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Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Citations

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Cited by:

  1. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
  2. Cain, P.M., 2022. "Modelling short-and long-term marketing effects in the consumer purchase journey," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 96-116.
  3. Kayed, Mohammad & Kacker, Manish & Wu, Ruhai & Sadeh, Farhad, 2025. "The impact of brand equity on vertical integration in franchise systems," Journal of Retailing, Elsevier, vol. 101(2), pages 197-216.
  4. Jie-Hao Shao & E. Zhang & Yi Xiang & Ran-Zhe Jing, 2024. "Efficient combinations of dual incentives on social networks to achieve viral spread," Electronic Commerce Research, Springer, vol. 24(4), pages 2381-2404, December.
  5. Niu, Baozhuang & Chen, Yuyang & Zhang, Jianhua & Chen, Kanglin & Jin, Yong, 2025. "Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers," Omega, Elsevier, vol. 131(C).
  6. Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.
  7. Navid Aghakhani & Chia-Wei Joy Lin & Hamid Reza Nikkhah & Michelle Carter, 2026. "Social Media Engagement and Consumer Patronage: The Moderating Role of Business Operation and Competition Intensity," Information Systems Frontiers, Springer, vol. 28(1), pages 229-247, February.
  8. Yang Liu, 2024. "Analyzing the effect of user‐generated content on studio performance: A combined approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2228-2248, June.
  9. Giuseppe Crapa & Maria Elena Latino & Paolo Roma, 2024. "The performance of green communication across social media: Evidence from large‐scale retail industry in Italy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 493-513, January.
  10. Adrien Vasseur-Tremblay & Christophe M. Elie-Dit-Cosaque, 2025. "Integrating user experience into the development of company-generated content on social media: the role of affordances [Intégration de l'expérience utilisateur dans l'élaboration des contenus générés par l'entreprise sur les médias sociaux : le rô," Post-Print hal-05320080, HAL.
  11. Liu, Zhenyuan & Han, Shuihua & Li, Chao & Gupta, Shivam & Sivarajah, Uthayasankar, 2022. "Leveraging customer engagement to improve the operational efficiency of social commerce start-ups," Journal of Business Research, Elsevier, vol. 140(C), pages 572-582.
  12. Ma, Xiangyang & Chen, Hongzhong & Lang, Xiaoping & Li, Tieshan & Wu, Niwei & Duong, Bao, 2024. "Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  13. Kübler, Raoul V. & Colicev, Anatoli & Pauwels, Koen H., 2020. "Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 136-155.
  14. Leonhardt, James M. & Pezzuti, Todd & Namkoong, Jae-Eun, 2020. "We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information," Journal of Business Research, Elsevier, vol. 112(C), pages 160-169.
  15. Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021. "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-87, February.
  16. Miguel Fernández-Cejas & Carlos J. Pérez-González & José L. Roda-García & Marcos Colebrook, 2022. "CURIE: Towards an Ontology and Enterprise Architecture of a CRM Conceptual Model," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(5), pages 615-643, October.
  17. Bigné, Enrique & Ruiz-Mafé, Carla & Badenes-Rocha, Alberto, 2023. "The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study," Journal of Business Research, Elsevier, vol. 157(C).
  18. Reem Mohamed Gouda & Yasser Tawfik Halim, 2025. "The role of sustainable social media content in enhancing customer loyalty in the hospitality industry," Future Business Journal, Springer, vol. 11(1), pages 1-26, December.
  19. Dhaoui, Chedia & Webster, Cynthia M., 2021. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 155-175.
  20. Fan Zhang & Huan Li & Zewei Xue & Jiaxun He, 2024. "How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 632-648, November.
  21. Bigne, Enrique & Ruiz, Carla & Curras-Perez, Rafael, 2024. "How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
  22. Beth L. Fossen & David A. Schweidel, 2026. "Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity," Information Systems Research, INFORMS, vol. 37(1), pages 434-453, March.
  23. Overgoor, Gijs & Rand, William & van Dolen, Willemijn & Mazloom, Masoud, 2022. "Simplicity is not key: Understanding firm-generated social media images and consumer liking," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 639-655.
  24. Qiang Wei & Yao Mu & Xunhua Guo & Weijie Jiang & Guoqing Chen, 2024. "Dynamic Bayesian Network–Based Product Recommendation Considering Consumers’ Multistage Shopping Journeys: A Marketing Funnel Perspective," Information Systems Research, INFORMS, vol. 35(3), pages 1382-1402, September.
  25. Boegershausen, Johannes & Cornil, Yann & Yi, Shangwen & Hardisty, David J., 2025. "On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies," International Journal of Research in Marketing, Elsevier, vol. 42(3), pages 886-903.
  26. Perez, Dikla & Stockheim, Inbal & Baratz, Guy, 2022. "Complimentary competition: The impact of positive competitor reviews on review credibility and consumer purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  27. Ashish Agarwal & Shun-Yang Lee & Andrew B. Whinston, 2025. "The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads," Information Systems Research, INFORMS, vol. 36(2), pages 1167-1182, June.
  28. Smith, Keith Marion & Kleijnen, Mirella & Bart, Yakov & Pauwels, Koen & Hulland, John, 2025. "Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 996-1019.
  29. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  30. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  31. Kayed, Mohammad & Kacker, Manish & Wu, Ruhai & Sadeh, Farhad, 2025. "The impact of brand equity on vertical integration in franchise systems," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 101(2), pages 197-216.
  32. Mohammad Kayed & Manish Kacker & Ruhai Wu & Farhad Sadeh, 2025. "The impact of brand equity on vertical integration in franchise systems," Papers 2508.06824, arXiv.org.
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