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Market Representations in Action

Author

Listed:
  • Diaz Ruiz, Carlos

    (Hanken School of Economics)

Abstract

This manuscript identifies the hidden assumptions and simplifications that marketing academics, sociologists, and economists use when describing markets.

Suggested Citation

  • Diaz Ruiz, Carlos, 2014. "Market Representations in Action," Thesis Commons vxjma, Center for Open Science.
    • Handle: RePEc:osf:thesis:vxjma
    DOI: 10.31219/osf.io/vxjma
    as

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    References listed on IDEAS

    as
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    4. Marius K. Luedicke & Craig J. Thompson & Markus Giesler, 2010. "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 1016-1032, April.
    5. Jan Mouritsen, 2006. "Problematising intellectual capital research: ostensive versus performative IC," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 19(6), pages 820-841, November.
    6. Christina Boedker, 2010. "Ostensive versus performative approaches for theorising accounting‐strategy research," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 23(5), pages 595-625, June.
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