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Why do Taiwanese young adults not jump on the bandwagon of Pokémon Go? Exploring barriers of innovation resistance

Author

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  • Oktavianus, Jeffry
  • Oviedo, Helena
  • Gonzalez, Winiber
  • Putri, Andriani Pratama
  • Lin, Trisha T. C.

Abstract

Despite the unprecedented global diffusion of Pokémon Go, some refuse to jump on the bandwagon of this augmented reality (AR) mobile gaming. This exploratory study conducts in-depth interviews with 30 non-adopters (discontinuers and resistors), after the gaming experienced setbacks, in order to identify the factors affecting young Taiwanese smartphone users and gamers’ innovation resistance. The results show physical and time risk concerned both groups of non-adopters when they got addicted to Pokémon Go, pinpointing the significance of physical danger and temporal issues in relation to innovation resistance. Discontinuers and resistors had further distinct reasons for resisting the game. Usage barrier had a strong impact on discontinuers. Playing the game is not compatible with their schedule, leading them to stop playing Pokémon Go. While image barrier was the prominent factor for resistors. Even without playing the game, they perceived the game negatively leading them to refuse to play the game.

Suggested Citation

  • Oktavianus, Jeffry & Oviedo, Helena & Gonzalez, Winiber & Putri, Andriani Pratama & Lin, Trisha T. C., 2017. "Why do Taiwanese young adults not jump on the bandwagon of Pokémon Go? Exploring barriers of innovation resistance," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168529, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168529
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    File URL: https://www.econstor.eu/bitstream/10419/168529/1/Oktavianus-Oviedo-Gonzales-Putri-Lin.pdf
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    References listed on IDEAS

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    2. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    3. Feijoo, Claudio & Gómez-Barroso, José-Luis & Aguado, Juan-Miguel & Ramos, Sergio, 2012. "Mobile gaming: Industry challenges and policy implications," Telecommunications Policy, Elsevier, vol. 36(3), pages 212-221.
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    Cited by:

    1. Anshu, Kumari & Shankar, Amit & Behl, Abhishek & Pereira, Vijay & Laker, Benjamin, 2022. "Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART model," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    2. Mahmud, Hasan & Islam, A.K.M. Najmul & Mitra, Ranjan Kumar, 2023. "What drives managers towards algorithm aversion and how to overcome it? Mitigating the impact of innovation resistance through technology readiness," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    3. Liu, Yu-li & Yan, Wenjia & Hu, Bo, 2021. "Resistance to facial recognition payment in China: The influence of privacy-related factors," Telecommunications Policy, Elsevier, vol. 45(5).
    4. Kaur, Puneet & Dhir, Amandeep & Singh, Naveen & Sahu, Ganesh & Almotairi, Mohammad, 2020. "An innovation resistance theory perspective on mobile payment solutions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Chawla, Umesh & Verma, Balraj & Mittal, Amit, 2024. "Resistance to O2O technology platform adoption among small retailers: The influence of visibility and discoverability," Technology in Society, Elsevier, vol. 76(C).

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    More about this item

    Keywords

    Pokémon Go; innovation resistance; usage barrier; value barrier; risk barrier; tradition barrier; image barrier; social barrier; resistor; discontinuer;
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