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Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities

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Cited by:

  1. O. C. Ferrell & Dana E. Harrison & Linda K. Ferrell & Haya Ajjan & Bryan W. Hochstein, 2024. "A theoretical framework to guide AI ethical decision making," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 53-67, June.
  2. Naz Onel & Leila Elgaaied-Gambier & Sara Baskentli & Estelle Van Tonder, 2025. "From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living," AMS Review, Springer;Academy of Marketing Science, vol. 15(3), pages 390-415, December.
  3. Gao, Yang & Liu, Siqiang & Yang, Lu, 2025. "Artificial intelligence and innovation capability: A dynamic capabilities perspective," International Review of Economics & Finance, Elsevier, vol. 98(C).
  4. Islam, Md. Monirul & Shahbaz, Muhammad & Ahmed, Faroque, 2024. "Robot race in geopolitically risky environment: Exploring the Nexus between AI-powered tech industrial outputs and energy consumption in Singapore," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  5. Zhang, Fan & Pan, Jieyi, 2025. "Imitation: Mitigating AI backfire," Journal of Business Research, Elsevier, vol. 193(C).
  6. Dominik M. Piehlmaier, 2022. "Overconfidence and the adoption of robo-advice: why overconfident investors drive the expansion of automated financial advice," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-24, December.
  7. Rita Gonçalves, Ana & Costa Pinto, Diego & Gonzalez-Jimenez, Héctor & Dalmoro, Marlon & Mattila, Anna S., 2025. "Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression," Journal of Business Research, Elsevier, vol. 186(C).
  8. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
  9. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  10. Samer Elhajjar & Omar S. Itani, 2025. "AI washing: A conceptual exploration," AMS Review, Springer;Academy of Marketing Science, vol. 15(3), pages 519-538, December.
  11. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  12. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
  13. Wang, Xueqin & Chen, Tianyi & Yuen, Kum Fai, 2025. "A synthesised literature review of technology-based services: towards a paradoxical perspective on consumer-technology interactions," Journal of Business Research, Elsevier, vol. 200(C).
  14. Gong, Xiuyuan & Sun, Pengkai, 2026. "How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce," Journal of Business Research, Elsevier, vol. 205(C).
  15. Zhen Shao & Lin Zhang & Tian Meng & Jing Zhang, 2024. "The paradox of technology quality and ethical concerns in building trust and behavioral intention in the AI-enabled face recognition payment," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-20, December.
  16. Luay Jum’a & Mohand Tuffaha & Ahmed Adnan Zaid, 2025. "Growing Sustainable Performance Through Strategic Purchasing and Blockchain Technology: The Case of Manufacturing Sector," SAGE Open, , vol. 15(1), pages 21582440251, March.
  17. Galimkair Mutanov & Zhanar Omirbekova & Aijaz A. Shaikh & Zhansaya Issayeva, 2023. "Sustainability-Driven Green Innovation: Revolutionising Aerospace Decision-Making with an Intelligent Decision Support System," Sustainability, MDPI, vol. 16(1), pages 1-16, December.
  18. Li, Lixu & Liu, Yaoqi & Jin, Yong & Cheng, T.C. Edwin & Zhang, Qianjun, 2024. "Generative AI-enabled supply chain management: The critical role of coordination and dynamism," International Journal of Production Economics, Elsevier, vol. 277(C).
  19. Kopalle, Praveen K. & Lehmann, Donald R. & Ramachandran, Divya & Wetzels, Ruud, 2025. "Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted," Journal of Business Research, Elsevier, vol. 194(C).
  20. Li Xu & Yide Sun & Yuan-Teng Hsu & Ya-Ling Chiu, 2025. "The effects of personalized recommendations on perceived switching costs: The mediation roles of customer satisfaction and habits," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-16, December.
  21. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
  22. Pengyi Shen & Dehui Peng & Aonan Zhu & Jinan Xu, 2026. "How AI social responsibility shapes consumers’ brand advocacy," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-14, December.
  23. Chang, Yaping & Wang, Han & Guo, Zhenjiang, 2025. "Artificial intelligence in live streaming: How can virtual streamers bring more sales?," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  24. Du, Shuili & Zhao, Min & Sen, Sankar, 2026. "Consumer adoption of community-focused smart products: the moderating role of political ideology," Journal of Business Research, Elsevier, vol. 206(C).
