaign Performance," Marketing Science, INFORMS, vol. 28(2), pages 251-263, 03-04.
  12. Maarten C. W. Janssen & Marielle C. Non, 2009. "Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy," Marketing Science, INFORMS, vol. 28(1), pages 87-98, 01-02.
  13. Taku Moriyama & Masashi Kuwano & Masahito Nakayama, 2024. "A statistical method for estimating piecewise linear sales trends," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 436-444, June.
  14. Harald J. van Heerde & Shuba Srinivasan & Marnik G. Dekimpe, 2010. "Estimating Cannibalization Rates for Pioneering Innovations," Marketing Science, INFORMS, vol. 29(6), pages 1024-1039, 11-12.
  15. Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E., 2009. "Creating lift versus building the base: Current trends in marketing dynamics," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 13-20.
  16. Kaifu Zhang & Theodoros Evgeniou & V. Padmanabhan & Emile Richard, 2012. "Content Contributor Management and Network Effects in a UGC Environment," Marketing Science, INFORMS, vol. 31(3), pages 433-447, May.
  17. M. Berk Ataman & Carl F. Mela & Harald J. van Heerde, 2008. "Building Brands," Marketing Science, INFORMS, vol. 27(6), pages 1036-1054, 11-12.
  18. Xueming Luo, 2009. "Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices," Marketing Science, INFORMS, vol. 28(1), pages 148-165, 01-02.
  19. Steven M. Shugan & Debanjan Mitra, 2014. "A Theory for Market Growth or Decline," Marketing Science, INFORMS, vol. 33(1), pages 47-65, January.
  20. Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping, 2016. "Performance growth and opportunistic marketing spending," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 711-724.
  21. Wesley Friske & Seth A. Hoelscher & Atanas Nik Nikolov, 2023. "The impact of voluntary sustainability reporting on firm value: Insights from signaling theory," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 372-392, March.
  22. Lu, Shuya & Wu, Jianan & Tseng, Shih-Lun (Allen), 2018. "How Online Reviews Become Helpful: A Dynamic Perspective," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 17-28.
  23. Yuxin Chen & Yogesh V. Joshi & Jagmohan S. Raju & Z. John Zhang, 2009. "A Theory of Combative Advertising," Marketing Science, INFORMS, vol. 28(1), pages 1-19, 01-02.
  24. Vellachami, Sanggetha & Hasanov, Akram Shavkatovich & Brooks, Robert, 2023. "Risk transmission from the energy markets to the carbon market: Evidence from the recursive window approach," International Review of Financial Analysis, Elsevier, vol. 89(C).
  25. S. Cem Bahadir & Koen Pauwels, 2024. "When does word of mouth versus marketing drive brand performance most?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 473-491, September.
  26. Lee, Ju-Yeon & Fang, Eric & Kim, Jisu J. & Li, Xiaoling & Palmatier, Robert W., 2018. "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues," Journal of Retailing, Elsevier, vol. 94(3), pages 247-264.
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