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Is the First to Market the First to fail?: Empirical Evidence for Manufacturing Business

Listed author(s):
  • Robinson, W.T.
  • Min, S.
Registered author(s):

    While the empirical relationship between order of market entry and firm survival has not been established, conventional wisdom describes how the market pioneer faces the greatest market and technological uncertainty. Memorable phrases reflect the associated survival risk, such as "the first to market is the first to fail" and "pioneer is the one with the arrows in their back". To access survival risk in the face of both market and technological uncertainty, this study compares survival rates for 189 market pioneers versus 320 early followers.

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    File URL: http://www.krannert.purdue.edu/programs/phd/Working-papers-series/Year-1998/1115.pdf
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    Paper provided by Purdue University, Department of Economics in its series Purdue University Economics Working Papers with number 1115.

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    Length: 25 pages
    Date of creation: Jul 1998
    Handle: RePEc:pur:prukra:1115
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    Web page: http://www.krannert.purdue.edu/programs/phd

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