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Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

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Cited by:

  1. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  2. Sabakun Naher Shetu, 2025. "Determinants of generation Z consumers’ mobile online shopping apps continuance intention to use during COVID-19 and beyond—an empirical study," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
  3. Gibson, Samantha & Hsu, Maxwell K. & Zhou, Xing, 2022. "Convenience stores in the digital age: A focus on the customer experience and revisit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  4. Akram, Umair & Ansari, Aisha Rehman & ulhaq, Irfan & Yan, Chen, 2023. "Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  5. Bettiga, Debora & Mandolfo, Marco & Noci, Giuliano, 2025. "Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  6. Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  7. Huang, Qianru & Dastane, Omkar & Cham, Tat-Huei & Cheah, Jun-Hwa, 2024. "Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  8. Hwang, Jeong Seop & Rho, Jae Jeung & Hwang, Yoon Min, 2023. "Influence of cognitive and social change factors on E-vehicle switching intention: Evidence from Korea," Technology in Society, Elsevier, vol. 74(C).
  9. Guo, Wenshan & Luo, Qiangqiang, 2023. "Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  10. Jabeen, Fauzia & Dhir, Amandeep & Islam, Nazrul & Talwar, Shalini & Papa, Armando, 2023. "Emotions and food waste behavior: Do habit and facilitating conditions matter?," Journal of Business Research, Elsevier, vol. 155(PB).
  11. Ettis, Saïd Aboubaker & Sellami, Achraf, 2025. "“I'll do it for myself†: Enhancing customer value through online product customization experience," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  12. Mehmet Ozan Karahan & Fatih Åžahin, 2025. "The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 37(1), pages 73-194.
  13. Johan Hellemans & Kim Willems & Malaika Brengman, 2023. "Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?," Electronic Commerce Research, Springer, vol. 23(3), pages 1539-1564, September.
  14. T. S. Anoop & Zillur Rahman, 2026. "From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research," Electronic Commerce Research, Springer, vol. 26(1), pages 489-519, February.
  15. Saïd Aboubaker Ettis & Jean-Éric Pelet & Judith Lynne Zaichkowsky, 2024. "Comparing online user experience across different digital business ecosystems and platforms when booking vacations," Review of Managerial Science, Springer, vol. 18(9), pages 2613-2642, September.
  16. Yang Zhao & Yixuan Li & Ning Wang & Ruoxin Zhou & Xin (Robert) Luo, 2022. "A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level," Information Systems Frontiers, Springer, vol. 24(5), pages 1667-1688, October.
  17. Xu, Lu & Qin, Hong & Meah, Mohammad Rajon & Hughes, Jerald, 2025. "A novel application of flow theory to mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  18. Iftikhar Ahmad & Raisahm Hayee & Muhammad Ahasan Ali, 2026. "Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market," Future Business Journal, Springer, vol. 12(1), pages 1-15, December.
  19. Raihan Fara Fania & Widya Paramita, 2025. "Painless, careless: Will satisfaction toward QR code payment increase impulsive purchase?," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 30(4), pages 1-14, December.
  20. Casado-Aranda, Luis-Alberto & Sánchez-Fernández, Juan & Ibáñez-Zapata, José-à ngel, 2022. "It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  21. Komal Shamim & Muhammad Azam, 2024. "The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  22. Lo, Pei-San & Dwivedi, Yogesh K. & Wei-Han Tan, Garry & Ooi, Keng-Boon & Cheng-Xi Aw, Eugene & Metri, Bhimaraya, 2022. "Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis," Journal of Business Research, Elsevier, vol. 147(C), pages 325-337.
  23. Miao, Xiaoyu & Niu, Ben & Yang, Congcong & Feng, Yuanyue, 2023. "Examining the gamified effect of the blindbox design: The moderating role of price," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  24. Huan-Ming Chuang & Chen-Chia Chuang, 2023. "The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce," Sustainability, MDPI, vol. 15(21), pages 1-19, November.
  25. Luceri, Beatrice & (Tammo) Bijmolt, T.H.A. & Bellini, Silvia & Aiolfi, Simone, 2022. "What drives consumers to shop on mobile devices? Insights from a Meta-Analysis," Journal of Retailing, Elsevier, vol. 98(1), pages 178-196.
  26. Jean-Denis Mathias & Nicolas Pellerin & Gustavo Carrero & Eric Raufaste & Michael Dambrun, 2024. "Running on the Hedonic Treadmill: A Dynamical Model of Happiness Based on an Approach–Avoidance Framework," Journal of Happiness Studies, Springer, vol. 25(5), pages 1-38, June.
  27. Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024. "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper 123096, University Library of Munich, Germany.
  28. Sabakun Naher Shetu, 2023. "Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites—the moderating role of sponsored ads," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
  29. Maduku, Daniel K. & Thusi, Philile, 2023. "Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  30. Hong, Ying & Hu, Jiangting & Zhao, Yaxin, 2023. "Would you go invisible on social media? An empirical study on the antecedents of users' lurking behavior," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  31. Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
  32. Zhani, Najlae & Mouri, Nacef & Ahmed, Tariq, 2022. "The role of mobile value and trust as drivers of purchase intentions in m-servicescape," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  33. Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
  34. Fan, Liu & Wang, Yawei & Mou, Jian, 2024. "Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  35. Chopdar, Prasanta Kr & Paul, Justin & Korfiatis, Nikolaos & Lytras, Miltiadis D., 2022. "Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers," Journal of Business Research, Elsevier, vol. 140(C), pages 657-669.
  36. Heydari, Ali & Laroche, Michel & Paulin, Michele & Richard, Marie-Odile, 2025. "Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  37. Man Ji & Yezheng Liu & Xiayu Chen, 2025. "An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming," Electronic Commerce Research, Springer, vol. 25(3), pages 1485-1520, June.
  38. Giang Hoai Kieu Le & Ky Van Nguyen, 2025. "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(6), pages 112-131.
  39. Duan, Yongrui & Song, Jia, 2024. "The adoption of live streaming channel considering impulse buying and product returns," International Journal of Production Economics, Elsevier, vol. 274(C).
  40. Zhang, Yundi & Zhang, Tingting & Yan, Xiangbin, 2024. "Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  41. Md. Alamgir Hossain & Abul Kalam & Md. Nuruzzaman & Minho Kim, 2023. "The Power of Live-Streaming in Consumers’ Purchasing Decision," SAGE Open, , vol. 13(4), pages 21582440231, October.
  42. Chun‐Hua Hsiao & Kai‐Yu Tang, 2024. "The role of internet media effects in the sustainable development of animal conservation institutions during the post‐pandemic era: Stimulus‐organism‐response paradigm," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 3786-3808, August.
  43. Yi Yong Lee & Chin Lay Gan & Tze Wei Liew, 2023. "Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 244-261, June.
  44. Na Wei & Yikai Liang & Haiqing Wang & Mengqing Liu, 2025. "Analysis of mobile fintech adoption based on perceived value and risk theory: findings from PLS-SEM and fsQCA," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-22, December.
  45. Zafar, Abaid Ullah & Shahzad, Mohsin & Ashfaq, Muhammad & Shahzad, Khuram, 2023. "Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
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