The determinants of mobile operator switching and policy implications in developing countries: A case study of Thailand
This paper presents the analyses of the determinants of mobile carrier switching behaviour based on the idea that such the behaviour is the evidence of competition in the mobile market. Indeed, with the possibility to change a mobile service provider, there will be less concentration of customers towards any particular operator, and more distribution of market share among all competitors because the newcomer company can offer its competitive services and gain more subscribers. In order to extract the factors affecting switching decision, both quantitative and qualitative analyses are employed. Binary logit estimation is used as the quantitative method, while qualitative outcomes are derived from the composition of responses regarding carrier switching intention. This study uses a modified estimation model incorporating carrier-related switching costs inspired by Grzybowski (2008). Nevertheless, it is the analysis of a developing country in which Thailand is selected as ground for investigation. The data is collected from surveys randomly distributed within the whole country...
|Date of creation:||2013|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.itseurope.org/|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Madden, Gary G & Savage, Scott J & Coble-Neal, Grant, 1999.
"Subscriber churn in the Australian ISP market,"
11450, University Library of Munich, Germany.
- Viard, V. Brian, 2005.
"Do Switching Costs Make Markets More or Less Competitive? The Case of 800-Number Portability,"
1773r3, Stanford University, Graduate School of Business.
- V. Brian Viard, 2007. "Do switching costs make markets more or less competitive? The case of 800-number portability," RAND Journal of Economics, RAND Corporation, vol. 38(1), pages 146-163, 03.
- Valletti, Tommaso M & Cave, Martin, 1998. "Competition in UK mobile communications," Telecommunications Policy, Elsevier, vol. 22(2), pages 109-131, March.
- Kim, Hee-Su & Kwon, Namhoon, 2003. "The advantage of network size in acquiring new subscribers: a conditional logit analysis of the Korean mobile telephony market," Information Economics and Policy, Elsevier, vol. 15(1), pages 17-33, March.
- Lukasz Grzybowski, 2008. "Estimating Switching Costs in Mobile Telephony in the UK," Journal of Industry, Competition and Trade, Springer, vol. 8(2), pages 113-132, June.
When requesting a correction, please mention this item's handle: RePEc:zbw:itse13:88472. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics)
If references are entirely missing, you can add them using this form.