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Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives

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Cited by:

  1. Hyesun Hwang & Harim Yeo, 2022. "Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1796-1810, December.
  2. Duygu Turker & Ozge Can & Gizem Aras‐Beger, 2023. "How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1680-1697, July.
  3. Yaping Fang & Feng Liu & Sunmin Kim & Minchan Pyo, 2023. "Consumer Participation in CSR: Spending Money versus Spending Time," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
  4. Coelho, Filipe & Aniceto, Inês & Bairrada, Cristela Maia & Silva, Pedro, 2023. "Personal values and impulse buying: The mediating role of hedonic shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  5. Elena Druică & Rodica Ianole-Călin & Andreea-Ionela Puiu, 2023. "When Less Is More: Understanding the Adoption of a Minimalist Lifestyle Using the Theory of Planned Behavior," Mathematics, MDPI, vol. 11(3), pages 1-18, January.
  6. Choi, Sunhee & Duhan, Dale F. & Dass, Mayukh, 2023. "The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?," Journal of Retailing, Elsevier, vol. 99(1), pages 115-135.
  7. Jing Shao & Asif Mahmood & Heesup Han, 2021. "Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees," IJERPH, MDPI, vol. 18(24), pages 1-16, December.
  8. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Wamba, Samuel Fosso, 2025. "Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  9. Leying Wang & Jun Li & Yiyuan Mai & Zhuxin Ye, 2024. "Blessing or curse? The link between firm CSR practices and leaders’ unethical decisions: The mediating role of moral cognition," Asia Pacific Journal of Management, Springer, vol. 41(4), pages 2405-2435, December.
  10. Yuwei Deng & Jacob Cherian & Naveed Ahmad & Miklas Scholz & Sarminah Samad, 2022. "Conceptualizing the Role of Target-Specific Environmental Transformational Leadership between Corporate Social Responsibility and Pro-Environmental Behaviors of Hospital Employees," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
  11. Robinson, Stefanie & Wood, Stacy, 2018. "A “good” new brand — What happens when new brands try to stand out through corporate social responsibility," Journal of Business Research, Elsevier, vol. 92(C), pages 231-241.
  12. Naveed Ahmad & Aqeel Ahmad & Irfan Siddique, 2024. "Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2439-2453, May.
  13. Xiaoyu Wang & Guangming Li & Rongmei Jiang, 2023. "Research on Purchase Intention of E-Commerce Poverty Alleviation Products Based on Perceived Justice Perspective," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
  14. Yushan Wu & Rita Yi Man Li & Sher Akbar & Qinghua Fu & Sarminah Samad & Ubaldo Comite, 2022. "The Effectiveness of Humble Leadership to Mitigate Employee Burnout in the Healthcare Sector: A Structural Equation Model Approach," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
  15. Xin Guan & Naveed Ahmad & Muhammad Safdar Sial & Jacob Cherian & Heesup Han, 2023. "CSR and organizational performance: The role of pro‐environmental behavior and personal values," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 677-694, March.
  16. Mobin Fatma, 2022. "Consumer Formation of CSR Image: Role of Altruistic Values," Sustainability, MDPI, vol. 14(22), pages 1-9, November.
  17. Julia Maringoni Lopes & Cristela Maia Bairrada & Arnaldo Fernandes de Matos Coelho, 2024. "Perceived altruism in cause-related marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 255-278, June.
  18. Kalina Grzesiuk, 2017. "Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 20(4), pages 89-104, December.
  19. Weinzimmer, Laurence & Esken, Candace A. & Michel, Eric J. & McDowell, William C. & Mahto, Raj V., 2023. "The differential impact of strategic aggressiveness on firm performance: The role of firm size," Journal of Business Research, Elsevier, vol. 158(C).
  20. Grzegorz Zasuwa, 2017. "The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review," Sustainability, MDPI, vol. 9(6), pages 1-16, June.
  21. Langan, Ryan & Kumar, Anand, 2019. "Time versus money: The role of perceived effort in consumers' evaluation of corporate giving," Journal of Business Research, Elsevier, vol. 99(C), pages 295-305.
  22. Yushan Wu & Qinghua Fu & Sher Akbar & Sarminah Samad & Ubaldo Comite & Mirela Bucurean & Alina Badulescu, 2022. "Reducing Healthcare Employees’ Burnout through Ethical Leadership: The Role of Altruism and Motivation," IJERPH, MDPI, vol. 19(20), pages 1-17, October.
  23. Alfredo Flores-Hernández & Ana Olavarría-Jaraba & Guadalupe Valera-Blanes & Rosario Vázquez-Carrasco, 2020. "Sustainability and Branding in Retail: A Model of Chain of Effects," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
  24. Yucel-Aybat, Ozge & Hsieh, Meng-Hua, 2021. "Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 129(C), pages 418-427.
  25. Sarkar, Juhi Gahlot & Sarkar, Abhigyan & Balaji, M.S., 2020. "The “right-to-refuse-service” paradox: Other customers’ perception of discretionary service denial," Journal of Business Research, Elsevier, vol. 121(C), pages 686-695.
  26. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.
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