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Setting the future of digital and social media marketing research: Perspectives and research propositions

Citations

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Cited by:

  1. Tok Hua Jun & Lwi Jia Xin & Mohamad Amri Maulana Bin Suroso & Ma ChenHao & Foo Yang & Faizah Mohd Fakhruddin, 2025. "Shaping Modern Families: A Study of Family Size Determinants among Malaysian Millennial Parents," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 4470-4487, March.
  2. Dominteanu Teodora & Matac Liviu Marian & Iacobini Adrian, 2025. "Leveraging Social Media to Foster Brand Engagement with Sports Female Consumers," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 19(1), pages 839-855.
  3. Huibo Zhong & Zechen Zheng & Mingwei Chu & Xing Gao, 2025. "Digitalization, Managerial Preference, and Corporate Innovation in Transition Economies: Long-Term Evidence From Chinese 4,001 Listed Companies," SAGE Open, , vol. 15(3), pages 21582440251, August.
  4. Mahesh D & Dr. Kruti Vaibhav Dave, 2026. "The Digital Shift: Social Media Marketing, Consumer Behaviour, and Brand Loyalty in India," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 13(4), pages 1948-1955, April.
  5. Anupama Ambika & Hyunju Shin & Varsha Jain, 2025. "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 55-79, February.
  6. Piotr Zaborek & Anna Kurzak Mabrouk, 2025. "From Likes to Lives: How Social Media Shapes Sustainable Consumption Choices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(4), pages 5621-5637, July.
  7. Lu Xin & Poh-Chuin Teo, 2026. "Managing Digital Study-Abroad Conversion Through Content Credibility and Consultation Responsiveness: A Contextual Organizational Diagnosis of NST," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(5), pages 3388-3394, May.
  8. Eley Suzana Kasim & Hazlina Mohd Padil & Norlaila Md. Zin & Dalila Daud & Sharifah Norzehan Syed Yusuf & Mamun Habib & Saad Hasan, 2024. "The Role of Social Media on Customer Relationship Management and Business Resilience among Agriculture Entrepreneurs," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3970-3984, December.
  9. Abdulwahed Nasser M Alharkan & Edyta Wolny-Abouelwafa & Ashwaq Althowibi & Hana Khalid Alhumaid & Amera Alharbi & Haifa Alghamdi & Shahla Abu Zahra, 2024. "Exploring EFL Teachers’ Perspectives on the Role of Social Media for Building Trust in the Workplace," World Journal of English Language, Sciedu Press, vol. 14(6), pages 405-405, November.
  10. Vishwas G. Raichur & Dinesh Sharma & Arti D. Kalro, 2025. "Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study," Information Systems and e-Business Management, Springer, vol. 23(1), pages 169-207, March.
  11. JingJing Zheng & Dasen Yang & Enlong Li & Yurong Ma & Yu Wang, 2025. "RETRACTED ARTICLE: Bridging the Digital Divide: Leveraging New Media for Rural Development," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 4626-4651, March.
  12. Swarnalata Bambhore & Ravindra Gharpure & Rahul Mohare, 2026. "Beyond the Black Box: An Analytical Study of AI-Generated Content's Impact on Consumer Engagement and Ethical Co-Creation Issues in Maharashtra, India," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(19), pages 73-82, February.
  13. Jude Jegan Joseph Jerome & Vandana Sonwaney & David Bryde & Gary Graham, 2024. "Achieving competitive advantage through technology-driven proactive supply chain risk management: an empirical study," Annals of Operations Research, Springer, vol. 332(1), pages 149-190, January.
  14. Truong Thi Hue & Ta Huy Hung, 2025. "Impact of artificial intelligence on branding: a bibliometric review and future research directions," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-11, December.
  15. Michael Mncedisi Willie, 2022. "Medical Schemes Marketing Expenditure During the Covid-19 Pandemic, South Africa," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 41(2), pages 32554-32557, January.
  16. Yi-Fen Chen & Tzu-I Jou, 2025. "Exploring the Impact of Facebook Fan Pages of Long-Term Care Institutions for Elders With Dementia on Family Members’ Selection Intentions," SAGE Open, , vol. 15(4), pages 21582440251, November.
  17. V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne, 2025. "The evolving role of AI and ML in digital promotion: a systematic review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 288-307, June.
  18. Jeffrey A. Lucero, EdD, MAN, RN, LPT, SHC, FRIN & Joshua May D. Austria, MAN, RN, 2026. "Content Matters: What Type of Social Media Content Attracts Students to Nursing Programs?," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(26), pages 1982-1991, January.
