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Setting the future of digital and social media marketing research: Perspectives and research propositions

Citations

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Cited by:

  1. Zhao, Xiangqi & Huang, Zhe, 2024. "A method for exploring consumer satisfaction factors using online reviews: A study on anti-cold drugs," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  2. Singh Vikash & Dahiya Surbhi & Abraham Albert & Tausif Ahmad, 2024. "Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 204-217.
  3. Eley Suzana Kasim & Hazlina Mohd Padil & Norlaila Md. Zin & Dalila Daud & Sharifah Norzehan Syed Yusuf & Mamun Habib & Saad Hasan, 2024. "The Role of Social Media on Customer Relationship Management and Business Resilience among Agriculture Entrepreneurs," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3970-3984, December.
  4. Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025. "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
  5. Abdulwahed Nasser M Alharkan & Edyta Wolny-Abouelwafa & Ashwaq Althowibi & Hana Khalid Alhumaid & Amera Alharbi & Haifa Alghamdi & Shahla Abu Zahra, 2024. "Exploring EFL Teachers’ Perspectives on the Role of Social Media for Building Trust in the Workplace," World Journal of English Language, Sciedu Press, vol. 14(6), pages 405-405, November.
  6. Oltra, Itziar & Camarero, Carmen & San José, Rebeca, 2025. "Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network," Journal of Business Research, Elsevier, vol. 187(C).
  7. Shrawan Kumar Trivedi & Pradipta Patra & Praveen Ranjan Srivastava & Justin Zuopeng Zhang & Leven J. Zheng, 2024. "What prompts consumers to purchase online? A machine learning approach," Electronic Commerce Research, Springer, vol. 24(4), pages 2953-2989, December.
  8. Jude Jegan Joseph Jerome & Vandana Sonwaney & David Bryde & Gary Graham, 2024. "Achieving competitive advantage through technology-driven proactive supply chain risk management: an empirical study," Annals of Operations Research, Springer, vol. 332(1), pages 149-190, January.
  9. Truong Thi Hue & Ta Huy Hung, 2025. "Impact of artificial intelligence on branding: a bibliometric review and future research directions," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-11, December.
  10. Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024. "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 89-98.
  11. Zhucheng Shao & Jessica Sze Yin Ho & Garry Wei-Han Tan & Keng-Boon Ooi & Prianka Sarker & Yogesh K. Dwivedi, 2024. "How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 593-615, November.
  12. Niken Suyanti & Budiyanto & Khuzaini, 2024. "The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones," European Journal of Studies in Management and Business, EUROKD, vol. 31, pages 48-63.
  13. Shujie Wang & Ning Li & Niwen Liu & Mohammed Habes, 2024. "Transitioning from Information Sharing to Knowledge Services: Unpacking the Evolution of Rural Media Within the Context of Media Integration," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 12751-12782, September.
  14. Mirzaei, Abas & Wilkie, Dean Charles Hugh & Burgess, Amelie Jay, 2024. "Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  15. Anna Granstedt, 2024. "The past, present, and future of social media marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 278-296, December.
  16. Nor Faradhila Md Nor & Siti Rahayu Ismail & Norasekin Abd Rashid, 2024. "Factors Influencing the Career Advancement of Malaysian Women Homepreneurs on the TikTok Platform," Information Management and Business Review, AMH International, vol. 16(3), pages 991-998.
  17. Benhui Ren & Rosita Binti Mohd Tajuddin & Shaliza Binti Mohd Shariff & Binyao Ning & Rosmini Omar & Jing Deng, 2025. "Social Media Influencers – Current Dynamics and Future Prospects," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 554-567, January.
  18. Ricardo Costa-Climent & Samuel Ribeiro Navarrete & Darek M. Haftor & Marcin W. Staniewski, 2024. "Value creation and appropriation from the use of machine learning: a study of start-ups using fuzzy-set qualitative comparative analysis," International Entrepreneurship and Management Journal, Springer, vol. 20(2), pages 935-967, June.
  19. Rana Muhammad Sohail Jafar & Wasim Ahmad & Yi Chen, 2024. "Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse," SAGE Open, , vol. 14(2), pages 21582440241, June.
  20. Noha Hassan & Mohamed Abdelraouf & Dina El-Shihy, 2025. "The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.
  21. Srikrishna Chintalapati & Shivendra Kumar Pandey, 2025. "Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 17-36, March.
  22. Dorit Zimand-Sheiner & Ofrit Kol & Shalom Levy, 2024. "Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19," Electronic Commerce Research, Springer, vol. 24(4), pages 2405-2426, December.
  23. Ariana Polyviou & Ilias O. Pappas, 2023. "Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses," Information Systems Frontiers, Springer, vol. 25(6), pages 2417-2438, December.
  24. Ridwaan Asmal & Marlini Moodley, 2024. "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 346-354, October.
  25. Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  26. Janarthanan Balakrishnan & Yogesh K. Dwivedi & Laurie Hughes & Frederic Boy, 2024. "Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model," Information Systems Frontiers, Springer, vol. 26(3), pages 921-942, June.
  27. Raghavendra Prasanna Kumar & Arindam Banerjee & Zahran Al-Salti & S. Ananda, 2024. "Technology acceptance model and customer engagement: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1062-1076, September.
  28. José Ramón Saura, 2024. "Algorithms in Digital Marketing: Does Smart Personalization Promote a Privacy Paradox?," FIIB Business Review, , vol. 13(5), pages 499-502, October.
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