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Regulating Television and the Case of Football World Cup

Author

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  • Hafner, Mathias
  • Neunzig, Alexander R.

Abstract

This paper deals with EU-Directive 89/552/EEC "Television Without Frontiers", which enables each EU-country to set up a list of major events that are not allowed to be transmitted in Pay-TV. We analyze this kind of regulation using instruments of game-theory and monopoly-theory. We compare the market results of the EU-Regulation with two alternative arrangements, namely with a general ban of Pay-TV and with a 'laisser-faire'-solution. Our model shows that a selective ban may be welfare-superior to both other forms of Pay-TV treatment. Finally we show that there are good arguments to forbid Pay-TV-broadcasting of major football events.

Suggested Citation

  • Hafner, Mathias & Neunzig, Alexander R., 1998. "Regulating Television and the Case of Football World Cup," CSLE Discussion Paper Series 98-03, Saarland University, CSLE - Center for the Study of Law and Economics.
    • Handle: RePEc:zbw:csledp:9803
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    References listed on IDEAS

    as
    1. Michael Spence & Bruce Owen, 1977. "Television Programming, Monopolistic Competition, and Welfare," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 91(1), pages 103-126.
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    More about this item

    Keywords

    Pay-TV; Football; Media economics; Advertising; Applied Game Theory; EU-Directive 89/552/EEC;
    All these keywords.

    JEL classification:

    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • D45 - Microeconomics - - Market Structure, Pricing, and Design - - - Rationing; Licensing
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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