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Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis

Author

Listed:
  • Luigi Leclercq-Machado

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Aldo Alvarez-Risco

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Romina Gómez-Prado

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Berdy Briggitte Cuya-Velásquez

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Sharon Esquerre-Botton

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Flavio Morales-Ríos

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Camila Almanza-Cruz

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Sarahit Castillo-Benancio

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Maria de las Mercedes Anderson-Seminario

    (Carrera de Negocios Internacionales Facultad de Ciencias Empresariales y Económicas, Universidad de Lima, Lima 15023, Peru)

  • Shyla Del-Aguila-Arcentales

    (Escuela de Posgrado, Universidad San Ignacio de Loyola, Lima 15024, Peru)

  • Jaime A. Yáñez

    (Vicerrectorado de Investigación, Universidad Norbert Wiener, Lima 15046, Peru
    Gerencia Corporativa de Asuntos Científicos y Regulatorios, Teoma Global, Lima 15073, Peru)

Abstract

This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention (PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by adding Environmental Concern (EC) and Perceived Environmental Knowledge (PEK) as EA predictors. A total of 396 responses from Peru were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). In the findings, Environmental Attitude acts as a mediator between Environmental Concern and Perceived Environmental Knowledge, and Purchase Intention. Additionally, this actual interrelationship results in a positive relationship with Purchase Behavior. Subjective Norms were not an essential predictor of Purchase Intention, which validates previous studies. Our findings suggest that Peruvian consumers prefer sustainable clothing because they are concerned with and aware of current environmental issues. Consequently, their attitude is shaped based on environmental concern and perceived environmental knowledge, resulting in an increasing intention to buy sustainable clothes, which are aimed at reducing environmental impact. The research findings may support the marketing and selling strategies of firms to show that their brands are green and can generate more interest in current and future customers. The novelty is based on using the partial least squares structural equation modeling (PLS-SEM) technique.

Suggested Citation

  • Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:16:p:9965-:d:886253
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    References listed on IDEAS

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    Cited by:

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    3. Massimo Pighin & Aldo Alvarez-Risco & Shyla Del-Aguila-Arcentales & Mercedes Rojas-Osorio & Jaime A. Yáñez, 2022. "Factors of the Revisit Intention of Patients in the Primary Health Care System in Argentina," Sustainability, MDPI, vol. 14(20), pages 1-16, October.

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