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Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework

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  1. Maria Elena Saija & Sara Daniotti & Diego Bosco & Ilaria Re, 2023. "A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design," Sustainability, MDPI, vol. 15(17), pages 1-22, September.
  2. Akanksha Saini & Abhishek Kumar & Saroj Kumar Mishra & Sanjay Kumar Kar & Rohit Bansal, 2024. "Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(3), pages 5869-5889, March.
  3. Wei Fu & Hongping Zhang & Jeremy E. Whaley & Youn-Kyung Kim, 2023. "Do Consumers Perceive Cultivated Meat as a Sustainable Substitute to Conventional Meat? Assessing the Facilitators and Inhibitors of Cultivated Meat Acceptance," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
  4. Pankaj Tiwari, 2023. "Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour," Public Organization Review, Springer, vol. 23(4), pages 1545-1561, December.
  5. Moon-Yong Kim & Minhee Son, 2021. "What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
  6. Thomas Dobbelstein & Carina Lochner, 2023. "Factors influencing purchase intention for recycled products: A comparative analysis of Germany and South Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(4), pages 2256-2277, August.
  7. Wen-Shin Huang & Tzung-You Tsai & Kung-Ling Lai & Han-Shen Chen, 2024. "Analyzing Consumer Motivations and Behaviors Towards Upcycled Food from an Environmental Sustainability Perspective," Agriculture, MDPI, vol. 14(11), pages 1-18, November.
  8. Edin Güçlü Sözer & Mustafa Emre Civelek & Adnan Veysel Ertemel & Mustafa Çağrı Pehlivanoğlu, 2024. "The Determinants of Green Purchasing in the Hospitality Sector: A Study on the Mediation Effect of LOHAS Orientation," Sustainability, MDPI, vol. 16(23), pages 1-26, December.
  9. Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
  10. Zhicheng Zeng & Wenjun Zhong & Shumaila Naz, 2023. "Can Environmental Knowledge and Risk Perception Make a Difference? The Role of Environmental Concern and Pro-Environmental Behavior in Fostering Sustainable Consumption Behavior," Sustainability, MDPI, vol. 15(6), pages 1-23, March.
  11. Simphiwe Lincon Hlophe & Debbie Ellis, 2024. "Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 344-356, January.
  12. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
  13. Mohamad Alif Akmar Sher Mohamad & Zurena@Rena Shahril, 2025. "Consumer Readiness on the Sustainable Practices of Green Technology in Fast Food Restaurant," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 4881-4895, January.
  14. Lisbeth Weitensfelder & Karen Heesch & Elisabeth Arnold & Martin Schwarz & Kathrin Lemmerer & Hans-Peter Hutter, 2023. "Areas of Individual Consumption Reduction: A Focus on Implemented Restrictions and Willingness for Further Cut-Backs," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
  15. Nabil Hasan Al-Kumaim & Muhammad Salman Shabbir & Salman Alfarisi & Siti Hasnah Hassan & Abdulsalam K. Alhazmi & Sanil S. Hishan & Samer Al-Shami & Nadhmi A. Gazem & Fathey Mohammed & Hussein Mohammed, 2021. "Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
  16. Nika Hein, 2022. "Factors Influencing the Purchase Intention for Recycled Products: Integrating Perceived Risk into Value-Belief-Norm Theory," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
  17. Pinyi Yao & Syuhaily Osman & Mohamad Fazli Sabri & Norzalina Zainudin, 2022. "Consumer Behavior in Online-to-Offline (O2O) Commerce: A Thematic Review," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
  18. Ting Chi & Victoria Gonzalez & Justin Janke & Mya Phan & Weronika Wojdyla, 2023. "Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective," Sustainability, MDPI, vol. 15(19), pages 1-21, September.
  19. Ishaq, Muhammad Ishtiaq & Baloch, Rukhsar & Raza, Ali & Talpur, Qurat-ul-ain & Ahmad, Rehan, 2025. "Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  20. Jin Yong Park & Sriram Veeraiya Perumal & Shouvik Sanyal & Binh Ah Nguyen & Samrat Ray & Ravishankar Krishnan & Ramakrishna Narasimhaiah & Dhanabalan Thangam, 2022. "Sustainable Marketing Strategies as an Essential Tool of Business," American Journal of Economics and Sociology, Wiley Blackwell, vol. 81(2), pages 359-379, March.
  21. Jung-Chieh Lee & Ting Li & Lihui Zhang, 2025. "Environmental concerns and green trust in continuous green fintech use: an expectation-confirmation model with insights from Ant Forest," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-16, December.
