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Green Real Estate Nudges: A Note on Behavioral Approaches to Promoting Sustainability in the Real Estate Sector

Author

Listed:
  • Anke Hielscher

    (Faculty of Economics and Management, Otto-von-Guericke University Magdeburg)

Abstract

This short paper examines how green nudges can be utilized to promote sustainable behavior in the real estate sector. Based on central nudge approaches, concrete fields of application along the stages of development, usage, and marketing of real estate are identified. The objective is to provide impulses for practice-oriented measures as well as to highlight the need for further empirical research.

Suggested Citation

  • Anke Hielscher, 2026. "Green Real Estate Nudges: A Note on Behavioral Approaches to Promoting Sustainability in the Real Estate Sector," FEMM Working Papers 26003, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    • Handle: RePEc:mag:wpaper:26003
    as

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    File URL: https://www.fww.ovgu.de/fww_media/femm/femm_2026/2026_03.pdf
    File Function: First version, 2011
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    References listed on IDEAS

    as
    1. Fredrik Carlsson & Christina Gravert & Olof Johansson-Stenman & Verena Kurz, 2021. "The Use of Green Nudges as an Environmental Policy Instrument," Review of Environmental Economics and Policy, University of Chicago Press, vol. 15(2), pages 216-237.
    2. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    3. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    4. repec:elg:eechap:15612_20 is not listed on IDEAS
    5. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    Full references (including those not matched with items on IDEAS)

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