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Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

Citations

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Cited by:

  1. Zhai, Mengfan & Chen, Yuan, 2023. "How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  2. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2025. "VR retailing: When and why immersion pays off," Journal of Retailing, Elsevier, vol. 101(3), pages 348-365.
  3. Cheng, Shengyan & Guo, Qiang & Anderson, Chris K, 2025. "When and should streamers choose high-quality products? Effects of streamer types," European Journal of Operational Research, Elsevier, vol. 327(3), pages 971-985.
  4. Xiong Xiong & Fan Yang & Li Su, 2023. "Popularity, face and voice: Predicting and interpreting livestreamers' retail performance using machine learning techniques," Papers 2310.19200, arXiv.org.
  5. Wang, Xueying & Zhang, Yuexian, 2025. "Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  6. Akram, Umair & Ansari, Aisha Rehman & ulhaq, Irfan & Yan, Chen, 2023. "Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  7. Inma Rodríguez-Ardura & Antoni Meseguer-Artola & María-Ángeles García-Haro, 2025. "How hedonic strategies bring about customer engagement and value for e-retailers—A blended PLS-ANN analysis of the mediating effect of experiential value-in-use," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-19, December.
  8. Liao, Miyan & Fang, Jiaming & Han, Lintong & Wen, Ling & Zheng, Qiqi & Xia, Guoen, 2023. "Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies," Journal of Business Research, Elsevier, vol. 167(C).
  9. Norafifa Mohd Ariffin & Amily Fikry & Nor Diyana Mohammed Shobri & Irma Syarlina Che Ilias, 2024. "A Review of Tiktok Livestreaming Commerce," Information Management and Business Review, AMH International, vol. 16(3), pages 67-77.
  10. Lu Liu & Jiaming Fang & Zhenyu Ji, 2026. "Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 254-280, February.
  11. Wang, Bin & Shu, Min & Liu, Yunyao & Xie, Fengyuan & Wang, Jin, 2024. "Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Liu, Qixuan & Ma, Ning & Zhang, Xiaoyi, 2025. "Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  13. Hu, Hai-hua & Ma, Fang, 2023. "Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  14. Zhang, Shengliang & Guo, Dinghao & Li, Xiaodong, 2023. "The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  15. Nattharuja Korsakul & Ja-Shen Chen & Hung-Tai Tsou, 2025. "Influence of the characteristics of dual-role platforms and streamers on consumer trust and purchase intention in live streaming commerce," Service Business, Springer;Pan-Pacific Business Association, vol. 19(3), pages 1-24, September.
  16. Sirui Li & Ying Liu & Jing Su & Litao Duan & Hui Fu, 2024. "Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  17. Zhang, Tao & Tang, Zhongjun, 2023. "Should manufacturers open live streaming shopping channels?," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  18. Zhang, Yun & Li, Xia & Liu, Rongqin & Shuai, Qinghong & Huang, Caiyan, 2025. "How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model," Journal of Business Research, Elsevier, vol. 190(C).
  19. Du, Jiangang & Zhu, Liya & Ma, Yuanning & Zhang, Yu, 2024. "Beyond weekdays: The impact of the weekend effect on eWOM of hedonic product," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  20. Yao, Ruiqi & Qi, Guijie & Wu, Zhiqiang & Sun, Hua & Sheng, Dongfang, 2024. "Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  21. Cai, Shoujie & Li, Sijie & Xue, Jingjing & Han, Xiaohua, 2026. "Product bundling strategy and pricing for co-livestreaming rooms considering consumer subscription," Omega, Elsevier, vol. 138(C).
  22. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  23. Mark Ng & Monica Law & Lubanski Lam & Celine Cui, 2023. "A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong," Electronic Commerce Research, Springer, vol. 23(3), pages 1565-1590, September.
  24. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
  25. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  26. Chaudhuri, Neha & Gupta, Gaurav & Lim, Weng Marc, 2026. "A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  27. Yuexian Zhang & XueYing Wang & Xin Zhao, 2025. "Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce," Electronic Commerce Research, Springer, vol. 25(4), pages 3047-3070, August.
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