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On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Citations

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Cited by:

  1. Robertson, Jeandri & Ferreira, Caitlin & Botha, Elsamari & Oosthuizen, Kim, 2024. "Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction," Business Horizons, Elsevier, vol. 67(5), pages 499-510.
  2. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  3. Fosso Wamba, Samuel & Queiroz, Maciel M. & Chiappetta Jabbour, Charbel Jose & Shi, Chunming (Victor), 2023. "Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?," International Journal of Production Economics, Elsevier, vol. 265(C).
  4. Hartmann, Jochen & Exner, Yannick & Domdey, Samuel, 2025. "The power of generative marketing: Can generative AI create superhuman visual marketing content?," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 13-31.
  5. Wu, Qinqin & Zhuang, Qinqin & Liu, Yitong & Han, Longyan, 2024. "Technology shock of ChatGPT, social attention and firm value: Evidence from China," Technology in Society, Elsevier, vol. 79(C).
  6. David Fehrenbach & Carolina Herrando & María José Martín-De Hoyos, 2024. "Co-Creation with AI in B2B Markets: A Systematic Literature Review," Sustainability, MDPI, vol. 16(18), pages 1-13, September.
  7. Andersen, Jens Peter & Degn, Lise & Fishberg, Rachel & Graversen, Ebbe K. & Horbach, Serge P.J.M. & Schmidt, Evanthia Kalpazidou & Schneider, Jesper W. & Sørensen, Mads P., 2025. "Generative Artificial Intelligence (GenAI) in the research process – A survey of researchers’ practices and perceptions," Technology in Society, Elsevier, vol. 81(C).
  8. Chan, Hau-Ling & Choi, Tsan-Ming, 2025. "Using generative artificial intelligence (GenAI) in marketing: Development and practices," Journal of Business Research, Elsevier, vol. 191(C).
  9. Sandiso NGCOBO & Alfred Mvunyelwa MSOMI, 2025. "Students’ Preparedness For Digital Pedagogy In A Disadvantaged Higher Education Institution In South Africa: Kirkpatrick'S Evaluation Model," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(5), pages 58-68, May.
  10. Andrew Delios & Rosalie L. Tung & Arjen Witteloostuijn, 2025. "How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 56(4), pages 451-460, June.
  11. Wang, Haibo, 2024. "Decoding herding dynamics in the generative AI investment amid key technological advancements: A timeline perspective," Finance Research Letters, Elsevier, vol. 64(C).
  12. Arpan Kumar Kar & P. S. Varsha & Shivakami Rajan, 2023. "Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(4), pages 659-689, December.
  13. Leite, Higor, 2025. "Artificial intelligence in higher education: Research notes from a longitudinal study," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
  14. Wenkai Zhou & Chi Zhang & Linwan Wu & Meghana Shashidhar, 2023. "ChatGPT and marketing: Analyzing public discourse in early Twitter posts," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 693-706, December.
  15. Celiktutan, Begum & Klesse, Anne-Kathrin & Tuk, Mirjam A., 2024. "Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 496-512.
  16. Mariani, Marcello & Dwivedi, Yogesh K., 2024. "Generative artificial intelligence in innovation management: A preview of future research developments," Journal of Business Research, Elsevier, vol. 175(C).
  17. Singh, Kuldeep & Chatterjee, Sheshadri & Mariani, Marcello, 2024. "Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamis," Technovation, Elsevier, vol. 133(C).
  18. Chu, Wenyi & Baxter, David & Liu, Yang, 2025. "Exploring the impacts of generative AI on artistic innovation routines," Technovation, Elsevier, vol. 143(C).
  19. Acar, Oguz A., 2024. "Commentary: Reimagining marketing education in the age of generative AI," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 489-495.
  20. Kirshner, Samuel N., 2024. "GPT and CLT: The impact of ChatGPT's level of abstraction on consumer recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  21. Modgil, Sachin & Gupta, Shivam & Kar, Arpan Kumar & Tuunanen, Tuure, 2025. "How could Generative AI support and add value to non-technology companies – A qualitative study," Technovation, Elsevier, vol. 139(C).
  22. Hoffmann, Stefan & Lasarov, Wassili & Dwivedi, Yogesh K., 2024. "AI-empowered scale development: Testing the potential of ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  23. Jürgensmeier, Lukas & Skiera, Bernd, 2024. "Generative AI for scalable feedback to multimodal exercises," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 468-488.
  24. Khizar, Hafiz Muhammad Usman & Ashraf, Aqsa & Yuan, Jingbo & Al-Waqfi, Mohammed, 2025. "Insights into ChatGPT adoption (or resistance) in research practices: The behavioral reasoning perspective," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
  25. wael AL-khatib, Ayman, 2023. "Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework," Technology in Society, Elsevier, vol. 75(C).
  26. Erik Hermann & Stefano Puntoni, 2025. "Empowering GenAI stakeholders," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 677-683, May.
  27. Sklenarz, Felix Anton & Edeling, Alexander & Himme, Alexander & Wichmann, Julian R.K., 2024. "Does bigger still mean better? How digital transformation affects the market share–profitability relationship," International Journal of Research in Marketing, Elsevier, vol. 41(4), pages 648-670.
  28. Christian Zeiß & Myriam Schaschek & Lisa Straub & Christoph Tomitza & Axel Winkelmann, 2024. "Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-24, December.
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