IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i23p10590-d1535664.html
   My bibliography  Save this article

The Determinants of Green Purchasing in the Hospitality Sector: A Study on the Mediation Effect of LOHAS Orientation

Author

Listed:
  • Edin Güçlü Sözer

    (Faculty of Business and Administrative Sciences, Istanbul Okan University, Istanbul 34959, Turkey)

  • Mustafa Emre Civelek

    (Faculty of Economics, Administrative and Social Sciences, Antalya Bilim University, Antalya 07190, Turkey)

  • Adnan Veysel Ertemel

    (Faculty of Business Administration, Istanbul Technical University, Istanbul 34485, Turkey)

  • Mustafa Çağrı Pehlivanoğlu

    (Faculty of Economics, Administrative and Social Sciences, Istanbul Kent University, Istanbul 34433, Turkey)

Abstract

The objective of this study was to identify the determinants of personal norm and to measure the effect of personal norm on green purchasing behavior as well as a possible mediating role of consumer LOHAS orientation in the effect of personal norm on green purchasing behavior in the hospitality context. A field study was designed to measure the hypothesized effects, and 418 consumers who regularly purchase summer holidays in hotels were included in the survey. Structural Equation Modeling (SEM) was employed in order to test the proposed hypotheses. The results confirm that social norm, the ascription of responsibility, and the attitude towards green purchasing behavior are the determinants of personal norm. Personal norm is found to affect both the green purchasing behavior and the LOHAS orientation of consumers. The results of the study also confirmed that LOHAS orientation does not mediate the effect of personal norm on green purchasing behavior due to the dominance of personal norm’s effect on LOHAS orientation. Academic as well as managerial implications are provided in the Discussion. The Conclusion provides the most important academic and practical contributions of the study, limitations related to the generalizability of the findings, and recommendations for future studies.

Suggested Citation

  • Edin Güçlü Sözer & Mustafa Emre Civelek & Adnan Veysel Ertemel & Mustafa Çağrı Pehlivanoğlu, 2024. "The Determinants of Green Purchasing in the Hospitality Sector: A Study on the Mediation Effect of LOHAS Orientation," Sustainability, MDPI, vol. 16(23), pages 1-26, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10590-:d:1535664
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/23/10590/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/23/10590/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Blamey, Russell, 1998. "Contingent valuation and the activation of environmental norms," Ecological Economics, Elsevier, vol. 24(1), pages 47-72, January.
    2. Xuemei Xie & Qiwei Zhu & Ruoyi Wang, 2019. "Turning green subsidies into sustainability: How green process innovation improves firms' green image," Business Strategy and the Environment, Wiley Blackwell, vol. 28(7), pages 1416-1433, November.
    3. Bertoldo, Raquel & Castro, Paula, 2016. "The outer influence inside us: Exploring the relation between social and personal norms," Resources, Conservation & Recycling, Elsevier, vol. 112(C), pages 45-53.
    4. Sooyeon Choi & Richard A. Feinberg, 2021. "The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    5. Booi Chen Tan & Nasreen Khan & Teck Chai Lau, 2018. "Investigating the determinants of green restaurant patronage intention," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(3), pages 469-484, September.
    6. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    7. Jaiswal, Deepak & Kant, Rishi, 2018. "Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 60-69.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
    2. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Akanksha Saini & Abhishek Kumar & Saroj Kumar Mishra & Sanjay Kumar Kar & Rohit Bansal, 2024. "Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(3), pages 5869-5889, March.
    4. Moon-Yong Kim & Minhee Son, 2021. "What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    5. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    6. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    7. Zhe Xu & Ying Wang & Xiaoliang Shi & Yingying Qiu & Chunzi Su & Dan He, 2025. "The Impact of Environmental Subsidies and Enforcement on Green Innovation: Evidence from Heavy-Polluting Enterprises in China," Sustainability, MDPI, vol. 17(3), pages 1-25, February.
    8. Sandile Mkhize & Debbie Ellis, 2024. "Organic consumption as a means to achieve sustainable development goals and agenda 2063," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(5), pages 5181-5192, October.
    9. Zhongju Liao & Yuhan Wu, 2025. "Formal institutions, informal institutions, and firms' environmental innovation: An application of the fuzzy set qualitative comparative analysis method," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 668-680, February.
    10. Farrukh Rafiq & Mohd Adil & Mohd Sadiq, 2022. "Does Contextual Factor Influence Travelers’ Towel Reuse Behavior? Insights from Circular Economy," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
    11. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental managemen," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    12. Hummayoun Naeem & Huda Syed & Anooshay Hummayoun & Shanzay Hummayoun & Shumaila Humayun & Fakiha Zahid & Suhaymah Ashraf, 2023. "The Impact of Cosmopolitanism, Global Self-identity, and Online Communities on the Customer Based Brand Equity (CBBE) of Green Products: An Evidence from the University Students of UAE," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 299-304.
    13. Ana Catarina Morais & Akira Ishida, 2024. "Ethical consumption and food recovery hierarchy behaviors: a clustering analysis in Japan," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 14(4), pages 744-762, December.
    14. Sandra Ferreira & Olga Pereira, 2023. "Antecedents of Consumers’ Intention and Behavior to Purchase Organic Food in the Portuguese Context," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    15. Tsai, Pei-Hsuan & Lin, Guan-Yi & Zheng, Yu-Lin & Chen, Yi-Chong & Chen, Pao-Zhen & Su, Zheng-Cheng, 2020. "Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    16. Li, Yuchen & Meng, Jiayin & Zhou, Ruifan & Wang, Ying, 2024. "Does governmental venture capital (GVC) advance green innovation? Big data evidence from China," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 772-788.
    17. Rambabu Lavuri & Umair Akram & Zubair Akram, 2023. "RETRACTED: Exploring the sustainable consumption behavior in emerging countries: The role of pro‐environmental self‐identity, attitude, and environmental protection emotion," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5174-5186, December.
    18. Sun, Lihua & Bai, Chunguang & Sarkis, Joseph, 2024. "Environmental and social performance relationships to firm efficiency: Evidence from the semiconductor industry," International Journal of Production Economics, Elsevier, vol. 278(C).
    19. Jabeen, Gul & Ahmad, Munir & Zhang, Qingyu, 2021. "Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: Rural-urban heterogeneity," Energy, Elsevier, vol. 218(C).
    20. Daniel K. Maduku & Steven Mbeya, 2024. "Understanding family takaful purchase behaviour: the roles of religious obligation and gender," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 440-458, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10590-:d:1535664. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.