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What's in a logo? The impact of complex visual cues in equity crowdfunding

Citations

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Cited by:

  1. Zhou, Fei & Su, Qiulai & Mou, Jian, 2021. "Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship," Technology in Society, Elsevier, vol. 65(C).
  2. Matthews, Michael J. & Anglin, Aaron H. & Drover, Will & Wolfe, Marcus T., 2024. "Just a number? Using artificial intelligence to explore perceived founder age in entrepreneurial fundraising," Journal of Business Venturing, Elsevier, vol. 39(1).
  3. Huang, Winifred & Vismara, Silvio & Wei, Xingjie, 2022. "Confidence and capital raising," Journal of Corporate Finance, Elsevier, vol. 77(C).
  4. Cumming, Douglas J. & Johan, Sofia & Reardon, Robert S., 2025. "Institutional quality and success in U.S. equity crowdfunding," Research Policy, Elsevier, vol. 54(1).
  5. Mahajan, Manoj & Chan, C. S. Richard & Parhankangas, Annaleena, 2023. "Processing preferences and crowdfunding pitch evaluations," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
  6. Liu, Yuanyuan & Yang, Xiaoyun & Li, Yuanyuan Jamie & Huangfu, Bingrui, 2026. "When going green backfires: The influence of environmental commitments on crowdfunding success," Technological Forecasting and Social Change, Elsevier, vol. 223(C).
  7. Zhu, Zujun & Huang, Qian & Liu, Hefu, 2023. "How heuristic cues impact crowdfunding performance: The moderating role of platform competition intensity and platform demand potential," Journal of Business Research, Elsevier, vol. 160(C).
  8. Butticè, Vincenzo & Di Pietro, Francesca & Tenca, Francesca, 2020. "Is equity crowdfunding always good? Deal structure and the attraction of venture capital investors," Journal of Corporate Finance, Elsevier, vol. 65(C).
  9. Wang, Wanxin & Mahmood, Ammara & Sismeiro, Catarina & Vulkan, Nir, 2019. "The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd," Research Policy, Elsevier, vol. 48(8), pages 1-1.
  10. Sha Zhou & Tao Ma & Zhengchi Liu, 2021. "Crowdfunding as a screener for collective investment," Electronic Commerce Research, Springer, vol. 21(1), pages 195-221, March.
  11. Chan, C.S. Richard & Parhankangas, Annaleena & Sahaym, Arvin & Oo, Pyayt, 2020. "Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 35(2).
  12. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2024. "Getting to know someone in ten seconds: Social role theory and perceived personality in entrepreneurial pitch videos," Journal of Business Research, Elsevier, vol. 174(C).
  13. Putz Ádám & Vörös Zsófia & Bereczkei Tamás, 2026. "Face Value in Equity Crowdfunding: Experimental Evidence on Founder Attractiveness and Retail Investor Judgments," Entrepreneurship Research Journal, De Gruyter, vol. 16(1), pages 195-221.
  14. Xu, Zhicheng & Tong, Yao & Ye, Maolin, 2024. "How product-background color combinations influence perceived brand innovativeness," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  15. Landgraf, Polina & Luffarelli, Jonathan & Stamatogiannakis, Antonios, 2026. "Meaningless brand names can spark consumer curiosity and improve brand evaluations," Journal of Business Research, Elsevier, vol. 202(C).
  16. Dan K. Hsu & J. Robert Mitchell & Xian Cao, 2024. "Examining Psychological Mediators in Entrepreneurship: Experimental Designs, Remedies, and Recommendations," Entrepreneurship Theory and Practice, , vol. 48(1), pages 418-445, January.
  17. Geiger, Mark, 2020. "A meta-analysis of the gender gap(s) in venture funding: Funder- and entrepreneur-driven perspectives," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
  18. Yang Zhao & Xuemei Xie & Liuyong Yang, 2021. "Female entrepreneurs and equity crowdfunding: the consequential roles of lead investors and venture stages," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1183-1211, September.
  19. Seigner, Benedikt David Christian & Milanov, Hana, 2023. "Mirror, mirror—A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
  20. Jinjuan Yang & Jiayuan Xin & Yan Zeng & Pei Jose Liu, 2025. "Signaling and perceiving on equity crowdfunding decisions — a machine learning approach," Small Business Economics, Springer, vol. 65(1), pages 315-356, June.
  21. Chun-Yueh Lin & Yi-Hsien Wang, 2021. "Evaluating the Optimal External Equity Financing Strategy and Critical Factors for the Startup of Lending Company in Taiwan: An Application of Expert Network Decision Model," Mathematics, MDPI, vol. 9(18), pages 1-15, September.
  22. Kincaid, Paula A. & Short, Jeremy C. & Wolfe, Marcus T., 2022. "Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
  23. Yang Zhao & Xuemei Xie & Liuyong Yang, 0. "Female entrepreneurs and equity crowdfunding: the consequential roles of lead investors and venture stages," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-29.
  24. Francesca Pietro, 2021. "The rationale for listing on equity crowdfunding: actual and expected benefits for companies," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 48(4), pages 527-549, December.
  25. Rosdini, Dini & Sari, Prima Yusi & Amrania, Gia Kardina Prima & Yulianingsih, Pera, 2020. "Decision making biased: How visual illusion, mood, and information presentation plays a role," Journal of Behavioral and Experimental Finance, Elsevier, vol. 27(C).
  26. Giuseppe Valenza & Marco Balzano & Mario Tani & Andrea Caputo, 2023. "The role of equity crowdfunding campaigns in shaping firm innovativeness: evidence from Italy," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 26(7), pages 86-109, January.
  27. Rocha, Rocío & García-Ramos, Rebeca & Cobo, Ángel, 2025. "Selection of a crowdfunding platform by entrepreneurs using a multi-criteria approach: an application to green energy investment projects," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
  28. Julian Bafera & Simon Kleinert, 2023. "Signaling Theory in Entrepreneurship Research: A Systematic Review and Research Agenda," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2419-2464, November.
  29. Simon Kleinert & Marie Hildebrand, 2025. "Venture Capitalists’ Decision-Making in Hot and Cold Markets: The Effect of Signals and Cheap Talk," Entrepreneurship Theory and Practice, , vol. 49(2), pages 571-598, March.
  30. Vincenzo Butticè & Veroniek Collewaert & Silvia Stroe & Tom Vanacker & Silvio Vismara & Xavier Walthoff-Borm, 2022. "Equity Crowdfunders’ Human Capital and Signal Set Formation: Evidence From Eye Tracking," Entrepreneurship Theory and Practice, , vol. 46(5), pages 1317-1343, September.
  31. Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
  32. McSweeney, Jordan J. & McSweeney, Kevin T. & Allison, Thomas H. & Anglin, Aaron H., 2025. "The entrepreneurial pitching process: A systematic review using topic modeling and future research agenda," Journal of Business Venturing, Elsevier, vol. 40(5).
  33. Borello, Giuliana & De Crescenzo, Veronica & Pichler, Flavio, 2019. "Factors for success in European crowdinvesting," Journal of Economics and Business, Elsevier, vol. 106(C).
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