Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials

The need for internet services to support a lifestyle in social networking sometimes leads Muslim millennials to behave consumptively in shopping, even though they understand the bad impact. This study aims to prove whether Self-control is the right predictor to explain Consumptive Behavior Control and if so, how much Self-control can explain Consumptive Behavior Control, especially in the case of Muslim millennials in spending their money on buying internet packages for social networking needs. This research was a quantitative study with ex-post facto design and also based on a survey of a group of students from an Islamic university in West Sumatra, Indonesia in 2022. Data were collected from 97 respondents and analyzed by using Simple Linear Regression. The findings have shown that Self-control is a good predictor for consumptive behavior control at a moderate level. Self-control can increase consumptive behavior control in students in purchasing internet services for social media. Self-control explains the achievement of Consumptive Behavior Control of 68.9%. This finding contributes to education observers who always focus on studies about consumptive behavior among young people and contribute to strengthen the theory of consumer behavior which is always growing rapidly throughout all the time.