  25. Kim, Yaeri & Seok, Junhee & Roh, Taewoo, 2023. "The linkage between quality of information systems and the impact of trust-based privacy on behavioral outcomes in unmanned convenience store: Moderating effect of gender and experience," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  26. Haque, AKM Bahalul & Islam, A.K.M. Najmul & Mikalef, Patrick, 2023. "Explainable Artificial Intelligence (XAI) from a user perspective: A synthesis of prior literature and problematizing avenues for future research," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
  27. Fontoura, Leonardo & Luiz de Mattos Nascimento, Daniel & Neto, Julio Vieira & Gusmão Caiado, Rodrigo Goyannes, 2025. "Energy Gen-AI technology framework: A perspective of energy efficiency and business ethics in operation management," Technology in Society, Elsevier, vol. 81(C).
  28. Lei Ren & Xiaobin Zhang & Hui Duan & Na Liu, 2025. "Understanding Artificial Intelligence Awareness and Digital Innovativeness: A Moderated-Mediation Model," SAGE Open, , vol. 15(3), pages 21582440251, September.
  29. Robertson, Jeandri & Botha, Elsamari & Oosthuizen, Kim & Montecchi, Matteo, 2025. "Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass," Journal of Business Research, Elsevier, vol. 189(C).
  30. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
  31. Wei, Tian & Wu, Han & Dowling, Michael & Mahdavi Ardekani, Aref, 2025. "Financial perceptions and AI infringement risks," International Review of Economics & Finance, Elsevier, vol. 101(C).
  32. Chen, Xun-Qi & Ma, Chao-Qun & Ren, Yi-Shuai & Lei, Yu-Tian & Huynh, Ngoc Quang Anh & Narayan, Seema, 2023. "Explainable artificial intelligence in finance: A bibliometric review," Finance Research Letters, Elsevier, vol. 56(C).
  33. Mueller, Alexander & Kuester, Sabine & von Janda, Sergej, 2025. "Socially (un)acceptable errors of AI: Consumer perceptions of different AI-induced errors," Journal of Business Research, Elsevier, vol. 201(C).
  34. Chen, Qian & Jing, Yufan & Gong, Yeming & Tan, Jie, 2025. "Will users fall in love with ChatGPT? a perspective from the triangular theory of love," Journal of Business Research, Elsevier, vol. 186(C).
  35. Aboelenien, Aya & Arsel, Zeynep, 2024. "The shaping of marketplace moral sentiments," Journal of Business Research, Elsevier, vol. 182(C).
  36. Prikshat, Verma & Islam, Mohammad & Patel, Parth & Malik, Ashish & Budhwar, Pawan & Gupta, Suraksha, 2023. "AI-Augmented HRM: Literature review and a proposed multilevel framework for future research," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  37. Zhang, Junru & Luo, Le & Yang, Joey Wenling, 2026. "Does artificial intelligence mitigate climate change exposure?," Journal of Banking & Finance, Elsevier, vol. 183(C).
  38. Premilla D’Cruz & Shuili Du & Ernesto Noronha & K. Praveen Parboteeah & Hannah Trittin-Ulbrich & Glen Whelan, 2022. "Technology, Megatrends and Work: Thoughts on the Future of Business Ethics," Journal of Business Ethics, Springer, vol. 180(3), pages 879-902, October.
  39. Zhang, Yaqiong & Wang, Shifu, 2023. "The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  40. Henrik Skaug Sætra, 2023. "The AI ESG protocol: Evaluating and disclosing the environment, social, and governance implications of artificial intelligence capabilities, assets, and activities," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 1027-1037, April.
  41. Xuequn Wang & Xiaolin Lin & Bin Shao, 2025. "Security and Privacy Protection in Developing Ethical AI: A Mixed-Methods Study from a Marketing Employee Perspective," Journal of Business Ethics, Springer, vol. 200(2), pages 373-392, August.
  42. Corsini, Filippo & Annesi, Nora & Frey, Marco, 2025. "The role of AI in museums' journey towards sustainable development: Socio-technical imaginaries of a cultural and organizational transformation," Technovation, Elsevier, vol. 146(C).
  43. Yushan Zhao, 2025. "An Examination of Ethical Challenges in the Application of AI in Marketing," International Journal of Business and Management, Canadian Center of Science and Education, vol. 20(4), pages 113-113, August.
  44. Stock-Homburg, Ruth & Kirchhoff, Jérôme & Heinisch, Judith S. & Ebert, Andreas & Busch, Philip & Rawal, Niyati & David, Klaus & Wendt, Janine & Spiecker gen. Döhmann, Indra & Stryk, Oskar von & Hannig, 2022. "Responsible Human-Robot Interaction with Anthropomorphic Service Robots: State of the Art of an Interdisciplinary Research Challenge," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 130084, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  45. Mohammad AlSaied & Patrick McLaughlin, 2024. "Organizational Culture Enabler and Inhibitor Factors for Ambidextrous Innovation," Administrative Sciences, MDPI, vol. 14(9), pages 1-28, September.
