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The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control

Citations

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  1. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  2. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
  3. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
  4. Hoang, Sinh Duc & Dey, Sandeep Kumar & Tučková, Zuzana & Pham, Tien Phat, 2023. "Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry," Technology in Society, Elsevier, vol. 75(C).
  5. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
  6. Aoxue Li & Zhengping Ding & Chunhua Sun & Yezheng Liu, 2024. "Recommending AI based on Quantified Self: Investigating the mechanism of consumer acceptance of AI recommendations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-15, December.
  7. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  8. Qin, Hong & Osatuyi, Babajide & Xu, Lu, 2021. "How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  9. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  10. Pant, Vivek & Yadav, Rajan & Beniwal, Mohit, 2026. "Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  11. Xu, Xiao-Yu & Gao, Ya-Xuan & Jia, Qing-Dan, 2023. "The role of social commerce for enhancing consumers’ involvement in the cross-border product: Evidence from SEM and ANN based on MOA framework," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  12. Hesi Eka Puteri & Niyara Arinda & Sandra Dewi & Guspita Sari, 2022. "Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials," European Journal of Humanities and Social Sciences, European Open Science, vol. 2(6), pages 118-129, October.
  13. Rana Muhammad Sohail Jafar & Wasim Ahmad & Yi Chen, 2024. "Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse," SAGE Open, , vol. 14(2), pages 21582440241, June.
  14. Yue Jiao & Yui-yip Lau & Jing Gao, 2024. "Exploring the factors affecting cruise passengers’ perceptions of value for money expressed in online reviews," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  15. Recalde, Daniella & Jai, Tunmin Catherine & Jones, Robert Paul, 2024. "I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  16. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
  17. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  18. Li, Mengyi & Ma, Qin-hai, 2022. "“Do not impose on others what you desire.†Research on the influence of service Personnel's interactive orientation on customer comfort," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  19. Whang, Jeong-Bin & Song, Ji Hee & Lee, Jong-Ho & Choi, Boreum, 2022. "Interacting with Chatbots: Message type and consumers' control," Journal of Business Research, Elsevier, vol. 153(C), pages 309-318.
  20. Yi Qiu, 2025. "RETRACTED ARTICLE: Unveiling the Digital Luminaries: Exploring the Impact of the Chinese Internet Celebrity Economy on Consumer Behavior," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3058-3080, March.
  21. Martínez-López, Francisco J. & Feng, Changyuan & Li, Yangchun & López-López, David, 2022. "Using instant refunds to improve online return experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  22. Chekembayeva, Gaukhar & Garaus, Marion & Schmidt, Orsolya, 2023. "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  23. Giang Hoai Kieu Le & Ky Van Nguyen, 2025. "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(6), pages 112-131.
  24. Saleem, Tayyaba & Talpur, Qurat-ul-ain & Ishaq, Muhammad Ishtiaq & Raza, Ali & Junaid, Muhammad, 2024. "Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  25. Lavoye, Virginie & Tarkiainen, Anssi & Sipilä, Jenni & Mero, Joel, 2023. "More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping," Journal of Business Research, Elsevier, vol. 169(C).
  26. Xu, Lu & Qin, Hong & Meah, Mohammad Rajon & Hughes, Jerald, 2025. "A novel application of flow theory to mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  27. Hilal Nafil Alhulail & Harman Preet Singh & Sergey N. Polbitsyn & Maksim Vlasov, 2026. "Online shopping for health, beauty, and wellness products: a regional analysis," Future Business Journal, Springer, vol. 12(1), pages 1-14, December.
  28. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  29. Chao Gu & Tingting Huang & Wei Wei & Chun Yang & Jiangjie Chen & Wei Miao & Shuyuan Lin & Hanchu Sun & Jie Sun, 2023. "The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations," Agriculture, MDPI, vol. 13(2), pages 1-35, January.
  30. Pathak, Kanishka & Prakash, Gyan, 2023. "Exploring the role of augmented reality in purchase intention: Through flow and immersive experience," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  31. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  32. Yi Tao & Zhuolun Ren & Xinyu Liu & Yang Chen, 2026. "Color, voice type and pitch: how multi-sensory cues of virtual shopping assistants influence young people’s purchase intention in VR shopping," Electronic Commerce Research, Springer, vol. 26(2), pages 1853-1885, April.
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