« Je suis fidèle mais pas fidèle a la marque, je suis fidèle à la réduction » : les motivations économiques des participants aux programmes de fidélisation en retail
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Keywords
Fidélité à l’enseigne ; monétisation des programmes de fidélisation ; motivations ; critiques ; retail;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2018-10-29 (Agricultural Economics)
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