Can economic bonus programs jeopardize service relationships?
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- Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
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- E. Crespo-Almendros & S. Barrio-García, 2016. "Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness," Service Business, Springer;Pan-Pacific Business Association, vol. 10(1), pages 31-58, March.
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KeywordsBonus programs; Customer loyalty; Self-determination; Intrinsic motivation; Extrinsic motivation;
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