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Success and failure in electoral competition: Selective issue emphasis under incomplete issue ownership

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  • Geys, Benny

Abstract

Political parties are often argued to compete for voters by stressing issues they feel they own - a strategy known as 'selective emphasis'. While usually seen as an electorally rewarding strategy, this article argues that cultivating your themes in the public debate is not guaranteed to be electorally beneficial and may even become counter-productive. It describes the conditions under which 'selective emphasis' becomes counter-productive, and applies the argument to recent discussions regarding the strategies of mainstream parties confronting the extreme right.

Suggested Citation

  • Geys, Benny, 2012. "Success and failure in electoral competition: Selective issue emphasis under incomplete issue ownership," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2012-102, WZB Berlin Social Science Center.
    • Handle: RePEc:zbw:wzbfff:spii2012102
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    References listed on IDEAS

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    1. Jane Green, 2007. "When Voters and Parties Agree: Valence Issues and Party Competition," Political Studies, Political Studies Association, vol. 55(3), pages 629-655, October.
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    7. Lupia,Arthur & McCubbins,Mathew D., 1998. "The Democratic Dilemma," Cambridge Books, Cambridge University Press, number 9780521585934, November.
    8. Jane Green, 2007. "When Voters and Parties Agree: Valence Issues and Party Competition," Political Studies, Political Studies Association, vol. 55, pages 629-655, October.
    9. Benny Geys, 2006. "‘Rational’ Theories of Voter Turnout: A Review," Political Studies Review, Political Studies Association, vol. 4(1), pages 16-35, January.
    10. Tim Bale & Christoffer Green‐Pedersen & André Krouwel & Kurt Richard Luther & Nick Sitter, 2010. "If You Can't Beat Them, Join Them? Explaining Social Democratic Responses to the Challenge from the Populist Radical Right in Western Europe," Political Studies, Political Studies Association, vol. 58(3), pages 410-426, June.
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    13. Tim Bale & Christoffer Green-Pedersen & André Krouwel & Kurt Richard Luther & Nick Sitter, 2010. "If You Can't Beat Them, Join Them? Explaining Social Democratic Responses to the Challenge from the Populist Radical Right in Western Europe," Political Studies, Political Studies Association, vol. 58, pages 410-426, June.
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    Cited by:

    1. Merz, Nicolas, 2017. "Gaining voice in the mass media: The effect of parties’ strategies on party–issue linkages in election news coverage," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 52(4), pages 436-460.

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    Keywords

    issue salience; issue ownership; party competition;
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