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From academic research to marketing practice: Exploring the marketing science value chain

Citations

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Cited by:

  1. Antje S. J. Hütten & Torsten Oliver Salge & Thomas Niemand & Florian U. Siems, 2018. "Advancing relationship marketing theory: exploring customer relationships through a process-centric framework," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 39-57, June.
  2. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  3. Schwartz-Landsman, V., 2020. "A Chasm to Cross: From Research to Practice and Back," ERIM Inaugural Address Series Research in Management EIA 2020-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
  4. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  5. Shiva Rajgopal, 2021. "Integrating Practice into Accounting Research," Management Science, INFORMS, vol. 67(9), pages 5430-5454, September.
  6. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
  7. Raun, Janika & Ahas, Rein & Tiru, Margus, 2016. "Measuring tourism destinations using mobile tracking data," Tourism Management, Elsevier, vol. 57(C), pages 202-212.
  8. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Some further thoughts," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 144-146.
  9. Daniel Adrian Gardan & Ionel Dumitru & Iuliana Petronela Gardan & Irina Elena Andronie & Cristian Uta & Mihai Andronie, 2019. "Integrating the Principles of Green Marketing by Using Big Data. Good Practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 258-258, February.
  10. Zhang, Yifan & Fong, Duncan K.H. & DeSarbo, Wayne S., 2021. "A generalized ordinal finite mixture regression model for market segmentation," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 1055-1072.
  11. Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari, 2019. "Research in marketing strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 4-29, January.
  12. Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing," ERIM Report Series Research in Management ERS-2020-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  13. Dolnicar, Sara & Grün, Bettina & Leisch, Friedrich, 2016. "Increasing sample size compensates for data problems in segmentation studies," Journal of Business Research, Elsevier, vol. 69(2), pages 992-999.
  14. Joern Redler & Holger J. Schmidt, 2022. "I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 498-511, September.
  15. Hélène Rainelli & Hélène Rainelli-Weiss, 2019. "Recherche en finance : quand la performativité invite à la réflexivité," Post-Print halshs-02025011, HAL.
  16. Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective for Marketing," ERIM Report Series Research in Management ERS-2020-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  17. Schmalz, Ulrike & Ringbeck, Jürgen & Spinler, Stefan, 2021. "Door-to-door air travel: Exploring trends in corporate reports using text classification models," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
  18. repec:aud:audfin:v:21:y:2019:i:50:p:258 is not listed on IDEAS
  19. Stremersch, Stefan, 2021. "The Study of Important Marketing Issues: Reflections," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 12-17.
  20. Daniele Dalli, 2014. "Mercati e competitivit? in transizione," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 7-11.
  21. Cathy Cao & Xinyu Cao & Matthew Cashman & Madhav Kumar & Artem Timoshenko & Jeremy Yang & Shuyi Yu & Jerry Zhang & Yuting Zhu & Birger Wernerfelt, 2019. "How do successful scholars get their best research ideas? An exploration," Marketing Letters, Springer, vol. 30(3), pages 221-232, December.
  22. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
  23. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  24. Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel, 2015. "Unraveling scientific impact: Citation types in marketing journals," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 64-77.
  25. Fernanda Capanema Repsold & Marcus Wilcox Hemais, 2018. "Divide In Marketing Between Academics And Practitioners," Brazilian Business Review, Fucape Business School, vol. 15(1), pages 68-87, January.
  26. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
  27. Stremersch, S. & Camacho, N.M.A. & Vanneste, S. & Verniers, I.W.J., 2014. "Unraveling Scientific Impact," ERIM Report Series Research in Management ERS-2014-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  28. Wayne S. DeSarbo & Qian Chen & Ashley Stadler Blank, 2017. "A Parametric Constrained Segmentation Methodology for Application in Sport Marketing," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 4(4), pages 37-55, December.
  29. Stefan Stremersch & Jorge Gonzalez & Albert Valenti & Julian Villanueva, 2023. "The value of context-specific studies for marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 50-65, January.
  30. Charles E. Gengler & Michael S. Mulvey, 2017. "Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 230-249, May.
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