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Using descriptive norm appeals effectively to promote green behavior

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Cited by:

  1. Ho, Thong Quoc & Nie, Zihan & Alpizar, Francisco & Carlsson, Fredrik & Nam, Pham Khanh, 2022. "Celebrity endorsement in promoting pro-environmental behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 68-86.
  2. Kavvouris, Christos & Chrysochou, Polymeros & Thøgersen, John, 2020. "“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals," Journal of Business Research, Elsevier, vol. 113(C), pages 257-265.
  3. Jiang, Kan & Zheng, Junyuan & Luo, Shaohua, 2024. "Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  4. Qingyu Zhang & Muhammad Zada & Salman Khan & Hossam Haddad & Nidal Alramahi & Waleed Ahmed Nureldeen, 2024. "Exploring the Role of Tourist Pro-Environmental Behavior in Autonomous Vehicle Adoption: A TPB and PLS-SEM Approach," Sustainability, MDPI, vol. 16(20), pages 1-24, October.
  5. Pieper, Nadine & Woisetschläger, David M., 2024. "Customer misbehavior in access-based mobility services: An examination of prevention strategies," Journal of Business Research, Elsevier, vol. 171(C).
  6. Nhat Quang Le & Magne Supphellen & Richard P. Bagozzi, 2021. "Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus," Marketing Letters, Springer, vol. 32(1), pages 111-122, March.
  7. Shi, Haijiao & Chen, Rong & Yin, Bingqing (Miranda), 2024. "Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts," Journal of Retailing, Elsevier, vol. 100(4), pages 656-672.
  8. Gary J. Pickering & Kaylee Schoen & Marta Botta, 2021. "Lifestyle decisions and climate mitigation: current action and behavioural intent of youth," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 26(6), pages 1-27, August.
  9. Sorcaru, Iulian Adrian & Muntean, Mihaela-Carmen & Manea, Ludmila-Daniela & Nistor, Rozalia, 2024. "From social norms to pro-environmental behavior: The role of destination social responsibility for families traveling with children," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  10. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
  11. Tussyadiah, Iis & Miller, Graham, 2019. "Nudged by a robot: Responses to agency and feedback," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
  12. Jiang, Kan & Mo, Silan & Qin, Meilian, 2024. "Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  13. Gerrath, Maximilian H.E.E. & Olya, Hossein & Shah, Zahra & Li, Huaiyu, 2024. "Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts," Journal of Business Research, Elsevier, vol. 175(C).
  14. Vu, Ha Thu & Tran, Duc & Goto, Daisaku & Kawata, Keisuke, 2020. "Does experience sharing affect farmers’ pro-environmental behavior? A randomized controlled trial in Vietnam," World Development, Elsevier, vol. 136(C).
  15. Susanne Ruckelshausen & Bernadette Kamleitner & Vincent Mitchell, 2025. "Selling Who You Know: How We Justify Sharing Others’ Data," Journal of Business Ethics, Springer, vol. 196(2), pages 381-417, January.
  16. Nascimento, Jorge & Maria Correia Loureiro, Sandra, 2024. "Understanding the desire for green consumption: Norms, emotions, and attitudes," Journal of Business Research, Elsevier, vol. 178(C).
  17. Zhao, Xiaowen & Zhu, Zhenzhong & Shan, Minghui & Cao, Rui & Chen, Haipeng (Allan), 2024. "“Informers†or “entertainers†: The effect of social media influencers on consumers' green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  18. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  19. Changqin Yin & Jie Tan & Yi Deng, 2025. "Corporate Social Responsibility Motive Attributions and Green Behaviors: Moderating Effect of Green Intrinsic Motivation," Sustainability, MDPI, vol. 17(4), pages 1-26, February.
  20. Guojie Xie & Lijuan Huang & Chrysostomos Apostolidis & Zuqing Huang & Weiwei Cai & Guokai Li, 2021. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce," IJERPH, MDPI, vol. 18(15), pages 1-21, July.
  21. Dula Etana & Denyse J. R. M. Snelder & Cornelia F. A. van Wesenbeeck & Tjard de Cock Buning, 2020. "Dynamics of Smallholder Farmers’ Livelihood Adaptation Decision-Making in Central Ethiopia," Sustainability, MDPI, vol. 12(11), pages 1-26, June.
  22. Dalman, M. Deniz & Chatterjee, Subimal & Min, Junhong, 2020. "Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials," Journal of Business Research, Elsevier, vol. 115(C), pages 1-13.
  23. Elisabeth H.M. Temme & Reina E. Vellinga & Henri de Ruiter & Susanna Kugelberg & Mirjam van de Kamp & Anna Milford & Roberta Alessandrini & Fabio Bartolini & Alberto Sanz-Cobena & Adrian Leip, 2020. "Demand-Side Food Policies for Public and Planetary Health," Sustainability, MDPI, vol. 12(15), pages 1-19, July.
  24. Carla Mingolla & Liselot Hudders & Veroline Cauberghe, 2020. "Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices," Sustainability, MDPI, vol. 12(2), pages 1-23, January.
  25. Jiaqi Liu & Zhenping Zhang & Jiayin Qi & Hong Wu & Manyi Chen, 2019. "Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Com," Sustainability, MDPI, vol. 11(16), pages 1-28, August.
  26. Lundheim, Sigurd Hilmo & Vesely, Stepan & Nayum, Alim & Klöckner, Christian A., 2021. "From vague interest to strong intentions to install solar panels on private homes in the North – An analysis of psychological drivers," Renewable Energy, Elsevier, vol. 165(P1), pages 455-463.
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