National culture and multinational performance
The question of why some multinational corporations perform better than others is in the centre of the analysis of many international business disciplines and the subject of a never-ending debate. In that respect this paper provides empirical evidence by combining strategic management theories and performance measurement techniques. Specifically, it illustrates a way of strategic performance measurement by emphasising the impact of home country’s national culture on MNCs’ performance. Our empirical evidences suggest that home country’s national culture has a direct impact on MNCs’ performance. Additionally, the results clearly indicate that MNCs with higher performance have clear and distinct characteristics.
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