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10 Thesen zu Corporate Citizenship als Ordnungsverantwortung: Ein interaktionsökonomisches Forschungsprogramm

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  • Beckmann, Markus
  • Brinkmann, Johanna
  • Schuster, Valerie

Abstract

Corporate Citizenship hat in den letzten Jahren angesichts der (globalen) gesellschaftlichen Herausforderungen zunehmend an Bedeutung gewonnen. Unternehmen stehen immer mehr in der Verantwortung, nicht nur die wirtschaftliche, sondern auch die soziale und ökologische Nachhaltigkeit ihres Handelns unter Beweis zu stellen. Dieser Entwicklung tragen zahlreiche Veröffentlichungen Rechnung. Dabei thematisiert die Mehrzahl der theoretischen Beiträge das Grundproblem der Wirtschaftsethik, dem sich eine Konzeption von Corporate Citizenship stellen muss: den (situativen) Konflikt zwischen unternehmerischem Gewinnstreben und der Verwirklichung moralischer Anliegen. Durch diesen Zugriff wird Corporate Citizenship oft allein als (defensive) Konfliktvermeidung, als Form des Risikomanagements, entwickelt. Damit ist zugleich der Blick auf die Chancen von Unternehmensverantwortung verstellt. Praxisorientierte Publikationen hingegen konzentrieren sich gerade auf die Chancen, lassen aber unberücksichtigt, dass zu deren Realisierung eine produktive Überwindung potentieller und bestehender Konflikte notwendig ist. Der vorliegende Aufsatz hat das Ziel, einen dezidiert theoriegeleiteten Verständigungsbeitrag zu leisten: Corporate Citizenship wird im Rahmen einer Konzeption entwickelt, welche die Überwindung des Konflikts zwischen Gewinnstreben und Moral sowie die Chancen von Corporate Citizenship systematisch integriert. Als besonders fruchtbar erweist sich hierfür der Ansatz der Interaktionsökonomik…

Suggested Citation

  • Beckmann, Markus & Brinkmann, Johanna & Schuster, Valerie, 2004. "10 Thesen zu Corporate Citizenship als Ordnungsverantwortung: Ein interaktionsökonomisches Forschungsprogramm," Discussion Papers 2004-11, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    • Handle: RePEc:zbw:mlucee:200411
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    1. Brinkmann, Johanna & Pies, Ingo, 2003. "Der Global Compact als Beitrag zu Global Governance: Bestandsaufnahme und Entwicklungsperspektiven," Discussion Papers 2003-5, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    2. Pies, Ingo, 2004. "Nachhaltige Politikberatung: Der Ansatz normativer Institutionenökonomik," Discussion Papers 2004-10, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    3. Cornes, Richard & Sandler, Todd, 1984. "Easy Riders, Joint Production, and Public Goods," Economic Journal, Royal Economic Society, vol. 94(375), pages 580-598, September.
    4. Beckmann, Markus & Pies, Ingo, 2004. "Sustainability by corporate citizenship," Discussion Papers 2004-12, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
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    1. Pies, Ingo & Brinkmann, Johanna, 2005. "Corporate Citizenship: Raison d'être korporativer Akteure aus Sicht der ökonomischen Ethik," Discussion Papers 2005-1, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.

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