  19. repec:zib:zbmbmj:v:3:y:2023:i:2:p:84-92 is not listed on IDEAS
  20. Anna Granstedt, 2024. "The past, present, and future of social media marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 278-296, December.
  21. Qian, Tyreal Yizhou & Gong, Hua & Xu, Chenglong, 2026. "Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump's break 50 appearance," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  22. Khan, Shahzada Khurram & Siddiqui, Danish Ahmed, 2026. "Bridging the Gap Between Supply and Demand for Operational Skills in the Logistics Industry: A Case Study of Pakistan’s Academic and Industry Collaboration," EconStor Preprints 341072, ZBW - Leibniz Information Centre for Economics.
  23. Fitriana Dwi Andarsari & Nanang Suryadi, 2024. "Understand the role of user-generated content on purchase intention of ChatGPT premium in undergraduate student," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(3), pages 1-97–108, April.
  24. Nor Faradhila Md Nor & Siti Rahayu Ismail & Norasekin Abd Rashid, 2024. "Factors Influencing the Career Advancement of Malaysian Women Homepreneurs on the TikTok Platform," Information Management and Business Review, AMH International, vol. 16(3), pages 991-998.
  25. Fosch-Villaronga, Eduard & Mut-Piña, Antoni & Verhoef, Tessa & Poulsen, Adam & Søraa, Roger A. & Custers, Bart, 2026. "Misgendering algorithms: Insights from a cross-sectional survey on algorithmic gender classification in social media," Technology in Society, Elsevier, vol. 84(C).
  26. Antoinette Nicole De Castro & Mary Gee De Gucena & Ma. Gianina Andrea Serrano & Antonio E. Etrata Jr., Ph.D., 2025. "Factors affecting travel intention and purchase behavior of airline passengers: the mediating role of promotional discounts in airline tickets," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(3), pages 01-17, April.
  27. Minh Thi Hong Le & Vy Nguyen Thi Thao & An Le Huynh Huu & Hung Nguyen Tuan & Ngan Nguyen Ngoc Thanh & Van Nguyen Thi Hong, 2024. "Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity," SAGE Open, , vol. 14(4), pages 21582440241, November.
  28. Hamid Etemad, 2025. "Re-strategizing frameworks: SMEs’ search for optimal performance strategies when facing challenges of instability, global change, and emerging restrictions," Journal of International Entrepreneurship, Springer, vol. 23(2), pages 245-271, June.
  29. Yvonne Badulescu & Fernan Cañas & Ari‐Pekka Hameri & Naoufel Cheikhrouhou, 2026. "Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 45(2), pages 850-866, March.
  30. Rana Muhammad Sohail Jafar & Wasim Ahmad & Yi Chen, 2024. "Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse," SAGE Open, , vol. 14(2), pages 21582440241, June.
  31. Noha Hassan & Mohamed Abdelraouf & Dina El-Shihy, 2025. "The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.
  32. Bakeshloo, Khashayar Afshar & Agnihotri, Raj & Mohammadzadeh, Mohammad, 2025. "Metaverse and B2B marketing: untapped research opportunities," Journal of Business Research, Elsevier, vol. 200(C).
  33. Rituparna Basu & Md. Nayeem Aktar & Satish Kumar, 2025. "The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 267-287, June.
  34. Muneeb Zafar, 2025. "Algorithmic Influence of Social Media Platforms on Public Opinion and Economic Decisions in the Digital Age," Journal of International Relations and Social Dynamics, 50sea, vol. 4(1), pages 48-59, May.
  35. Zhang Ling & Arif @ Kamisan Pusiran & Fatma Zohra Chekima & Brahim Chekima, 2026. "The Impact of Short Video Marketing on Hotel Consumers’ Reservation Intention: Empirical Evidence from the Chinese Market," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(4), pages 3957-3962, April.
  36. Zhang, Fujuan & Wang, Kaili & Zhang, Yuge, 2026. "Digital marketing, credit constraints, and enterprise innovation efficiency," Finance Research Letters, Elsevier, vol. 89(C).
  37. Ariana Polyviou & Ilias O. Pappas, 2023. "Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses," Information Systems Frontiers, Springer, vol. 25(6), pages 2417-2438, December.
  38. Mingyi Ma & Anni Hu & Koei Enomoto & Yuan Zhou & Yuan Lai, 2026. "Revealing the amenity-perception connection: Integrating social sensing with generative AI," Environment and Planning B, , vol. 53(1), pages 32-48, January.
