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"The best place to be": managing employee loyalty in a knowledge-intensive company

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  • Cunha, Miguel Pina e

Abstract

Using a case study of an integrated information technology services firm, I examine how the interplay between culture, structure and leadership is managed to build employee loyalty. O focus on the salient features of the case, namely that a high profile culture combines with a low profile leadership and with minimal structuring to create a vibrant and loyalty-generating organizational environment. I propose that these processes are effective because they reinforce one another. It is their articulation, not their existence, which acts both as an unobtrusive control mechanism and as an employee loyalty generating process - fulfilling the needs of both the organization and its professionals

Suggested Citation

  • Cunha, Miguel Pina e, 2002. ""The best place to be": managing employee loyalty in a knowledge-intensive company," FEUNL Working Paper Series wp409, Universidade Nova de Lisboa, Faculdade de Economia.
  • Handle: RePEc:unl:unlfep:wp409
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    References listed on IDEAS

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    1. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    2. Morris, Timothy & Empson, Laura, 1998. "Organisation and expertise: An exploration of knowledge bases and the management of accounting and consulting firms," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 609-624.
    3. Eric von Hippel, 1994. ""Sticky Information" and the Locus of Problem Solving: Implications for Innovation," Management Science, INFORMS, vol. 40(4), pages 429-439, April.
    Full references (including those not matched with items on IDEAS)

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