IDEAS home Printed from https://ideas.repec.org/p/zbw/itse23/277975.html
   My bibliography  Save this paper

Effects of platforms' entry into own marketplace: Evidence from the mobile application market

Author

Listed:
  • Jamison, Mark A.
  • Tęcza, Jakub
  • Wang, Peter

Abstract

We study the competition effects of platforms entering their own marketplaces in the context of mobile applications. Using a rich panel dataset of monthly observed applications on the most prominent mobile ecosystems, Apple and Android, we seek to understand how the launch of a new application by the platform owner affects consumers and third-party developers (developers). We find evidence that Apple's efforts have positive effects on developers and encourage innovation. But on the Android platform, introduction of a Google app decreases the number of users for developers' apps. This is likely a substitution effect rather than suppression as developers do not decrease their expansion on the Android platform. In general, we find evidence of platform vertical integration having positive impacts for consumers and developers, and only quite weak evidence of suppression.

Suggested Citation

  • Jamison, Mark A. & Tęcza, Jakub & Wang, Peter, 2023. "Effects of platforms' entry into own marketplace: Evidence from the mobile application market," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277975, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse23:277975
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/277975/1/Jamison-et-al.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andrei Hagiu & Tat‐How Teh & Julian Wright, 2022. "Should platforms be allowed to sell on their own marketplaces?," RAND Journal of Economics, RAND Corporation, vol. 53(2), pages 297-327, June.
    2. Wen Wen & Feng Zhu, 2019. "Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market," Strategic Management Journal, Wiley Blackwell, vol. 40(9), pages 1336-1367, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martin Peitz, 2023. "Governance and Regulation of Platforms," CRC TR 224 Discussion Paper Series crctr224_2023_480, University of Bonn and University of Mannheim, Germany.
    2. Lam, Wing Man Wynne & Liu, Xingyi, 2023. "Dancing with rivals: How does platform’s information usage benefit independent sellers?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 421-431.
    3. Kittaka, Yuta & Sato, Susumu & Zennyo, Yusuke, 2023. "Self-preferencing by platforms: A literature review," Japan and the World Economy, Elsevier, vol. 66(C).
    4. Bonatti, Alessandro & Bergemann, Dirk, 2022. "Data, Competition, and Digital Platforms," CEPR Discussion Papers 17544, C.E.P.R. Discussion Papers.
    5. Dante I. Leyva-de la Hiz & J. Alberto Aragon-Correa & Andrew G. Earle, 2022. "Innovating for Good in Opportunistic Contexts: The Case for Firms’ Environmental Divergence," Journal of Business Ethics, Springer, vol. 176(4), pages 705-721, April.
    6. Markus Reisinger & Jens Schmidt & Nils Stieglitz, 2021. "How Complementors Benefit from Taking Competition to the System Level," Management Science, INFORMS, vol. 67(8), pages 5106-5123, August.
    7. Uzunca, Bilgehan & Sharapov, Dmitry & Tee, Richard, 2022. "Governance rigidity, industry evolution, and value capture in platform ecosystems," Research Policy, Elsevier, vol. 51(7).
    8. Chongwoo Choe & Jiajia Cong & Chengsi Wang, 2024. "Softening Competition Through Unilateral Sharing of Customer Data," Management Science, INFORMS, vol. 70(1), pages 526-543, January.
    9. Na Wang & Shuangying Chen & Lei Xiao & Feng Fu, 2021. "The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    10. Shu He & Jing Peng & Jianbin Li & Liping Xu, 2020. "Impact of Platform Owner’s Entry on Third-Party Stores," Information Systems Research, INFORMS, vol. 31(4), pages 1467-1484, December.
    11. Inoue, Yuki, 2021. "Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    12. Mi Hyun Lee & Sang Pil Han & Sungho Park & Wonseok Oh, 2023. "Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements," Information Systems Research, INFORMS, vol. 34(3), pages 961-995, September.
    13. Xiao, Shufeng & Tian, Xiaocong, 2023. "Performance feedback and location choice of foreign direct investment," International Business Review, Elsevier, vol. 32(4).
    14. Zhong, Qinjia & Wang, Jianjun & Zou, Zongbao & Lai, Xiaofan, 2023. "The incentives for information sharing in online retail platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
    15. Steffen, Nico & Kroon, Peter & Abbasi, Faisal Aman & Wiewiorra, Lukas, 2023. "Access charges in software-based termination monopolies," WIK Discussion Papers 514, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    16. Federico Etro, 2021. "Product selection in online marketplaces," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(3), pages 614-637, August.
    17. Kyle Wilson & Mo Xiao & Peter F. Orazem, 2021. "Entry threat, entry delay, and Internet speed: The timing of the U.S. broadband rollout," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(1), pages 3-44, February.
    18. Etro, Federico, 2021. "Device-funded vs ad-funded platforms," International Journal of Industrial Organization, Elsevier, vol. 75(C).
    19. Huang, Yangguang & Xie, Yu, 2023. "Search algorithm, repetitive information, and sales on online platforms," International Journal of Industrial Organization, Elsevier, vol. 88(C).
    20. Sai Krishna Kamepalli & Raghuram Rajan & Luigi Zingales, 2020. "Kill Zone," NBER Working Papers 27146, National Bureau of Economic Research, Inc.
      • Zingales, Luigi & Kamepalli, Sai Krishna & Rajan, Raghuram, 2020. "Kill Zone," CEPR Discussion Papers 14709, C.E.P.R. Discussion Papers.
      • Kamepalli, Sai Krishna & Rajan, Raghuram G. & Zingales, Luigi, 2020. "Kill Zone," Working Papers 294, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State.
      • Sai Krishna Kamepalli & Raghuram G. Rajan & Luigi Zingales, 2020. "Kill Zone," Working Papers 2020-19, Becker Friedman Institute for Research In Economics.

    More about this item

    Keywords

    Platforms; competition; vertical integration; regulation; self-preferencing;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse23:277975. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.