  39. Adalarasu, K. & Ghousiya Begum, K. & Vishnu Priyan, M. & Devendranath, C. & Sriram, G.V., 2025. "Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  40. Zhao, Xiangqi & Huang, Zhe, 2024. "A method for exploring consumer satisfaction factors using online reviews: A study on anti-cold drugs," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  41. Diana Escandon-Barbosa & Jairo Salas & Josep Rialp & Maria del Camen Alarcon del Amo, 2025. "Power in Value Cocreation Process: The Emergence of a New Dimension," Global Business Review, International Management Institute, vol. 26(5), pages 1328-1351, October.
  42. Singh Vikash & Dahiya Surbhi & Abraham Albert & Tausif Ahmad, 2024. "Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 204-217.
  43. Safura Kallier-Tar & Cornelius Bothma & Johannes Wiid, 2024. "Decoding the hyper-connected consumer: unveiling the factors that influence decision-making," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(3), pages 1-36–53, April.
  44. Agnieszka Izabela Baruk, 2025. "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 952-977.
  45. Marrone, Teresa & Cantone, Giuseppe Fabio & Caputo, Francesco & Cantone, Luigi & Aria, Massimo, 2025. "Unpacking dimensions of brand humanization in the Metaverse Era," Technology in Society, Elsevier, vol. 83(C).
  46. Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025. "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
  47. Jia, Xingping, 2025. "Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  48. Cornelia-Rodica Jude & Ivona Rapan, "undated". "How Do (AI) Chatbots Shape Consumer Behavior Throughout the Entire Customer Journey? A Systematic Literature Review," BASIQ Conference Proceedings 2024:078, Bucharest University of Economic Studies.
  49. Norhidayah Ali & Suhaida Abu Bakar & Rini Lestari, 2025. "From Responsivity to Retention: Unpacking the Role of Timely Engagement in Customer Loyalty," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 494-507, April.
  50. Oltra, Itziar & Camarero, Carmen & San José, Rebeca, 2025. "Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network," Journal of Business Research, Elsevier, vol. 187(C).
  51. Shrawan Kumar Trivedi & Pradipta Patra & Praveen Ranjan Srivastava & Justin Zuopeng Zhang & Leven J. Zheng, 2024. "What prompts consumers to purchase online? A machine learning approach," Electronic Commerce Research, Springer, vol. 24(4), pages 2953-2989, December.
  52. Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024. "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 89-98.
  53. Zhucheng Shao & Jessica Sze Yin Ho & Garry Wei-Han Tan & Keng-Boon Ooi & Prianka Sarker & Yogesh K. Dwivedi, 2024. "How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 593-615, November.
  54. Niken Suyanti & Budiyanto & Khuzaini, 2024. "The Power of Atmosphere, Gifts, and Interaction: Exploring Hedonic Value's Mediation in Repurchase Intention for Oppo Smartphones," European Journal of Studies in Management and Business, EUROKD, vol. 31, pages 48-63.
  55. Ramah Safwan Daoudi & Al-Harath Ateik, 2026. "E-Marketing Strategies and Customer Satisfaction: Empirical Evidence from Al-Baik Restaurant in Saudi Arabia," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 11(4), pages 178-189, April.
  56. Shujie Wang & Ning Li & Niwen Liu & Mohammed Habes, 2024. "RETRACTED ARTICLE: Transitioning from Information Sharing to Knowledge Services: Unpacking the Evolution of Rural Media Within the Context of Media Integration," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 12751-12782, September.
  57. Mirzaei, Abas & Wilkie, Dean Charles Hugh & Burgess, Amelie Jay, 2024. "Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  58. Uddin, Mohiy & Siddiqui, Danish Ahmed, 2026. "How Societal and Individual Diversity Affect Brand Equity of High Versus Low Involvement Products," EconStor Preprints 341074, ZBW - Leibniz Information Centre for Economics.
  59. Adrien Vasseur-Tremblay & Christophe M. Elie-Dit-Cosaque, 2025. "Integrating user experience into the development of company-generated content on social media: the role of affordances [Intégration de l'expérience utilisateur dans l'élaboration des contenus générés par l'entreprise sur les médias sociaux : le rô," Post-Print hal-05320080, HAL.
  60. Shaed Bautista & Dr. Ryan B. Sanchez, 2025. "Exploring the Link between Teachers’ Social Media Practices and Classroom Engagement Strategies: Input for a Web-Based Teaching-Learning Interactive Hub," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 4946-4954, July.
  61. Amizatulhawa Mat Sani & Nur Syuhadah Umairah Hasri & Nurhayati Kamarudin & Tiara Turay, 2025. "The Effect of Social Media Engagement on Consumer Purchase Behaviour in the Food and Beverage Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 5925-5938, August.
