Decisions about entry modes for telecom companies into digital music business: An empirical case study
The digital music market offers an opportunity for telecom companies to furnish value-added services. However, little effort has been made to study empirically how to make a decision about entry modes for telecom companies into digital music business. This study therefore investigates various strategies that telecom companies may implement to enter the digital music industry. The results of a series of expert surveys reveal that the preference ranking of entry modes is acquisition, joint venture, and contractual agreement, respectively. Moreover, the leading key factors in selecting entry modes are complementary capabilities, hostility of environment, relational risk between firms as partners, commitment of resources, and availability of expertise. Furthermore, an importance-performance analysis was conducted to understand the different aspects that are of different performances and importance in each entry mode. The implications of the findings are also discussed.
|Date of creation:||2011|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.its2011taiwan.com/|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Simon C. Parker & C. Mirjam van Praag, 2006.
"The Entrepreneur's Mode of Entry: Business Takeover or New Venture Start?,"
Tinbergen Institute Discussion Papers
06-089/3, Tinbergen Institute.
- Simon C. Parker & C. Mirjam van Praag, 2006. "The entrepreneur’s mode of entry: Business takeover or new venture start?," Papers on Entrepreneurship, Growth and Public Policy 2006-26, Max Planck Institute of Economics, Entrepreneurship, Growth and Public Policy Group.
- Parker, Simon C. & van Praag, Mirjam C., 2006. "The Entrepreneur's Mode of Entry: Business Takeover or New Venture Start," IZA Discussion Papers 2382, Institute for the Study of Labor (IZA).
- Jean-François Hennart, 1991. "The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in the United States," Management Science, INFORMS, vol. 37(4), pages 483-497, April.
- Hsin-Hann Tsai & Hong-Yuh Lee & Hsiao-Cheng Yu, 2008. "Developing the Digital Content Industry in Taiwan," Review of Policy Research, Policy Studies Organization, vol. 25(2), pages 169-188, 03.
- Kogut, Bruce, 1989. "The Stability of Joint Ventures: Reciprocity and Competitive Rivalry," Journal of Industrial Economics, Wiley Blackwell, vol. 38(2), pages 183-98, December.
- T. K. Das, 1996. "Risk Types And Inter-Firm Alliance Structures," Journal of Management Studies, Wiley Blackwell, vol. 33(6), pages 827-843, November.
- C Patrick Woodcook & Paul W Beamish & Shige Makino, 1994. "Ownership-Based Entry mode Strategies and International Performance," Journal of International Business Studies, Palgrave Macmillan, vol. 25(2), pages 253-273, June.
- Kahraman, Cengiz & Cebeci, Ufuk & Ruan, Da, 2004. "Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey," International Journal of Production Economics, Elsevier, vol. 87(2), pages 171-184, January.
- Yigang Pan & David K Tse, 2000. "The Hierarchical Model of Market Entry Modes," Journal of International Business Studies, Palgrave Macmillan, vol. 31(4), pages 535-554, December.
- Erin Anderson & Hubert Gatignon, 1986. "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Palgrave Macmillan, vol. 17(3), pages 1-26, September.
- Carayannopoulos, Sofy & Auster, Ellen R., 2010. "External knowledge sourcing in biotechnology through acquisition versus alliance: A KBV approach," Research Policy, Elsevier, vol. 39(2), pages 254-267, March.
When requesting a correction, please mention this item's handle: RePEc:zbw:itsp11:52342. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics)
If references are entirely missing, you can add them using this form.