Predictors of Trust in Buyer-Supplier Relations: A Contextual and Cultural Comparison of Japan and Turkey
Trust is a dimension of buyer-supplier relations being researched widely, but studies have generally focused on developed economies. Developing countries, however, have contextual and cultural factors that may differentiate them from developed countries. This study attempts to apply a theoretical model developed for the US, Japan, and Korea to a developing country context, namely Turkey. While Turkey has cultural similarities to Japan in terms of collectivism and risk aversion, the results of the theoretical model show that is does not fit the Turkish case. Suggestions are made to extend the model theoretically and measurement-wise to help explain trust building factors in developing countries.
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