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Telecommunication Media Choice Behaviour in Academia. An Austrian-Swiss Comparison

Author

Listed:
  • Fischer, Manfred M.
  • Maggi, Rico
  • Rammer, Christian

Abstract

A general framework to analyze communication media choice behavior in the university setting is proposed which integrates a stated preference experimental design procedure into a discrete choice modeling framework. The framework is empirically tested using hypothetical choice experiments in which traditional mail, courier mail, telephone, facsimile, and electronic mail services were choice options to carry out information communication tasks. For this purpose face-to-face interviews were conducted in six universities in Austria and Switzerland. The choice modeling approach developed emphasizes the influence of communication context specific characteristics, individual and organizational characteristics of the communication initiator as well as the individual's perceptions and feelings about the communication media on the formation of preferences. Empirical results are presented using stated preference models of communication media choice behavior for a series of communication situations. Specific emphasis is laid on crossnational differences in choice behavior.

Suggested Citation

  • Fischer, Manfred M. & Maggi, Rico & Rammer, Christian, 1991. "Telecommunication Media Choice Behaviour in Academia. An Austrian-Swiss Comparison," MPRA Paper 77827, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:77827
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    References listed on IDEAS

    as
    1. Fischer, Manfred M & Maggi, Rico & Rammer, Christian, 1990. "Context Specific Media Choice and Barriers to Communication in Universities," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 24(4), pages 253-269.
    2. Louviere, Jordan J & Hensher, David A, 1983. "Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 348-361, December.
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    Cited by:

    1. Manfred M. Fischer & Rico Maggi & Christian Rammer, 1992. "Stated Preference Models Of Contact Decision Behavior In Academia," Papers in Regional Science, Wiley Blackwell, vol. 71(4), pages 359-371, October.

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    JEL classification:

    • C0 - Mathematical and Quantitative Methods - - General
    • C00 - Mathematical and Quantitative Methods - - General - - - General

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