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Product distribution strategy in response to the platform retailer's marketplace introduction

Citations

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Cited by:

  1. Zhaoli Li & Yifan Xu, 2026. "Information sharing under consumer privacy protection in an online marketplace," Annals of Operations Research, Springer, vol. 356(2), pages 985-1020, January.
  2. Zhang, Zhichao & Xu, Haiyan & Chen, Kebing & Zhao, Yingxue & Liu, Zhi, 2023. "Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1215-1235.
  3. Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
  4. Le Wang & Zhen He & Shuguang He, 2023. "Quality differentiation and e‐tailer's choice between reselling and agency selling," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3518-3536, September.
  5. Xu, Xiaoping & Guo, Shunan & Cheng, T.C.E. & Du, Pengcheng, 2023. "The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme," International Journal of Production Economics, Elsevier, vol. 260(C).
  6. Guo, Shunan & Xu, Xiaoping & Cheng, T.C.E. & He, Ping, 2025. "When should the internal or external anchor be selected to conduct live-streaming considering metaverse technology?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 200(C).
  7. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  8. Jianghua Wu & Xin Wang, 2025. "Platform-leading blockchain adoption for traceability under upstream competition," Annals of Operations Research, Springer, vol. 348(3), pages 2107-2143, May.
  9. Liu, Yang & Lu, Jizhou & Yan, Nina, 2024. "Agency or reselling? Supplier’s online channel strategies with platform financing," European Journal of Operational Research, Elsevier, vol. 318(3), pages 1014-1027.
  10. Xu, Xiaoping & Chen, Xinru & Cheng, T.C.E. & Choi, Tsan-Ming & Yang, Yuanyuan, 2025. "Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?," European Journal of Operational Research, Elsevier, vol. 324(3), pages 1017-1034.
  11. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  12. Marta P. V. Gonçalves & Fernando A. F. Ferreira & Marina Dabić & João J. M. Ferreira, 2024. "“Navigating through the digital swamp”: assessing SME propensity for online marketplaces," Review of Managerial Science, Springer, vol. 18(9), pages 2583-2612, September.
  13. Mengli Li & Shuguang Zhang, 2025. "Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry," Electronic Commerce Research, Springer, vol. 25(5), pages 3783-3808, October.
  14. Zhou, Xiaoyang & Liu, He & Li, Jialu & Zhang, Kai & Lev, Benjamin, 2023. "Channel strategies when digital platforms emerge: A systematic literature review," Omega, Elsevier, vol. 120(C).
  15. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  16. Weisi Zhang & Lulu Ji & Lin Wu, 2026. "Self-built versus third-party smart logistics for e-commerce platforms: profit optimization under dual-channel sales models and price-matching strategies," Operational Research, Springer, vol. 26(1), pages 1-41, January.
  17. Huang, Song & Gao, Yuqing & Wang, Yun, 2023. "Supply chain channel structure with online platform and dual-purpose firms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
  18. Li, Yongjian & Chu, Mingsen & Bai, Xuanming, 2024. "To fight or not? product introduction and channel selection in the presence of a platform’s private label," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 181(C).
  19. Liang, Lunhai & Ye, Fei, 2024. "Information transparency and business mode selection in online platforms under manufacturer competition," Journal of Business Research, Elsevier, vol. 170(C).
  20. Yuning Zhou & Shijin Wang & Yihong Hu, 2024. "Manufacturers’ social e-commerce channel selection strategy with social popularity concern," Electronic Commerce Research, Springer, vol. 24(2), pages 1119-1151, June.
  21. Deqing Ma & Pengcheng Ma & Jinsong Hu, 2024. "The Impact of Blockchain Technology Adoption on an E-Commerce Closed-Loop Supply Chain Considering Consumer Trust," Sustainability, MDPI, vol. 16(4), pages 1-41, February.
  22. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
  23. Lam, Wing Man Wynne & Liu, Xingyi, 2023. "Dancing with rivals: How does platform’s information usage benefit independent sellers?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 421-431.
  24. Matsui, Kenji, 2024. "Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 587-604.
  25. Miao, Zhaowei & Peng, Hengming & Lan, Yongquan, 2025. "The role of online platform selling mode in recycling channel selection: A game-theoretic analysis of profit and environmental impact," International Journal of Production Economics, Elsevier, vol. 280(C).
  26. Zhang, Xumei & Zha, Xiaoyu & Dan, Bin & Liu, Yi & Sui, Ronghua, 2024. "Logistics mode selection and information sharing in a cross-border e-commerce supply chain with competition," European Journal of Operational Research, Elsevier, vol. 314(1), pages 136-151.
  27. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  28. Tang, Hua & Chen, Jing & Ai, Xingzheng & Jian, Ming, 2025. "Blockchain adoption and distribution channels in a platform-based supply chain with salient thinking," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
  29. Xu, Xiaoping & Shu, Jie & Hou, Jinyan & Cheng, T.C.E., 2025. "Carbon sinks under carbon trading system: Timing of plant tissue culture technique sharing and optimal mode selection for a manufacturer," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 204(C).
  30. Shengliang Zong & Longbing Zhang & Ruoxi Lei, 2025. "Product line strategy for green and non-green products in hybrid platform retailing," Annals of Operations Research, Springer, vol. 346(3), pages 2349-2385, March.
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