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The Role of Creative Industries in Industrial Innovation

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  • Trüby, Johannes
  • Rammer, Christian
  • Müller, Kathrin

Abstract

This paper analyses the role of creative industries in affecting an economy's innovation performance. We conducted a survey of more than 2,000 creative industry enterprises from Austria which are defined by a combination of sector affiliation and the degree of creativity of the services they offer. We show that the creative industries are among the most innovative sectors in the economy. They support innovation in a variety of other sectors through creative inputs, such as ideas for new products (i.e. innovation content), supplementary products and services (such as software) or marketing support for product innovations. What is more, they are also an important user of new technology and demand innovations from technology producers, particularly information and communication technologies. Own innovative activities are a key driver for supporting innovation. Creative industries are no homogenous sector, however. While software and advertising show the strongest links to industrial innovation, architecture and content providers contribute rather little to industrial innovation. A main barrier to fully utilising the innovative potential of this sector is the lack of time at the side of creative entrepreneurs which reflects the small average firm size and the high share of sole traders. Innovation policy in support of creative industries should thus design programmes that are suitable for micro firms.

Suggested Citation

  • Trüby, Johannes & Rammer, Christian & Müller, Kathrin, 2008. "The Role of Creative Industries in Industrial Innovation," ZEW Discussion Papers 08-109, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  • Handle: RePEc:zbw:zewdip:7499
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    File URL: https://www.econstor.eu/bitstream/10419/27592/1/dp08109.pdf
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    References listed on IDEAS

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    6. David W. Galenson, 2006. "Analyzing Artistic Innovation: The Greatest Breakthroughs of the Twentieth Century," NBER Working Papers 12185, National Bureau of Economic Research, Inc.
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    8. Cohen, Wesley M & Klepper, Steven, 1996. "Firm Size and the Nature of Innovation within Industries: The Case of Process and Product R&D," The Review of Economics and Statistics, MIT Press, vol. 78(2), pages 232-243, May.
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    Cited by:

    1. Pina, Katia & Tether, Bruce S., 2016. "Towards understanding variety in knowledge intensive business services by distinguishing their knowledge bases," Research Policy, Elsevier, pages 401-413.
    2. Filculescu Adina & Cantaragiu Ramona, 2013. "Innovation In The Creative Industries - Case Study Of An Event Planning Company," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 640-649, July.
    3. Jason Potts, 2013. "Evolutionary perspectives," Chapters,in: Handbook on the Digital Creative Economy, chapter 3, pages 26-36 Edward Elgar Publishing.
    4. Neil Lee & Andrés Rodríguez-Pose, 2014. "Creativity, Cities, and Innovation," Environment and Planning A, , vol. 46(5), pages 1139-1159, May.
    5. Neil Lee & Andrés Rodríguez-Pose, 2014. "Innovation in Creative Cities: Evidence from British Small Firms," Industry and Innovation, Taylor & Francis Journals, pages 494-512.
    6. Rafael Boix & Blanca De-Miguel-Molina & Jose-Luis Hervas-Oliver, 2013. "Creative service business and regional performance: evidence for the European regions," Service Business, Springer;Pan-Pacific Business Association, vol. 7(3), pages 381-398, September.
    7. Neil Lee & Andrés Rodríguez-Pose, 2014. "Innovation in Creative Cities: Evidence from British Small Firms," Industry and Innovation, Taylor & Francis Journals, pages 494-512.

    More about this item

    Keywords

    Creative Industries; Innovation; R&D; Inter-sector Interaction; Innovation Policy;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z1 - Other Special Topics - - Cultural Economics
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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