  46. Nitya Singh & Paul Hong, 2023. "CSR, Risk Management Practices, and Performance Outcomes: An Empirical Investigation of Firms in Different Industries," JRFM, MDPI, vol. 16(2), pages 1-20, January.
  47. Huang, Xiaozhi & Wu, Xitong & Cao, Xin & Wu, Jifei, 2023. "The effect of medical artificial intelligence innovation locus on consumer adoption of new products," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  48. Xia, Huosong & Chen, Hao & ZHANG, Justin Zuopeng & KAMAL, Muhammad Mustafa, 2026. "Exploring the impact of responsible AI governance on corporate performance: A quasi-natural experiment," Technological Forecasting and Social Change, Elsevier, vol. 223(C).
  49. Wang, Ping & Li, Kunyang & Du, Qinglong & Wang, Jianqiong, 2024. "Customer experience in AI-enabled products: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  50. Bora Gündüzyeli, 2024. "Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management," Sustainability, MDPI, vol. 16(23), pages 1-16, November.
  51. Shuili Du & Assaad El Akremi & Ming Jia, 2023. "Quantitative Research on Corporate Social Responsibility: A Quest for Relevance and Rigor in a Quickly Evolving, Turbulent World," Journal of Business Ethics, Springer, vol. 187(1), pages 1-15, September.
  52. Daniele Giordino & Elisa Ballesio & Nourah Alshaghdali & Dhruv Galgotia, 2026. "The relationship between organizational focus on AI, financial growth and sustainable development: Evidence from Europe," Post-Print hal-05433094, HAL.
  53. Elsayed, Nader, 2025. "Strategic AI disclosures and legitimacy: Impression management in UK FTSE100 annual reports," International Journal of Accounting Information Systems, Elsevier, vol. 56(C).
  54. Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
  55. Abhishek Behl & Brinda Sampat & Vijay Pereira & Charbel José Chiappetta Jabbour, 2025. "The role played by responsible artificial intelligence (RAI) in improving supply chain performance in the MSME sector: an empirical inquiry," Annals of Operations Research, Springer, vol. 354(1), pages 5-34, November.
  56. Giordino, Daniele & Ballesio, Elisa & Alshaghdali, Nourah & Galgotia, Dhruv, 2026. "The relationship between organizational focus on AI, financial growth and sustainable development: Evidence from Europe," Technological Forecasting and Social Change, Elsevier, vol. 224(C).
  57. Nuno Calheiros-Lobo & Ana Palma-Moreira & Manuel Au-Yong-Oliveira & José Vasconcelos Ferreira, 2025. "Entity-Relationship Mapping of 184 SME Internationalization Success Determinants for AI Feature Engineering: Integrating CSR, Deep Learning, and Stakeholder Insights," Sustainability, MDPI, vol. 17(19), pages 1-33, September.
  58. Hua Xiangzhou & Hasan Nurul Ain Mohd & Costa Feroz De & Qiao Weihua, 2024. "Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication," Business Systems Research, Sciendo, vol. 15(1), pages 131-157.
  59. Moinak Maiti & Parthajit Kayal & Aleksandra Vujko, 2025. "A study on ethical implications of artificial intelligence adoption in business: challenges and best practices," Future Business Journal, Springer, vol. 11(1), pages 1-12, December.
  60. Oksana Kiseleva & Anna Firsova & Alla Vavilina, 2025. "Integration of Artificial Intelligence Technologies into Design-Thinking Processes in the Development of Managerial Decisions as a Factor of Enterprise Sustainable Development," Sustainability, MDPI, vol. 17(10), pages 1-32, May.
  61. Philippe Funk, 2022. "Artificial Intelligence And Cybersecurity Implications For Business Management," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 16(1), pages 252-261.
  62. Qian Chen & Yumeng Wang & Yeming Gong & Shan Liu, 2023. "Ripping off regular consumers? The antecedents and consequences of consumers’ perceptions of e-commerce platforms’ digital power abuse," Post-Print hal-04339460, HAL.
  63. Gang Kou & Yang Lu, 2025. "FinTech: a literature review of emerging financial technologies and applications," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-34, December.
  64. Singh, Nidhi & Jain, Monika & Kamal, Muhammad Mustafa & Bodhi, Rahul & Gupta, Bhumika, 2024. "Technological paradoxes and artificial intelligence implementation in healthcare. An application of paradox theory," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  65. Zhu, Tengteng & Lin, Zhibin & Liu, Xin, 2023. "The future is now? Consumers' paradoxical expectations of human-like service robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
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