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On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Citations

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Cited by:

  1. Mota, Flávia L.G. & Ferreira, Neuza C.M.Q.F. & Dabić, Marina & Ferreira, Fernando A.F. & Santos, Margarida R., 2026. "“The dark side of the moon”: A structured analysis of generative AI | chatbots’ negative effects on SMEs," Technological Forecasting and Social Change, Elsevier, vol. 224(C).
  2. Robertson, Jeandri & Ferreira, Caitlin & Botha, Elsamari & Oosthuizen, Kim, 2024. "Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction," Business Horizons, Elsevier, vol. 67(5), pages 499-510.
  3. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  4. Fosso Wamba, Samuel & Queiroz, Maciel M. & Chiappetta Jabbour, Charbel Jose & Shi, Chunming (Victor), 2023. "Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?," International Journal of Production Economics, Elsevier, vol. 265(C).
  5. Hartmann, Jochen & Exner, Yannick & Domdey, Samuel, 2025. "The power of generative marketing: Can generative AI create superhuman visual marketing content?," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 13-31.
  6. Wu, Qinqin & Zhuang, Qinqin & Liu, Yitong & Han, Longyan, 2024. "Technology shock of ChatGPT, social attention and firm value: Evidence from China," Technology in Society, Elsevier, vol. 79(C).
  7. Peter, Julia & Wannow, Stefanie & Haupt, Martin, 2024. "Generative AI in product design: Investigating the effects of AI creatorship disclosure on consumer responses," PraxisWissen - German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 9(01/2024), pages 103-123.
  8. David Fehrenbach & Carolina Herrando & María José Martín-De Hoyos, 2024. "Co-Creation with AI in B2B Markets: A Systematic Literature Review," Sustainability, MDPI, vol. 16(18), pages 1-13, September.
  9. Andersen, Jens Peter & Degn, Lise & Fishberg, Rachel & Graversen, Ebbe K. & Horbach, Serge P.J.M. & Schmidt, Evanthia Kalpazidou & Schneider, Jesper W. & Sørensen, Mads P., 2025. "Generative Artificial Intelligence (GenAI) in the research process – A survey of researchers’ practices and perceptions," Technology in Society, Elsevier, vol. 81(C).
  10. Chan, Hau-Ling & Choi, Tsan-Ming, 2025. "Using generative artificial intelligence (GenAI) in marketing: Development and practices," Journal of Business Research, Elsevier, vol. 191(C).
  11. Juan-Manuel Aguado-García & Sara Alonso-Muñoz & Carmen De-Pablos-Heredero, 2025. "Using Artificial Intelligence for Higher Education: An Overview and Future Research Avenues," SAGE Open, , vol. 15(2), pages 21582440251, May.
  12. Sandiso NGCOBO & Alfred Mvunyelwa MSOMI, 2025. "Students’ Preparedness For Digital Pedagogy In A Disadvantaged Higher Education Institution In South Africa: Kirkpatrick'S Evaluation Model," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(5), pages 58-68, May.
  13. Andrew Delios & Rosalie L. Tung & Arjen Witteloostuijn, 2025. "How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 56(4), pages 451-460, June.
  14. Wang, Haibo, 2024. "Decoding herding dynamics in the generative AI investment amid key technological advancements: A timeline perspective," Finance Research Letters, Elsevier, vol. 64(C).
  15. Arpan Kumar Kar & P. S. Varsha & Shivakami Rajan, 2023. "Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(4), pages 659-689, December.
  16. Leite, Higor, 2025. "Artificial intelligence in higher education: Research notes from a longitudinal study," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
  17. Wenkai Zhou & Chi Zhang & Linwan Wu & Meghana Shashidhar, 2023. "ChatGPT and marketing: Analyzing public discourse in early Twitter posts," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 693-706, December.
  18. Celiktutan, Begum & Klesse, Anne-Kathrin & Tuk, Mirjam A., 2024. "Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 496-512.
  19. Mariani, Marcello & Dwivedi, Yogesh K., 2024. "Generative artificial intelligence in innovation management: A preview of future research developments," Journal of Business Research, Elsevier, vol. 175(C).
  20. Singh, Kuldeep & Chatterjee, Sheshadri & Mariani, Marcello, 2024. "Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism," Technovation, Elsevier, vol. 133(C).
  21. Christoph Gerling & Timm Teubner & Fabian Braesemann, 2026. "Who uses general-purpose AI? A typology of ChatGPT early adopters," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-35, December.
  22. Chu, Wenyi & Baxter, David & Liu, Yang, 2025. "Exploring the impacts of generative AI on artistic innovation routines," Technovation, Elsevier, vol. 143(C).
  23. Acar, Oguz A., 2024. "Commentary: Reimagining marketing education in the age of generative AI," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 489-495.
  24. Kirshner, Samuel N., 2024. "GPT and CLT: The impact of ChatGPT's level of abstraction on consumer recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  25. Anna Nikoulina, Anna Caroni, 2024. "Familiarity, Use, and Perception of AI-PoweredTools in Higher Education," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 13, pages 169-181.
  26. Modgil, Sachin & Gupta, Shivam & Kar, Arpan Kumar & Tuunanen, Tuure, 2025. "How could Generative AI support and add value to non-technology companies – A qualitative study," Technovation, Elsevier, vol. 139(C).
  27. Mukherjee, Pubali & Jain, Varsha, 2026. "How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  28. Hoffmann, Stefan & Lasarov, Wassili & Dwivedi, Yogesh K., 2024. "AI-empowered scale development: Testing the potential of ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  29. Jürgensmeier, Lukas & Skiera, Bernd, 2024. "Generative AI for scalable feedback to multimodal exercises," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 468-488.
  30. Khizar, Hafiz Muhammad Usman & Ashraf, Aqsa & Yuan, Jingbo & Al-Waqfi, Mohammed, 2025. "Insights into ChatGPT adoption (or resistance) in research practices: The behavioral reasoning perspective," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
  31. Serra-Simón, Jordi & Puntí-Brun, Mònica & Espinosa-Mirabet, Sílvia & de Faria Nogueira, Maria Alice & Martín-Guart, Ramón & Tôrres de Azevedo, Sandro, 2025. "Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia," Telecommunications Policy, Elsevier, vol. 49(8).
  32. Suhong Song & Zelong Liang & Wenna Zhao, 2026. "Modes of asking as switches: prompt-driven inconsistency in ChatGPT’s gender equality perspective outputs," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-12, December.
  33. Jean-Pierre Dubé & Ariel Xu, 2026. "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, vol. 24(1), pages 1-28, December.
  34. wael AL-khatib, Ayman, 2023. "Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework," Technology in Society, Elsevier, vol. 75(C).
  35. Erik Hermann & Stefano Puntoni, 2025. "Empowering GenAI stakeholders," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 677-683, May.
  36. Sklenarz, Felix Anton & Edeling, Alexander & Himme, Alexander & Wichmann, Julian R.K., 2024. "Does bigger still mean better? How digital transformation affects the market share–profitability relationship," International Journal of Research in Marketing, Elsevier, vol. 41(4), pages 648-670.
  37. Christian Zeiß & Myriam Schaschek & Lisa Straub & Christoph Tomitza & Axel Winkelmann, 2024. "Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-24, December.
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