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Produktdiversifikation und Profitabilität der deutschen Ernährungswirtschaft: Eine theoretische und empirische Betrachtung

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  • Wittkopp, Antje
  • Körner, Julia

Abstract

Auf der Basis des Struktur-Verhalten-Ergebnis-Ansatzes kann Diversifikation in ihrer Wirkung als Markteintrittsbarriere verstanden werden und hat als solche einen positiven Einfluss auf die Profitabilität der diversifizierten Unternehmen. Im Rahmen dieser Arbeit wird auf der Basis der vom Statistischen Bundesamt zu 4-stelligen Wirtschaftszweigen aggregierten Daten für den Zeitraum 1977 bis 1994 der Einfluss der Produktdiversifikation auf die Profitabilität von 25 Branchen des deutschen Ernährungsgewerbes untersucht. Es kann ein positiver Einfluss der Diversifikation auf die Profitabilität festgestellt werden.

Suggested Citation

  • Wittkopp, Antje & Körner, Julia, 2001. "Produktdiversifikation und Profitabilität der deutschen Ernährungswirtschaft: Eine theoretische und empirische Betrachtung," FE Working Papers 0103, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
    • Handle: RePEc:zbw:caufew:0103
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    References listed on IDEAS

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    1. Rhoades, Stephen A, 1974. "A Further Evaluation of the Effect of Diversification on Industry Profit Performance," The Review of Economics and Statistics, MIT Press, vol. 56(4), pages 557-559, November.
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    4. Korner, Julia & Weiss, Christoph R., 2001. "Die Zyklik der Profite in der Ernährungswirtschaft: Ein internationaler Vergleich," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-5.
    5. Gale, Bradley T, 1972. "Market Share and Rate of Return," The Review of Economics and Statistics, MIT Press, vol. 54(4), pages 412-423, November.
    6. Weston, J Fred & Mansinghka, Surendra K, 1971. "Tests of the Efficiency Performance of Conglomerate Firms," Journal of Finance, American Finance Association, vol. 26(4), pages 919-936, September.
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    Cited by:

    1. Wittkopp, Antje, 2002. "Marktstruktur, Innovationsaktivität und Profitabilität der deutschen Ernährungswirtschaft: Das Beispiel Functional Food," FE Working Papers 0205, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.

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