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Consumer privacy and the future of data-based innovation and marketing

Citations

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Cited by:

  1. Niu, Ben & Mvondo, Gustave Florentin Nkoulou, 2025. "Exploring user acceptance of physical intelligent assistants: A study on AI-powered eyewear," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  2. Kirk Plangger & Dhruv Grewal & Ko Ruyter & Catherine Tucker, 2022. "The future of digital technologies in marketing: A conceptual framework and an overview," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1125-1134, November.
  3. Sophie Hemker & Carolina Herrando & Efthymios Constantinides, 2021. "The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
  4. Scholdra, Thomas P. & Wichmann, Julian R.K. & Reinartz, Werner J., 2023. "Reimagining personalization in the physical store," Journal of Retailing, Elsevier, vol. 99(4), pages 563-579.
  5. Park, Eunho & Lim, Joon Ho, 2025. "The impact of healthcare data breaches on patient hospital visit behavior," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1285-1304.
  6. Mora, Luca & Gerli, Paolo & Ardito, Lorenzo & Messeni Petruzzelli, Antonio, 2023. "Smart city governance from an innovation management perspective: Theoretical framing, review of current practices, and future research agenda," Technovation, Elsevier, vol. 123(C).
  7. Kannan, P.K., 2020. "Introduction to the Special Section: Research for the New Normal," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 441-442.
  8. De Keyser, Arne & Bart, Yakov & Gu, Xian & Liu, Stephanie Q. & Robinson, Stacey G. & Kannan, P.K., 2021. "Opportunities and challenges of using biometrics for business: Developing a research agenda," Journal of Business Research, Elsevier, vol. 136(C), pages 52-62.
  9. Sara Quach & Park Thaichon & Kelly D. Martin & Scott Weaven & Robert W. Palmatier, 2022. "Digital technologies: tensions in privacy and data," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1299-1323, November.
  10. Hakkarainen, Tuuli & Colicev, Anatoli, 2023. "Blockchain-enabled advances (BEAs): Implications for consumers and brands," Journal of Business Research, Elsevier, vol. 160(C).
  11. Karim Darban & Smail Kabbaj & Mostafa El Jay, 2023. "The Transformative Potential of AI in Green Marketing Strategies," Post-Print hal-04523586, HAL.
  12. Zhong, Chen & Feng, Nan, 2025. "Decent work in the digital era: How enterprise privacy and data rights protection enhance employee well-being," International Review of Economics & Finance, Elsevier, vol. 103(C).
  13. Marthews, Alex & Tucker, Catherine, 2023. "What blockchain can and can’t do: Applications to marketing and privacy," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 49-53.
  14. Unnati Narang & Fernando Luco, 2025. "Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?," Quantitative Marketing and Economics (QME), Springer, vol. 23(4), pages 523-544, December.
  15. Catherine E. Tucker, 2023. "The Economics of Privacy: An Agenda," NBER Chapters, in: The Economics of Privacy, pages 5-20, National Bureau of Economic Research, Inc.
  16. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.
  17. Lena Bjørlo & Øystein Moen & Mark Pasquine, 2021. "The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
  18. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  19. Patel, Pankaj C. & Oghazi, Pejvak & Arunachalam, S., 2023. "Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change," Journal of Business Research, Elsevier, vol. 162(C).
  20. Merfeld, Katrin & Klein, Jan F. & de Regt, Anouk & Baltin (née Riegger), Anne-Sophie & Henkel, Sven, 2025. "In-store technology personalization: A typology and research agenda based on type of automation and data collection," Journal of Business Research, Elsevier, vol. 191(C).
  21. Fernando Almeida, 2023. "Prospects of Cybersecurity in Smart Cities," Future Internet, MDPI, vol. 15(9), pages 1-21, August.
  22. Umer Zaman, 2024. "Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii," Sustainability, MDPI, vol. 16(23), pages 1-17, November.
  23. Anna-Sophia Christ & K. Valerie Carl & Christian Kurtz & Lara Lobschat & Benjamin Mueller & Markus P. Zimmer, 2025. "Taking Digital Responsibility for Data: Toward a Governance Model for User-Generated Data," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 527-556, September.
  24. Cloarec, Julien & Cadieu, Charlotte & Alrabie, Nour, 2024. "Tracking technologies in eHealth: Revisiting the personalization-privacy paradox through the transparency-control framework," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  25. Freddi, Eleonora & Wasenden, Ole Christian, 2024. "Privacy during pandemics: Attitudes to public use of personal data," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 113(C).
  26. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
  27. Wayne Taylor & Jonathan Zhang, 2025. "CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry," Quantitative Marketing and Economics (QME), Springer, vol. 23(2), pages 319-345, June.
  28. Didier Laussel & Ngo Van Long & Joana Resende, 2023. "Profit Effects of Consumers’ Identity Management: A Dynamic Model," Management Science, INFORMS, vol. 69(6), pages 3602-3615, June.
  29. Vomberg, Arnd & Schauerte, Nico & Krakowski, Sebastian & Ingram Bogusz, Claire & Gijsenberg, Maarten J. & Bleier, Alexander, 2023. "The cold-start problem in nascent AI strategy: Kickstarting data network effects," Journal of Business Research, Elsevier, vol. 168(C).
  30. Anya Shchetkina, 2025. "Blind Targeting: Personalization under Third-Party Privacy Constraints," Papers 2507.05175, arXiv.org.
  31. Gössling, Stefan & Larson, Mia & Pumputis, Aurimas, 2021. "Mutual surveillance on Airbnb," Annals of Tourism Research, Elsevier, vol. 91(C).
  32. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
  33. Javier de la Ballina & Silvia Cachero, 2023. "Teaching Marketing Research at the University Level—From Academic and Professional Perspectives," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
  34. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
  35. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
  36. Degutis, Mindaugas & UrbonaviÄ ius, Sigitas & Hollebeek, Linda D. & Anselmsson, Johan, 2023. "Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  37. Pauwels, Koen & Aksehirli, Zeynep, 2025. "Big data analytics democratized with clean collaboration and customer privacy choice," Journal of Business Research, Elsevier, vol. 188(C).
  38. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
  39. Ahmed H. Alsharif & Nor Zafir Md Salleh & Alharthi Rami Hashem E & Ahmad Khraiwish & Lennora Putit & Lily Suriani Mohd Arif, 2023. "Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers," Sustainability, MDPI, vol. 15(5), pages 1-27, March.
  40. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
  41. Hoffmann, Stefan & Lasarov, Wassili & Reimers, Hanna, 2022. "Carbon footprint tracking apps. What drives consumers' adoption intention?," Technology in Society, Elsevier, vol. 69(C).
  42. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
  43. Hanene Oueslati & Martine Deparis & Saloua Bennaghmouch-Maire, 2021. "The franchisor–franchisee relationship and customer data management in the digital era," Post-Print hal-03179292, HAL.
  44. Souka, Mohamed & Bilstein, Nicola & Decker, Reinhold, 2024. "Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies," Journal of Business Research, Elsevier, vol. 172(C).
  45. Oana DURALIA & Claudia OGREAN & Mihai ȚICHINDELEAN & Monica ȚICHINDELEAN, 2025. "Decoding The Personalization-Privacy Paradox: From Thematic Scholarly Clusters To Practical Insights," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 20(2), pages 70-97, August.
  46. Mounir Dahmani & Adel Ben Youssef, 2023. "Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective," Post-Print hal-04374239, HAL.
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