IDEAS home Printed from
   My bibliography  Save this paper

The relationships between traits, personal values, topic involvement, and topic sensitivity in a mail survey context









The purpose of this paper is to better understand the mechanisms that underlie nonresponse bias. We argue that response behaviour can be better understood by gaining insight into respondents’ values and traits that give more information about the reasons of the response behaviour. For this, the basic psychological characteristics, values and traits, are put in a framework together with topic involvement/sensitivity and intention to reply to a mail survey concerning the topic “the growing influence of the extreme right in society”. Results show that values exercise an indirect influence on intention (through topic involvement/sensitivity). More specifically, the value dimensions (i.e., resultant conservation and resultant self-enhancement) are negatively related to topic involvement and positively to topic sensitivity, while topic involvement is positively associated with intention, and topic sensitivity has a negative association with intention. Furthermore, the value dimensions can be further explained by looking at traits. Limitations and suggestions for further research are provided.

Suggested Citation

  • K. Wijnen & I. Vermeir & P. Van Kenhove, 2006. "The relationships between traits, personal values, topic involvement, and topic sensitivity in a mail survey context," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/395, Ghent University, Faculty of Economics and Business Administration.
  • Handle: RePEc:rug:rugwps:06/395

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Kamakura, Wagner A & Novak, Thomas P, 1992. " Value-System Segmentation: Exploring the Meaning of LOV," Journal of Consumer Research, Oxford University Press, vol. 19(1), pages 119-132, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rug:rugwps:06/395. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nathalie Verhaeghe). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.