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How firm communication affects the impact of layoff announcements on brand strength over time

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  • Stäbler, Samuel

    (Tilburg University, School of Economics and Management)

  • Himme, Alexander
  • Edeling, Alexander
  • Backhaus, Max

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  • Stäbler, Samuel & Himme, Alexander & Edeling, Alexander & Backhaus, Max, 2023. "How firm communication affects the impact of layoff announcements on brand strength over time," Other publications TiSEM b65b6561-d780-4d3f-a490-0, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:b65b6561-d780-4d3f-a490-0ede462a2206
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    References listed on IDEAS

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