  22. Sandile Mkhize & Debbie Ellis, 2024. "Organic consumption as a means to achieve sustainable development goals and agenda 2063," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(5), pages 5181-5192, October.
  23. Yeboah, Samuel, 2023. "Navigating Sustainability: Unveiling Responsible Consumption and Production in Developing Economies for SDG 12 Achievement," MPRA Paper 118214, University Library of Munich, Germany, revised 25 Jul 2023.
  24. Megawati Simanjuntak & Nidya Luthfi Nafila & Lilik Noor Yuliati & Irni Rahmayani Johan & Mukhamad Najib & Mohamad Fazli Sabri, 2023. "Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
  25. Aradhana Saxena & A. Santhanavijayan & Harish Kumar Shakya & Gyanendra Kumar & Balamurugan Balusamy & Francesco Benedetto, 2024. "Nested Sentiment Analysis for ESG Impact: Leveraging FinBERT to Predict Market Dynamics Based on Eco-Friendly and Non-Eco-Friendly Product Perceptions with Explainable AI," Mathematics, MDPI, vol. 12(21), pages 1-22, October.
  26. Sara de Sio & Alessandra Zamagni & Giulia Casu & Paola Gremigni, 2022. "Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food," IJERPH, MDPI, vol. 19(24), pages 1-15, December.
  27. Shizheng Huang & Chunyuan Ke, 2024. "Research on Disruptive Green Technological Innovation in Agriculture Driven by Low-Carbon Initiatives," Sustainability, MDPI, vol. 16(24), pages 1-20, December.
  28. Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
  29. Vanessa Effendy & Zengrui Xiao, 2025. "How Does Cultural Sustainability Promote Fashion Consumers’ Purchase Intention?," Sustainability, MDPI, vol. 17(5), pages 1-14, February.
  30. Alina Filip & Alin Stancu & Lucian-Florin Onișor & Oana Cristina Mogoș & Ștefan-Alexandru Catană & Dumitru Goldbach, 2025. "Drivers of Purchase Intentions of Generation Z on Eco-Products," Sustainability, MDPI, vol. 17(2), pages 1-15, January.
  31. Huifang Ma & Weidong Chen & Hailin Ma & Hude Yang, 2021. "Influence of Publicity and Education and Environmental Values on the Green Consumption Behavior of Urban Residents in Tibet," IJERPH, MDPI, vol. 18(20), pages 1-14, October.
  32. Julia Wojciechowska-Solis & Magdalena Śmiglak-Krajewska & Joanna Smoluk-Sikorska & Mariusz Malinowski & Paulína Krnáčová & Malgorzata Agnieszka Jarossová & Gyöngyi Györéné Kis, 2025. "Factors Determining Buying Behavior on the Organic Food Market in the Visegrad Group Countries—Using Canonical Correlation Analysis," Sustainability, MDPI, vol. 17(2), pages 1-21, January.
  33. Yezheng Li & Pinyi Yao & Syuhaily Osman & Norzalina Zainudin & Mohamad Fazli Sabri, 2022. "A Thematic Review on Using Food Delivery Services during the Pandemic: Insights for the Post-COVID-19 Era," IJERPH, MDPI, vol. 19(22), pages 1-22, November.
  34. Maria Elena Saija & Sara Daniotti, 2025. "Assessing European Consumers’ Willingness to Pay for Sustainable Laundry Detergents: A Choice Experiment Approach," Sustainability, MDPI, vol. 17(8), pages 1-24, April.
  35. Hoshiar Mal & Nagendra Singh Nehra, 2023. "The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products," Sustainability, MDPI, vol. 15(8), pages 1-12, April.
  36. Hiroko Oe & Yasuyuki Yamaoka & Hiroko Ochiai, 2023. "Personal and Emotional Values Embedded in Thai-Consumers’ Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
  37. Julien Geissmar & Thomas Niemand & Sascha Kraus, 2023. "Surprisingly unsustainable: How and when hindsight biases shape consumer evaluations of unsustainable and sustainable products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5969-5991, December.
  38. Nur Arifatul Ulya & Edwin Martin & Mamat Rahmat & Bambang Tejo Premono & Leo Rio Ependi Malau & Efendi Agus Waluyo & Andika Imanullah & Abdul Hakim Lukman & Asmaliyah & Armansyah & Dani Saputra & Etik, 2022. "Enabling Factors of NTFP Business Development for Ecosystem Restoration: The Case of Tamanu Oil in Indonesian Degraded Peatland," Sustainability, MDPI, vol. 14(17), pages 1-26, August.
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