  62. Dang-Van, Thac & Doan, Linh T.M. & Huynh, Quintessa, 2026. "Psychological pathways from fake reviews to consumer switching in e-tailing: a cross-cultural analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  63. Benhui Ren & Rosita Binti Mohd Tajuddin & Shaliza Binti Mohd Shariff & Binyao Ning & Rosmini Omar & Jing Deng, 2025. "Social Media Influencers – Current Dynamics and Future Prospects," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 554-567, January.
  64. Park, Keeyeon Ki-cheon & Kim, Jong Min & Mariani, Marcello, 2025. "The dual role of video-based eWOM in an online digital environment," Journal of Business Research, Elsevier, vol. 201(C).
  65. Wenxin Guo, 2025. "RETRACTED ARTICLE: Navigating Cultural Integration: The Role of Social Media Among Chinese Students in the UK," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 2751-2782, March.
  66. Ermos Michael Jama & Bupe Getrude Mwanza & Prof. Erastus Mishengu Mwanaumo, 2024. "E-procurement Adoption Barriers encountered by Small and Medium-sized Enterprises (SMEs) in the Republic of South Sudan," African Journal of Commercial Studies, African Journal of Commercial Studies, vol. 4(1).
  67. G. Onofrei & R. Filieri & L. Kennedy, 2022. "Social media interactions, purchase intention, and behavioural engagement on social networking platforms: The mediating role of source and content factors," Post-Print hal-04779119, HAL.
  68. Marcello Risitano & Rosaria Romano & Giuseppe La Ragione & Michele Quintano, 2023. "Analysing the impact of green consumption values on brand responses and behavioural intention," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(3), pages 1096-1112, July.
  69. Ricardo Costa-Climent & Samuel Ribeiro Navarrete & Darek M. Haftor & Marcin W. Staniewski, 2024. "Correction to: Value creation and appropriation from the use of machine learning: a study of start‑ups using fuzzy‑set qualitative comparative analysis," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2451-2452, September.
  70. Totok Haryanto & Budhi Haryanto, 2025. "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
  71. Srikrishna Chintalapati & Shivendra Kumar Pandey, 2025. "Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 17-36, March.
  72. Guangce Ruan & Lei Xia & Xin Wen & Yinuo Dong, 2025. "RETRACTED ARTICLE: Exploring the Dynamic Interplay of User Characteristics and Topic Influence on Weibo: A Comprehensive Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3030-3057, March.
  73. Yogesh Dwivedi & Janarthanan Balakrishnan & Abdullah Baabdullah & Ronnie Das, 2023. "Do Chatbots Establish “Humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design," Post-Print hal-04533557, HAL.
  74. Dorit Zimand-Sheiner & Ofrit Kol & Shalom Levy, 2024. "Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19," Electronic Commerce Research, Springer, vol. 24(4), pages 2405-2426, December.
  75. Alexandra RADU & Mihaela HERCIU, 2025. "Data Analytics, Decision-Making Process And Business Performance: A Bibliometric Analysis," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 20(2), pages 292-313, August.
  76. Ridwaan Asmal & Marlini Moodley, 2024. "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 346-354, October.
  77. Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  78. Jofel A. Ferolino & Bryan M. Lagrama & Melody B. Miramonte & Carl Dominic R. Sun & Marites M. Cuyos, 2026. "Facebook Advertising Features and Their Influence on Consumer Purchase Decisions Among Residents of Barangay Apopong, General Santos City," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(3), pages 1871-1880, March.
  79. Janarthanan Balakrishnan & Yogesh K. Dwivedi & Laurie Hughes & Frederic Boy, 2024. "Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model," Information Systems Frontiers, Springer, vol. 26(3), pages 921-942, June.
  80. ADEJUMO Dauda Adegoke & ALABI Ezekiel & OLAOYE Bosede Olubusayo, 2025. "Effect of Social Media Usage on the Performance of Micro and Small-Scale Enterprises in Lagos State, Nigeria," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 10(11), pages 47-56, November.
  81. Raghavendra Prasanna Kumar & Arindam Banerjee & Zahran Al-Salti & S. Ananda, 2024. "Technology acceptance model and customer engagement: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1062-1076, September.
  82. José Ramón Saura, 2024. "Algorithms in Digital Marketing: Does Smart Personalization Promote a Privacy Paradox?," FIIB Business Review, , vol. 13(5), pages 499-502, October.
  83. Adewale, O. Taiwo, 2025. "Role of Digital Platforms in Promoting Inclusivity in Social Engagement in Ibadan,Oyo State,South-West Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 2123-2134, July.
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