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Brand personality and human personality: Findings from ratings of familiar Croatian brands

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Cited by:

  1. Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009. "A new measure of brand personality," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
  2. Theo Lieven, 2017. "How to create reproducible brand personality scales," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 592-608, November.
  3. Murat Akin, 2017. "The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 134-145, April.
  4. Purva Grover & Arpan Kumar Kar & Yogesh K. Dwivedi, 2022. "Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions," Annals of Operations Research, Springer, vol. 308(1), pages 177-213, January.
  5. Liu, Zhihong & Huang, Songshan (Sam) & Hallak, Rob & Liang, Mingzhu, 2016. "Chinese consumers' brand personality perceptions of tourism real estate firms," Tourism Management, Elsevier, vol. 52(C), pages 310-326.
  6. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
  7. Zhou, Zhimin & Zhang, Qiyuan & Su, Chenting & Zhou, Nan, 2012. "How do brand communities generate brand relationships? Intermediate mechanisms," Journal of Business Research, Elsevier, vol. 65(7), pages 890-895.
  8. Pierre Valette-Florence & Rita Valette-Florence, 2012. "A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective," Post-Print halshs-00849796, HAL.
  9. Motoki, Kosuke & Nakahara, Takanobu & Velasco, Carlos, 2023. "Tasting brands: Associations between brand personality and tastes," Journal of Business Research, Elsevier, vol. 156(C).
  10. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
  11. Zeugner-Roth, Katharina Petra & Žabkar, Vesna, 2015. "Bridging the gap between country and destination image: Assessing common facets and their predictive validity," Journal of Business Research, Elsevier, vol. 68(9), pages 1844-1853.
  12. del Río-Lanza, Ana Belén & Vázquez-Casielles, Rodolfo & Díaz-Martín, Ana M, 2009. "Satisfaction with service recovery: Perceived justice and emotional responses," Journal of Business Research, Elsevier, vol. 62(8), pages 775-781, August.
  13. Frauke Sander & Ulrich Föhl & Nadine Walter & Vera Demmer, 2021. "Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 429-445, July.
  14. Viktoria Maria Radler, 2018. "20 Years of brand personality: a bibliometric review and research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 370-383, July.
  15. Oana TUGULEA (CIOBANU) & Claudia BOBÂLCĂ, 2014. "How To Frame The Human Portrait Of A Touristic City?," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 17(17), pages 30-36, June.
  16. Donvito, Raffaele & Aiello, Gaetano & Grazzini, Laura & Godey, Bruno & Pederzoli, Daniele & Wiedmann, Klaus-Peter & Halliburton, Chris & Chan, Priscilla & Tsuchiya, Junji & Skorobogatykh, Irina Ivanov, 2020. "Does personality congruence explain luxury brand attachment? The results of an international research study," Journal of Business Research, Elsevier, vol. 120(C), pages 462-472.
  17. Avis, Mark, 2012. "Brand personality factor based models: A critical review," Australasian marketing journal, Elsevier, vol. 20(1), pages 89-96.
  18. Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015. "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73, October.
  19. Kolar, Tomaž & Zabkar, Vesna, 2014. "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(1), pages 58-80.
  20. Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
  21. Müller, Brigitte & Kocher, Bruno & Crettaz, Antoine, 2013. "The effects of visual rejuvenation through brand logos," Journal of Business Research, Elsevier, vol. 66(1), pages 82-88.
  22. Vytautas Dikcius & Eleonora Seimiene & Ramunas Casas, 2018. "Brand Personality Scale: Is It Applicable For A Small Emerging Country?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(2).
  23. Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  24. Ahmet TUZCUOĞLU, Sema Nur FAYDA, Yasenkare TUNIYAZI, Zübeyde ÖZ, 2018. "Do The Effects Of Brand Personality Dimensions On Brand Loyalty Change According To Consumers’ Personalities?," Turkish Journal of Marketing, Ali Çağlar Çakmak, vol. 3(2), pages 1-24.
  25. Kang, Chanho & Bennett, Gregg & Welty Peachey, Jon, 2016. "Five dimensions of brand personality traits in sport," Sport Management Review, Elsevier, vol. 19(4), pages 441-453.
  26. Ahmet Tan & Emre Çolakoglu & Emre Öztosun, 2016. "The Relation between Consumer and Brand Personality: Example of yemeksepeti.com," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(12), pages 1-15, December.
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