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Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials

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  • Hesi Eka Puteri
  • Niyara Arinda
  • Sandra Dewi
  • Guspita Sari

Abstract

The need for internet services to support a lifestyle in social networking sometimes leads Muslim millennials to behave consumptively in shopping, even though they understand the bad impact. This study aims to prove whether Self-control is the right predictor to explain Consumptive Behavior Control and if so, how much Self-control can explain Consumptive Behavior Control, especially in the case of Muslim millennials in spending their money on buying internet packages for social networking needs. This research was a quantitative study with ex-post facto design and also based on a survey of a group of students from an Islamic university in West Sumatra, Indonesia in 2022. Data were collected from 97 respondents and analyzed by using Simple Linear Regression. The findings have shown that Self-control is a good predictor for consumptive behavior control at a moderate level. Self-control can increase consumptive behavior control in students in purchasing internet services for social media. Self-control explains the achievement of Consumptive Behavior Control of 68.9%. This finding contributes to education observers who always focus on studies about consumptive behavior among young people and contribute to strengthen the theory of consumer behavior which is always growing rapidly throughout all the time.

Suggested Citation

  • Hesi Eka Puteri & Niyara Arinda & Sandra Dewi & Guspita Sari, 2022. "Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials," European Journal of Humanities and Social Sciences, European Open Science, vol. 2(6), pages 118-129, October.
    • Handle: RePEc:epw:social:v:2:y:2022:i:6:id:18361
    DOI: 10.24018/ejsocial.2022.2.6.361
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    References listed on IDEAS

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    2. Abdul Rahman Rashid Saleh AL-Hawari & Adela P. Balasa & Zouhaier Slimi, 2021. "COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of Online Groceries," European Journal of Business and Management Research, European Open Science, vol. 6(4), pages 74-83, July.
    3. Hesi Eka Puteri & Niyara Arinda & Cahya A. Mulyana & Deni O. Puspita & Vira A. Husna, 2022. "Examining the Determinants of Using e-Money Prepaid Software for Millennial Generation," European Journal of Business and Management Research, European Open Science, vol. 7(2), pages 183-191, March.
    4. Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao & Dhruv Grewal, 2020. "Impulse buying: a meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 384-404, May.
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