The Timing of Entry into New Markets
Under what circumstances will a successful incumbent in a related market be the first to enter a new market? We present a model in which the order of entry into new markets has long run effects on the firms' profits. We assume that a firm that is successfully producing in a related market has valuable information about the demand in the new market. By his choice of location in product space in the new market the incumbent reveals information about the demand to the potential entrant. Thus, the incumbent would like to enter after the newcomer in order to prevent the rival from free riding on his proprietary information; however, the rival would also like to enter second so that he can benefit from the other's information. When both firms want to enter last, the order of entry is modeled as a timing game in continuous time. Using a refinement of Nash equilibrium known as "risk-dominance" we show that when the informational advantage of the incumbent is very great, his implicit threat to wait out his rival is less powerful than the equivalent threat by the potential entrant, and the incumbent will enter first. On the other hand, the incumbent's lower incentive to enter the new market due to the "cannibalization" effect of entering a related market is a weapon that the incumbent can use to "force" the rival to enter first, in equilibrium. We also find that incumbent entrants into new markets are more likely to succeed in the new market, in equilibrium, than are newcomers, regardless of order of entry. On the other hand, looking cross sectionally across markets, incumbents are more likely to succeed when they are early rather than late entrants, but newcomers are more likely to succeed when they are late entrants than early.
|Date of creation:||Feb 1991|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://www.kellogg.northwestern.edu/research/math/
More information through EDIRC
|Order Information:|| Email: |
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kyle Bagwell & Robert W. Staiger, 1989.
"The Sensitivity of Strategic and Corrective R&D Policy in Oligopolistic Industries,"
869, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Bagwell, Kyle & Staiger, Robert W., 1994. "The sensitivity of strategic and corrective R&D policy in oligopolistic industries," Journal of International Economics, Elsevier, vol. 36(1-2), pages 133-150, February.
- Robert W. Staiger & Kyle Bagwell, 1990. "The Sensitivity of Strategic and Corrective R&D Policy in Oligopolistic Industries," NBER Working Papers 3236, National Bureau of Economic Research, Inc.
- Steven C. Salop, 1979. "Monopolistic Competition with Outside Goods," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 141-156, Spring.
- Reinganum, Jennifer F, 1983.
"Uncertain Innovation and the Persistence of Monopoly,"
American Economic Review,
American Economic Association, vol. 73(4), pages 741-48, September.
- Reinganum, Jennifer R., 1982. "Uncertain Innovation and the Persistence of Monopoly," Working Papers 431, California Institute of Technology, Division of the Humanities and Social Sciences.
- repec:bla:restud:v:45:y:1978:i:3:p:547-57 is not listed on IDEAS
- Bulow, Jeremy I & Geanakoplos, John D & Klemperer, Paul D, 1985. "Multimarket Oligopoly: Strategic Substitutes and Complements," Journal of Political Economy, University of Chicago Press, vol. 93(3), pages 488-511, June.
When requesting a correction, please mention this item's handle: RePEc:nwu:cmsems:917. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Fran Walker)
If references are entirely missing, you can add them using this form.